36 episodes

Is marketing essential to the success of a book? How much money do authors actually make? Is audio the next big opportunity for writers? How are Book NFTs and Writing AI changing the world?Bound presents ‘The Book People’, a pathbreaking podcast and video series that demystifies the Indian publishing industry. Writer and editor Aishwarya Javalgekar chats with content professionals, industry insiders and disruptors to bust myths and uncover the biggest opportunities and challenges for writers in India today. Write to us at aishwarya@boundindia.com.

The Book People Bound Podcasts

    • Arts
    • 4.5 • 21 Ratings

Is marketing essential to the success of a book? How much money do authors actually make? Is audio the next big opportunity for writers? How are Book NFTs and Writing AI changing the world?Bound presents ‘The Book People’, a pathbreaking podcast and video series that demystifies the Indian publishing industry. Writer and editor Aishwarya Javalgekar chats with content professionals, industry insiders and disruptors to bust myths and uncover the biggest opportunities and challenges for writers in India today. Write to us at aishwarya@boundindia.com.

    33. Why A New Literary Agency Is Representing Only Queer Authors In The UK, with Andrew James

    33. Why A New Literary Agency Is Representing Only Queer Authors In The UK, with Andrew James

    Aishwarya speaks with Andrew James, founder of UK-based Frog Literary Agency, about the need to focus on representing authors from the LGBTQIA+ community. 
    How does James choose who to represent? Can literary agencies boost access to the publishing world? What kind of queer books are we seeing in the UK vs India? How can editors and agents establish their expertise in niche categories?

    Andrew James has over 12 years of experience working in publishing as a commissioning editor across trade, professional and academic. He founded Frog Literary Agency in 2023 - the UK's first literary agency solely dedicated to representing LGBTQIA+ writers and creators. Frog’s mission is to revolutionise queer writing and champion queer representation in mainstream publishing. Although Frog only represents queer writers, an author’s work does not need to have a queer focus.

    Aishwarya Javalgekar is a writer, book editor and podcast producer. As the Head of Originals she specializes in creating stellar content across formats - books, podcasts, newsletters, etc. She is a member of WICCI - Print Media and previous experience in  Zubaan Books and Simon and Schuster Canada. 
    LinkedIn: https://www.linkedin.com/in/aishwaryajavalgekar/ 
    Email: aishwarya@boundindia.com
    Topmate: https://topmate.io/aishwaryajavalgekar 

    Brought to you by Bound, a company that helps you grow through stories.
    Website: https://boundindia.com/ 
    LinkedIn - https://www.linkedin.com/company/boundindia/ 
    Instagram - https://www.instagram.com/boundindia/
    Twitter - https://twitter.com/boundindia

    Produced by Aishwarya Jawalgekar
    Edit by Kshitij Jadhav

    • 54 min
    32. Why India Needs A Bookselling Revolution, With Ajay Jain

    32. Why India Needs A Bookselling Revolution, With Ajay Jain

    Aishwarya speaks with Ajay Jain, founder of Kunzum, about the importance of collaboration in the publishing world, and the necessity for the Kunzum Bookselling Reimagined Conference. Why is a community and collaboration important to bookstores?  How did the Kunzum cafe begin? Why does Ajay think Amazon is a toxic force towards social and cultural development? How have pirated books infiltrated the market?

    Ajay Jain is a traveller, writer and photographer, and the founder of Kunzum in Hauz Khas, New Delhi. Kunzum started as a gallery to showcase his own photographic art and books over coffee and has now emerged as the most popular community of travellers in India. Ajay studied Mechanical Engineering, did an MBA and finally studied Journalism in London. He has written 9 printed books and over 50 e-books. He is a traveller at heart, both literally and metaphorically.

