The Bootstrapped Founder Arvid Kahl

Marybeth Alexander is the Chief Executive Owl at KnowledgeOwl, a SaaS that focuses on providing the most impactful knowledgebase you could possibly have. We talk about using knowledge management systems outside their "usual" domain of customer service: Marybeth teaches how you can employ a KB for marketing, sales, and even internal documentation purposes. 
We also tackle the topic of AI in knowledge management, how extremely simple pricing can be a growth lever, and we dive into the sustainability practices of a B-corp.
It's a ... knowledge-packed episode!
00:00:00 Tools and Scope in Customer Service
00:09:14 Utilizing AI and Knowledge Bases
00:14:12 Importance of Documentation in Software
00:21:31 The Future of Knowledge Management
00:27:11 AI Tools and Data Compliance Integration
00:35:42 Intentional Growth Strategy and Business Model
00:41:21 Building a Purpose-Driven Business
This episode is sponsored by Acquire.com
The blog post: https://thebootstrappedfounder.com/marybeth-alexander-knowledgebase-secrets/
The podcast episode: https://tbf.fm/episodes/316-marybeth-alexander-knowledgebase-secrets
The video: https://youtu.be/glMBIhxH-rY
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

I went to MicroConf 2024 in Atlanta — here is what I learned. Literally. My brain just absorbed this. I recorded this episode minutes after waking up the day after the conference.
And if you're wondering why my voice is so deep: I've been yelling SaaS stuff at nerds for 3 days straight.
Enjoy.
This episode is sponsored by Acquire.com
The blog post: https://thebootstrappedfounder.com/microconf-atlanta-my-biggest-learnings/
The podcast episode: https://tbf.fm/episodes/315-microconf-atlanta-my-biggest-learnings
Check out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvid
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Nicolai Klemke (@nicolaiklemke) is an Indie Hacker with a PhD in Physics. Talk about a career change! Nicolai shares his founder journey from learning how to code to making waves in the music industry.
We chat about carving out a niche in the bustling AI market, honing in on a customer segment that has a need (and a budget!), and building a team to turn a hobby into a profitable business.
Nicolai on Twitter: https://twitter.com/nicolaiklemke
00:00:00 Indie Hacker Journey to AI Product00:11:15 Impact of Niche Market in AI00:16:03 Building Teams and Hiring Strategies00:24:20 Building Business Networks and Support00:32:20 Building Connections, Micro Features, and Growth00:40:24 The Future of Synthesizers00:48:01 Support the Bootstrap Founder Show
This episode is sponsored by Acquire.com
The blog post: https://thebootstrappedfounder.com/nicolai-klemke-switching-lanes-physics-phd-to-indie-hacker/
The podcast episode: https://tbf.fm/episodes/314-nicolai-klemke
The video: https://youtu.be/s6j3y9SIzXc
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

When you sell access to an API, what should you keep in mind? How would you protect your data but still make it easy to use? What product and legal repercussions does this all have?
Those are questions I asked myself this week. And today, you get to listen to the process of exploring them and the answers I found.
This episode is sponsored by Acquire.com
The blog post: https://thebootstrappedfounder.com/challenges-of-offering-an-api/
The podcast episode: https://tbf.fm/episodes/313-challenges-of-offering-an-api
Check out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvid
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Aaron Francis (@aarondfrancis) lost his job and gained a new outlook on life — or rather, he stepped into entrepreneurship for good. Aaron weighed his options, found old friends who were ready for new adventures and finally took the plunge that his supportive audience wanted to see him take.
Building his platform in public got him here. The skills he developed along the way keep the customers coming. So, where will this journey take him?
Aaron will share his approach, his fears, his hopes, and his strategy with you here today. And he's trying really hard ;)
Aaron on Twitter: https://twitter.com/aarondfrancis/
00:00:00 Navigating Layoffs and Entrepreneurship Journey
00:12:06 Building a Genuine Online Community
00:19:48 The Power of Authentic Storytelling
00:28:39 Try Hard Studios Video Production
00:33:01 Navigating the Galaxy Quadrant Theory
00:40:34 Navigating Career Paths Through Exploration
This episode is sponsored by Acquire.com
The blog post: https://thebootstrappedfounder.com/aaron-francis-youre-fired/
The podcast episode: https://tbf.fm/episodes/312-aaron-francis-youre-fired
The video: https://youtu.be/mzSW6ALsmgY
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw


(00:00) - Navigating Layoffs and Entrepreneurship Journey

(12:06) - Building a Genuine Online Community

(19:48) - The Power of Authentic Storytelling

(28:39) - Try Hard Studios Video Production

(33:01) - Navigating the Galaxy Quadrant Theory

(40:34) - Navigating Career Paths Through Exploration

This week, I share my journey to finding Ideal Customer Profile — live on air. In this episode, I share my framework for determining who I will build for, market to, and sell to. I have a few candidate, and I work through my steps to find the right one for Podscan.fm.
This episode is sponsored by Acquire.com
The blog post: https://thebootstrappedfounder.com/finding-my-ideal-customer-profile/
The podcast episode: https://tbf.fm/episodes/311-finding-my-ideal-customer-profile
Check out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvid
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw