14 episodes

‘The Book People’ features people whose lives and careers revolve around books. Host Aishwarya Javalgekar chats with book editors, publicists, influencers, cover designers and innovators to gain industry insights, bust publishing myths and bond over their shared love for all things publishing! This series is brought to you by Bound, a story company.

The Book People Bound Podcasts

    • Arts
    • 4.5 • 20 Ratings

‘The Book People’ features people whose lives and careers revolve around books. Host Aishwarya Javalgekar chats with book editors, publicists, influencers, cover designers and innovators to gain industry insights, bust publishing myths and bond over their shared love for all things publishing! This series is brought to you by Bound, a story company.

    Ep 13. Can Ebooks And Audiobooks Replace Print Books? With Vaishnavi Singh, Penguin Random House India

    Ep 13. Can Ebooks And Audiobooks Replace Print Books? With Vaishnavi Singh, Penguin Random House India

    Aishwarya talks to Vaishnavi Singh (Head of Digital at Penguin Random House India) about the creation and future of ebooks and audiobooks. 
    Aishwarya talks to Vaishnavi Singh (Head of Digital at Penguin Random House India) about the creation and future of ebooks and audiobooks. 
    Vaishnavi talks about how digital is integral to all aspects of publishing today - from ebooks and audiobooks to the production and marketing of books. She shares what kind of experimentation she is expecting with the growth of technology in the next few years. They discuss the importance of a flexible approach to content: including books, podcasts and newsletters, and how publishers have to keep adapting to newer formats and social media platforms. 
    Why did audiobooks become popular during the pandemic? Will the ebook market continue to grow? What does the future of book publishing look like? Tune in to find out!
    Adept at creative strategy and direction for digital marketing and bolstered by a keen understanding of traditional marketing, Vaishnavi Singh started her career at Penguin Random House India in 2014 as a marketing assistant after graduating from Lady Shri Ram College for Women. She has been responsible for viral online-offline integrated partnerships with brands and she kickstarted Penguin’s award-winning Instagram presence. She now works as a digital strategist and video rights seller who is behind many book to screen adaptations, and also looks after digital products like audiobooks, newsletters, and e-books. On top of this, she's also the digital lead for Penguin SEA. She now lives in Delhi with her sister and three dogs.
    ‘The Book People’ is brought to you by Bound, a company that creates stories and helps individuals and brands tell their stories. Writer and booklover Aishwarya Javalgekar interviews people whose lives and careers revolve around books. Read more: https://boundindia.com/the-book-people-podcast/
    Find us @boundindia on Instagram, Twitter, YouTube, Facebook and LinkedIn. 
    Download our FREE resource documents!
     Demystifying The Indian Publishing Industry
    Podcast Production Free Resources

    • 43 min
    Ep 12. Diving Into The Rich History Of Indian Translations With Trisha De Niyogi, Director of Niyogi Books

    Ep 12. Diving Into The Rich History Of Indian Translations With Trisha De Niyogi, Director of Niyogi Books

    Aishwarya talks to Trisha De Niyogi (CEO and Director of Niyogi Books) about the translation movement in India and the appeal of Indian books and stories. 
    Trisha talks about how translations help us tap into unknown cultures and experience or understand our own culture better. And how some of the most popular books are translations - like the works of Gabriel Garcia Marquez! She explains how Niyogi books market their specialized books like illustrated books or translations to the right audience. She and Aishwarya bond over their love for YA Fiction and a Japanese translation they both happened to read in different languages! 
    How did translations become popular in India? How does one become a professional translator? And how does hiking help Trisha be a better ‘book person’? Tune in for lots of Indian book recommendations! 
    Trisha De Niyogi is the Chief Operating Officer and Director at Niyogi Books, a homegrown independent publishing house based out of New Delhi, India. She has started new lists of fiction, non-fiction and translated books taking literature, art, architecture, history and culture and has been acquiring high quality content from around the world for the Indian subcontinent. It also tries to accommodate voices from both urban and rural India and also from the marginalized section of the society like the dalits, the oppressed and the religious and caste exploitation. She was a fellow at the Istanbul fellowship Program 2020. She is an adviser to multiple organizations, including Heritage Shaala and Purple Pencil Project. See the Niyogi Books list here: https://www.niyogibooksindia.com/ 
    ‘The Book People’ is brought to you by Bound, a company that creates stories and helps individuals and brands tell their stories. Writer and booklover Aishwarya Javalgekar interviews people whose lives and careers revolve around books. Read more: https://boundindia.com/the-book-people-podcast/
    Find us @boundindia on Instagram, Twitter, YouTube, Facebook and LinkedIn. 
    Take your book to the right audience! DM us or send us an email at connect@boundindia.com and to know more about our book marketing services.
    Listen to Books and Beyond with Bound: https://boundindia.com/books-and-beyond-podcast/ 
    We’ve joined #PodForChange to raise donations for Covid relief. Donate here: www.auwa.in/podforchange
    Soundtrack: Fork and Spoon

    • 58 min
    Ep 11. Why You Need A Literary Agent To Get Published. With Mita Kapur, Founder of Siyahi

    Ep 11. Why You Need A Literary Agent To Get Published. With Mita Kapur, Founder of Siyahi

    Aishwarya talks to Mita Kapur (Founder of Siyahi, one of the first literary agencies in India) about how literary agents guide writers through every step of the publishing process. 
    Mita Kapur talks about why she decided to start a literary agency in India. She shares how she loves being involved in every aspect of a writer's life - including birthdays, weddings and major life events! Aishwarya loves that the Siyahi team replies to every single submission with feedback! Mita spills the beans about her writing process and some fun anecdotes with Devdutt Pattanaik and Gulzar. How does her experience as an author influence her as an agent? What is her advice to budding writers? And does she really have a basement full of books? Tune in to find out!

    We’ve joined #PodForChange to raise donations for Covid relief. Donate here: www.auwa.in/podforchange
    Mita Kapur is the founder and CEO of Siyahi, India’s leading literary consultancy. Her first book, The F-Word, is a food book, memoir and travelogue. She has edited Chillies and Porridge: Writing Food, an anthology of essays on food. She has received the Femina Women Super Achiever Award (2018) at the World HRD Congress, the Maharani Gayatri Devi Award for Woman of Excellence (2014), and the Karamveer Puruskar (2009). She has produced the Mountain Echoes festival of Arts, Literature and Culture (2010-2019), the Woman Up! Summit, and Soul Connect Experiences. She is currently the Literary Director for the JCB Prize for Literature. Find out more here: http://siyahi.in
    ‘The Book People’ is brought to you by Bound, a company that creates stories and helps individuals and brands tell their stories. Writer and booklover Aishwarya Javalgekar interviews people whose lives and careers revolve around books. Read more: https://boundindia.com/the-book-people-podcast/
    Find us @boundindia on Instagram, Twitter, YouTube, Facebook and LinkedIn. 
    Create your own podcast! DM us or send us an email at connect@boundindia.com and we can create a customized podcast production plan just for you.
    Download our FREE research report on ‘Demystifying Indian Publishing’: https://boundindia.com/demystifying-the-indian-publishing-industry/
    Soundtrack: Fork and Spoon

    • 49 min
    Ep 10. How Are Independent Publishers Filling The Gaps? With Ishani Butalia, Editor at Zubaan

    Ep 10. How Are Independent Publishers Filling The Gaps? With Ishani Butalia, Editor at Zubaan

    Aishwarya talks to Ishani Butalia, Editor at Zubaan (an independent feminist publishing house) about the how she figures out which books to publish and what gaps to fill.

    We’ve joined #PodForChange to raise donations for Covid relief. Donate here: www.auwa.in/podforchange
    Ishani Butalia has been an editor for 7 years. She commissions their trade and academic books and heads Young Zubaan, their children’s and young adult books section. She shares how independent publishing houses measure the success of a book: based on book sales, significance of the topic and feedback from the community. 
    Aishwarya loves how Ishani describes the editor-author relationship like a partnership where there’s some back and forth. They chat about what she looks for in a book and how she decides whether it’s ‘Zubaan material’. What does it mean to publish feminist books? Why does she love middle grade and young adult books? Who is her ideal audience? 
    Book Mentions: 
    Transcendent Kingdom by Yaa GyasiDear Mrs. Naidu by Mathangi SubramanianCarry On by Rainbow RowellAkata Warrior by Nnedi OkoraforIshani K B is an editor and NGO worker based in New Delhi. She commissions books at Zubaan and is co-lead of their No Space For Work project. Find out more here: https://zubaanbooks.com/ 
    ‘The Book People’ is brought to you by Bound, a company that creates stories and helps individuals and brands tell their stories. Writer and booklover Aishwarya Javalgekar interviews people whose lives and careers revolve around books. Read more: https://boundindia.com/the-book-people-podcast/
    Find us @boundindia on Instagram, Twitter, YouTube, Facebook and LinkedIn. 
    Pitch your book to Bound! Send us an email at connect@boundindia.com with your book pitch and at least 3 chapters of your manuscript.
    Download our FREE research report on ‘Demystifying Indian Publishing’: https://boundindia.com/demystifying-the-indian-publishing-industry/
    Soundtrack: Fork and Spoon  