    Aishwarya Javalgekar is a writer, book editor and podcast producer. As the Head of Originals she specializes in creating stellar content across formats - books, podcasts, newsletters, etc. She is a member of WICCI - Print Media and previous experience in  Zubaan Books and Simon and Schuster Canada.
    LinkedIn: https://www.linkedin.com/in/aishwaryajavalgekar/
    Email: aishwarya@boundindia.com
    Topmate: https://topmate.io/aishwaryajavalgekar

    Brought to you by Bound, a company that helps you grow through stories.
    Website: https://boundindia.com/
    LinkedIn - https://www.linkedin.com/company/boundindia/
    Instagram - https://www.instagram.com/boundindia/
    Twitter - https://twitter.com/boundindia

    Produced by Aishwarya Jawalgekar
    Edited by Kshitij Jadhav

    • 1 hr 5 min
    31. Publishing Scams In India

    31. Publishing Scams In India

    The rise in the number of people looking to publish their work has led to a rise in the number of publishing scams. What are these scams, and how do authors fall for these scams? What is vanity publishing? How do fake literary agents scam authors? Aishwarya has all you need to know to not fall into the trap of a fake agency: what are currently most common scams and how can you protect yourself from them?

    To book a consultation session with Aishwarya or avail of Bound's writing and editing services, get in touch at aishwarya@boundindia.com.
    Aishwarya Javalgekar is a writer, book editor and podcast producer. As the Head of Originals, she specializes in creating stellar content across formats - books, podcasts, newsletters, etc. She is a member of WICCI - Print Media and has previous experience in Zubaan Books and Simon and Schuster Canada.
    LinkedIn: https://www.linkedin.com/in/aishwaryajavalgekar/
    Email: aishwarya@boundindia.com
    Topmate: https://topmate.io/aishwaryajavalgekar

    Brought to you by Bound, a company that helps you grow through stories.
    Website: https://boundindia.com/
    LinkedIn - https://www.linkedin.com/company/boundindia/
    Instagram - https://www.instagram.com/boundindia/
    Twitter - https://twitter.com/boundindia

    Produced by Aishwarya Jawalgekar
    Edited by Kshitij Jadhav

    • 16 min
    30. Why Publishers Want To Retain Audio Rights, With Arcopol Chaudhuri

    30. Why Publishers Want To Retain Audio Rights, With Arcopol Chaudhuri

    Aishwarya speaks with Arcopol Chaudhuri, Executive Editor - Rights & New Media at HarperCollins India about the process of adapting books into audiobooks and why publishers want to retain audio rights. How much does HarperCollins earn from audiobooks? How does the author benefit if they retain audio rights, according to Arcopol? What do authors earn from film adaptation rights as compared to the book itself?

    Watch Part 1 here: https://youtu.be/i1xn7-RDz4c

    Arcopol Chaudhuri is a publishing professional, an avid reader, and an audiobook buff. At HarperCollins, India's fastest growing and the world's largest education-to-entertainment publisher, he is a part of the rights & licensing team that generates revenue via sales of Indian and foreign language rights, film & audio rights, across territories and formats. His area of specialization is audio & film rights licensing. He also steers audiobook publishing for their growing audiobooks catalog under Harper Audio. In over a decade in book publishing, he has previously commissioned books, edited them, worked closely with publicity teams on marketing campaigns, and created newsletters.

    Do you want to work for Rupa or Notion Press and learn from the experts at HarperCollins and Penguin? Apply for The Bound Publishing Course, a comprehensive 3-month certified course where you will:
    - Get a chance to interview with the best creative content companies.
    - Immerse yourself in every area of publishing: from editing to design.
    - Network with the top experts from the industry.
    Early admission confirmations will be sent by June 30th. Apply now: https://www.boundindia.com/the-bound-publishing-course/


    Aishwarya Javalgekar is a writer, book editor and podcast producer. As the Head of Originals she specializes in creating stellar content across formats - books, podcasts, newsletters, etc. She is a member of WICCI - Print Media and previous experience in  Zubaan Books and Simon and Schuster Canada.
    LinkedIn: https://www.linkedin.com/in/aishwaryajavalgekar/
    Email: aishwarya@boundindia.com
    Topmate: https://topmate.io/aishwaryajavalgekar

    Brought to you by Bound, a company that helps you grow through stories.
    Website: https://boundindia.com/
    LinkedIn - https://www.linkedin.com/company/boundindia/
    Instagram - https://www.instagram.com/boundindia/
    Twitter - https://twitter.com/boundindia


    Produced by Aishwarya Jawalgekar
    Edit by Kshitij Jadhav

    • 1 hr 4 min
    29. Why HarperCollins Is Investing In Audio And Screen Adaptations, With Arcopol Chaudhuri

    29. Why HarperCollins Is Investing In Audio And Screen Adaptations, With Arcopol Chaudhuri

    Aishwarya speaks with Arcopol Chaudhuri, Executive Editor - Rights & New Media at HarperCollins India about the exponential growth of the audiobook market in the last 5 years, and other exciting developments in adaptation. How do rights and new media intersect? Why is HarperCollins investing in new media? How do publishers choose which books to adapt for audio and for screen?

