The Art of Online Business Rick Mulready

Let’s talk about revenue goals. 


In this episode of Art of Online Business, I’m diving into this topic and why they may not be as important as we once thought. As online entrepreneurs, we've all heard that hitting the 7-figure mark is the ultimate measure of success, but what if we're chasing after something that doesn't align with our values or our lifestyle?


I hit the $1 M mark and realized that it wasn’t as fulfilling as I thought it would be. In fact, my pursuit of this goal took a toll on my mental and physical health and my relationships.


I hope this episode challenges you to rethink your revenue goals and align them with your values and your lifestyle. Instead of chasing after an arbitrary number, try to think about what we truly need to live the life we want and create a business that supports that. 


Ask yourself why you have the revenue goal you do and consider the exercise shared in this episode to create a more meaningful goal that aligns with your values and lifestyle.


In this episode, you’ll learn:
The prevalent message in the online space about hitting the 7-figure markMy personal experience of hitting the $1M mark and the realization that it wasn't as fulfilling as I thought it would beHow pursuing revenue goals can take a toll on our mental and physical health and our relationshipsThe importance of understanding why we have a revenue goalA new way of looking at revenue goals based on our lifestyle and business expensesThe importance of prioritizing our health and our family's health over revenue goalsThe idea that our business is its own entity and not a reflection of our self-worth


Links & Resources:
The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Full show notes available at www.rickmulready.com/689

Are you utilizing case studies in your business? 


In this episode of Art of Online Business, I sat down with Brittany Herzberg who specializes in writing case studies that are rooted in SEO. Brittany is here to share why she believes testimonials are so last year and we should be focusing on case studies instead. 


Brittany shares how to create case studies using her PET framework and where we should be using them to maximize our sales and connection.


Brittany Herzberg is the copywriter service providers call when they want to show up as the answer to a Googled question. After test-driving her skills with a variety of projects, it dawned on her—her superpower lies in social proof. That combined with her 15+ years in the healthcare field, has shown her that clients search for—and book with—people they connect with & trust.


She believes your #1 business-building task should be to create a powerful human connection with strangers—using SEO & story. As an SEO + Case Study Copywriter, she knows how important it is to craft messaging with intention, highlight the client experience, and strategically use your clients’ words. 



In this episode, you’ll learn:
Why testimonials are so last year What the PET framework is and how it worksWhy storytelling is an important aspect of your case studiesHow case studies speed up the know, like, and trust factorWhere to leverage case studies for your businessHow to interview the people you’re writing your case studies onWhere to use case studies during your launch How SEO fits into your case studiesTips for doing keyword research for your case studies


Links & Resources:
The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Brittany Herzberg’s Links:
Check out Brittany’s websiteTune in to The Simple and Smart SEO ShowFollow Brittany on InstagramConnect with Brittany on LinkedInFollow Brittany on FacebookFollow Brittany on Pinterest

Full show notes available at www.rickmulready.com/688

Are you using AI in your business yet? 


In this quick tip episode of Art of Online Business, I want to talk about AI and give you a little bit of a different perspective than most people have when it comes to this technology.


There are a ton of tools available, and if you haven’t yet embraced them, I encourage you to check them out. However, if you haven’t yet taken the time to understand it and understand what the possibilities really are, I truly think this is critical for the future success of your business. 


I firmly believe that if you aren’t at the very least educating yourself on AI and what it can do for you, along with the risks associated with it, you’re going to get left behind. 



In this episode, you’ll learn:
Why AI is now critical for your business successWhy you could be missing out on growth opportunities by not using AIHow AI is a necessity for businesses that want to stay competitiveWays AI can be used in your business A resource you can use to get educated on the ins and outs of AIHow you can win with AI in the long-term



Links & Resources:
Check out The AI ExchangeThe Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Full show notes available at www.rickmulready.com/687

Is your funnel working for your business? In this episode of Art of Online Business, I’m diving into some of the problems I see people having when it comes to building a funnel for their coaching business.


I can tell you what buttons to press in your ads and give you templates to use, but that’s just one part of the process. It’s really important to understand the bigger picture when it comes to finding what is and isn’t working in your funnel. 


I invited my friend Neill Williams on to the show today to talk about this. She specializes in helping coaches fill their coaching programs and has had a good deal of success with her own funnels. 


Whether you are a coach or have a course or membership, this episode is going to be really helpful for you if you’re looking to optimize your funnel for maximum sales. 


In this episode, you’ll learn:
Why you need to understand your target audience when creating a funnelWhy you can’t outspend bad marketing How to make a successful lead magnet that leads to more conversionsThe importance of your ad copy when it comes to the success of your adsThe importance of having a testing mindset when finding what works and what doesn’tWhy you need to get in alignment with what feels right to you for your businessThe first steps to selling out your programThe mindset you need to have to create a successful funnel How Neill helps people leverage ads and funnels 

Links & Resources:
The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Neill Williams’ Links: 
Visit Neill’s websiteCheck out Neill’s $100K Funnel ProgramListen to the previous episode with Neill 

Full show notes available at www.rickmulready.com/686

Are you using YouTube to find paying clients? 


In this quick tip episode of Art of Online Business, I’m sharing a guest teaching episode with one of my Accelerator coaching members, Karin Carr. She teaches people how to use YouTube for lead generation so they can find paying clients. 


Karin Carr is a sought-after speaker on video marketing for real estate agents. A 15-year veteran of the real estate industry, she was named Real Estate Video Influencer of the Year in 2019 by Bombbomb. 


The success of her YouTube channel led her to begin training other agents on how to have similar results and in July 2018 her coaching program, YouTube for Agents was born. Karin is the Amazon bestselling author of YouTube for Real Estate Agents - Learn how to get FREE real estate leads and never cold call again.


YouTube is an amazing way to grow your business because it helps you build trust with your ideal audience. You don’t have to be a realtor to use these amazing tips to grow your business. 


In this episode, you’ll learn:
Why YouTube is the ultimate platform for finding paying clientsWhy organic YouTube videos can outperform paid adsHow this platform builds trust with your audienceMistakes people make when using YouTube as an asset for their businessThe importance of targeting your ideal client Why YouTube is such an effective way to grow your businessHow to get started using YouTube without fancy equipmentWhy consistency is the most important aspect of using YouTube for growth


Links & Resources:
The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Karin Carr’s Links:
Get the Video Boss BlueprintVisit Karin’s YouTube channelCheck out Karin’s website


Full show notes available at www.rickmulready.com/685

What do you think about passive income? 


Have you always thought that it wasn’t possible or it is something that other people can do but not you? Or have you ever wanted to create a side project that can generate revenue for your business passively? If so, this episode is for you.


In this episode of Art of Online Business, I sat down with one of my Accelerator coaching members, Kristin Hanes, to talk about how she generates multiple five-figures in passive income from her niche website every month without selling anything. 


Kristin Hanes is a former radio news journalist and now publisher at the Wayward Home, where she teaches people how to live an alternative lifestyle in a campervan, RV, sailboat or tiny home. Kristin built her niche site from the ground up knowing nothing about online business, and five years later, averages 400,000 monthly pageviews, reaches 2.5 million people per year and brings in six figures of revenue. Kristin splits her time between a Sprinter van in the U.S. and a sailboat in Mexico. Her first foray into tiny living was in a Toyota Prius, in which she lived for four months with her partner, Tom.


Kristin creates truly passive income every single month while being a digital nomad and now she’s showing others how to do what she does. She really is proof that creating a niche site is a great way to generate income while working as much or as little as you want. 


In this episode, you’ll learn:
How Kristin got started with bloggingThe importance of SEO when growing a websiteThe type of traffic she is getting right nowThe revenue that she brings in from her websiteWhat Kristin’s work schedule looks like Why she decided to create a course and what she teachesTips for finding writers and good VAsThe strengths and weaknesses of using AIHow Kristin approaches marketing for her course without ads


Links & Resources:
The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Kristin Hanes Links:
Check out Kristin’s websiteGet Kristin’s courseFollow Kristin on Instagram

Full show notes available at www.rickmulready.com/684