    • 43 min
    Ep 9. Has Wattpad Changed The Publishing Game? With Devashish Sharma, Head Of Wattpad India

    Ep 9. Has Wattpad Changed The Publishing Game? With Devashish Sharma, Head Of Wattpad India

    Aishwarya talks to Devashish Sharma (Head of Wattpad India) about how Wattpad is redefining entertainment through storytelling and self-publishing.
    Devashish says that Wattpad is like the world’s largest book club, by connecting writers and readers and building social communities. It creates a space for people to write about everything from small town stories to body positivity and LGBTQ themes. Aishwarya and Devashish bond over fanfiction and growing up with Shah Rukh Khan and Harry Potter. They discuss Bollywood cult films like Welcome and Hera Pheri. How much did Wattpad grow during the pandemic? What is sports romance? Tune in to find out!
    Mentions: 
    Baking With Boys by Aanchal BudhirajaThe Cricketer’s Ex-Wife by AmritaHuman Untouched by Sydney CarvahallDevashish is the Country Head for Wattpad - a global entertainment company. Our apps let our 90 million monthly users discover and share stories from science fiction to romance and everything in between. Leveraging the data and insights from more than 1 billion story uploads, our studios then partner with the entertainment and publishing industries to turn the best stories with built-in audiences into movies, TV shows, books, and new forms of digital media.
    ‘The Book People’ is brought to you by Bound, a company that creates stories and helps individuals and brands tell their stories. Writer and booklover Aishwarya Javalgekar interviews people whose lives and careers revolve around books. Read more: https://boundindia.com/the-book-people-podcast/
    Soundtrack: Fork and Spoon  
    Looking for a way to make your book memorable? Talk to us about book marketing! Send us an email at connect@boundindia.com. 
    Check out our FREE research report on ‘Demystifying Indian Publishing’: https://boundindia.com/demystifying-the-indian-publishing-industry/

    • 45 min
    Ep 8. How Book Covers Capture The Essence Of A Story With Harshad Marathe, Freelance Designer

    Ep 8. How Book Covers Capture The Essence Of A Story With Harshad Marathe, Freelance Designer

    Aishwarya chats with Harshad Marathe (freelance illustrator and designer) about how book covers are the face of an author’s work and how they help in attracting readers.
    Harshad breaks down the designing process: from getting the brief to finalizing the cover. He recounts his experience of designing brilliant book covers for Prayaag Akbar’s Leila and Perumal Murugan’s books like Rising Heat and Trial by Silence. He has also illustrated children’s books like Muezza and Baby Jaan by Anita Nair!
    Harshad and Aishwarya chat about how they always remember the title and cover of a good book and how difficult it is for artists to be satisfied with their own work. He gives some solid tips to aspiring designers and freelancers on how to build connections, choose between projects and quote the right price. Do book cover designs change across genres? How involved are publishers and authors in the design process? What’s a freelancer’s life really like? Tune in to find out!
    Book cover designers to look out for:
    Gunjan Ahlawat, Creative Head at Penguin Random House IndiaAmit Malhotra, Senior Designer at HarperCollinsPinaki De, Freelance Graphic DesignerHarshad Marathe is an award winning illustrator. He is a versatile artist and he works in many different mediums - traditional and digital. What he loves most is working with traditional mixed media on paper. In his opinion, if his own art doesn’t surprise him, it won’t surprise anybody, and that’s how he gauges whether he has done something successfully or not. Find him on Instagram @twentytightslaps.
    ‘The Book People’ is brought to you by Bound, a company that creates stories and helps individuals and brands tell their stories. Writer and booklover Aishwarya Javalgekar interviews people whose lives and careers revolve around books. Read more: https://boundindia.com/the-book-people-podcast/

    If you need help with getting your book publishing ready with editing or designing services, DM us @boundindia on social media or email us at connect@boundindia.com. 
    Our FREE research report on ‘Demystifying Indian Publishing’ is out now! Download it here: https://boundindia.com/demystifying-the-indian-publishing-industry/
    Soundtrack: Fork and Spoon  

    • 44 min

Customer Reviews

4.5 out of 5
20 Ratings

20 Ratings

Yellow Cloth ,

Loved the Champaca episode

I loved the Champaca episode. The episode was an honest uncomplicated description of life as a book store owner. By the way, the store is wonderful.

Shreeknt ,

Excellent!

Very nice podcast. Didn’t know there was so much that went behind publishing books.

RVenks ,

Amazing podcast!

Enjoyed the energy. Loved listening in!

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