    Arcopol Chaudhuri is a publishing professional, an avid reader, and an audiobook buff. At HarperCollins, India's fastest growing and the world's largest education-to-entertainment publisher, he is a part of the rights & licensing team that generates revenue via sales of Indian and foreign language rights, film & audio rights, across territories and formats. His area of specialization is audio & film rights licensing. He also steers audiobook publishing for their growing audiobooks catalog under Harper Audio. In over a decade in book publishing, he has previously commissioned books, edited them, worked closely with publicity teams on marketing campaigns, and created newsletters.

    Do you want to work for Rupa or Notion Press and learn from the experts at HarperCollins and Penguin? Apply for The Bound Publishing Course, a comprehensive 3-month certified course where you will:
    - Get a chance to interview with the best creative content companies.
    - Immerse yourself in every area of publishing: from editing to design.
    - Network with the top experts from the industry.
    Early admission confirmations will be sent by June 30th.
    Apply now: https://www.boundindia.com/the-bound-publishing-course/ 

    Aishwarya Javalgekar is a writer, book editor and podcast producer. As the Head of Originals she specializes in creating stellar content across formats - books, podcasts, newsletters, etc. She is a member of WICCI - Print Media and previous experience in  Zubaan Books and Simon and Schuster Canada.
    LinkedIn: https://www.linkedin.com/in/aishwaryajavalgekar/
    Email: aishwarya@boundindia.com
    Topmate: https://topmate.io/aishwaryajavalgekar

    Brought to you by Bound, a company that helps you grow through stories.
    Website: https://boundindia.com/
    LinkedIn - https://www.linkedin.com/company/boundindia/
    Instagram - https://www.instagram.com/boundindia/
    Twitter - https://twitter.com/boundindia

    Produced by Aishwarya Jawalgekar
    Edit by Kshitij Jadhav

    • 1 hr 1 min
    28. Why Is TikTok Entering The Publishing Industry?

    28. Why Is TikTok Entering The Publishing Industry?

    Tiktok’s parent company, ByteDance, is launching a new publishing arm called 8th Note Press. What does this mean for people who were using TikTok to market their books? Is the new publishing arm going to focus on specific genres? And does this impact Indian authors and publishers in any way? Especially since Tiktok is banned in India? Is social media changing the way the publishing industry works?

    In this week’s episode, Aishwarya decodes these pressing questions that surround the latest development in the world of books and publishing. 


    Aishwarya Javalgekar is a writer, book editor and podcast producer. As the Head of Originals, she specializes in creating stellar content across formats - books, podcasts, newsletters, etc. She is a member of WICCI - Print Media and has previous experience in Zubaan Books and Simon and Schuster Canada. 
    LinkedIn: https://www.linkedin.com/in/aishwaryajavalgekar/
    Email: aishwarya@boundindia.com
    Topmate: https://topmate.io/aishwaryajavalgekar


    Brought to you by Bound, a company that helps you grow through stories.
    Website: https://boundindia.com/
    LinkedIn - https://www.linkedin.com/company/boundindia/
    Instagram - https://www.instagram.com/boundindia/
    Twitter - https://twitter.com/boundindia

    Produced by Aishwarya Jawalgekar
    Edit by Kshitij Jadhav

    • 16 min

Customer Reviews

4.5 out of 5
21 Ratings

21 Ratings

Yellow Cloth ,

Loved the Champaca episode

I loved the Champaca episode. The episode was an honest uncomplicated description of life as a book store owner. By the way, the store is wonderful.

Shreeknt ,

Excellent!

Very nice podcast. Didn’t know there was so much that went behind publishing books.

RVenks ,

Amazing podcast!

Enjoyed the energy. Loved listening in!

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