35 episodes

The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is dedicated to those who keep it real in AND out of the world of marketing. From others in the C-suite to agency leaders to editors of publications to athletes to entertainsers and on and on, this show is for them and about them.

The CMO Whisperer Steve Olenski

    • Business

The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is dedicated to those who keep it real in AND out of the world of marketing. From others in the C-suite to agency leaders to editors of publications to athletes to entertainsers and on and on, this show is for them and about them.

    Talking Culture, Code & Creativity With Futurist David Shing

    Talking Culture, Code & Creativity With Futurist David Shing

    My guest today has been described by Forbes as an artist, a globe treading speaker and market seeker, a storyteller who identifies emerging trends and inspires clients to think differently.  His name is David Shing, AKA Shingy. And he is a true visionary in a digital era who closely observes the unfolding future in the vast online landscape. 
    Following his role as AOL is European Head of Media and Marketing. He then ascended to the role of digital profit at AOL and Verizon media. And in 2019, he embarked on a new journey with his consultancy, where he works with the world's top 100 brands, shaping the future of digital engagement. 

    • 39 min
    Perpetual Relevance & Why Brands Need To Practice It, Umang Shah, VP of Marketing, Northwestern Mutual

    Perpetual Relevance & Why Brands Need To Practice It, Umang Shah, VP of Marketing, Northwestern Mutual

    My guest this week is Umang Shah, Vice President of Marketing, Enablement and Effectiveness for Northwestern Mutual. A graduate of the Rochester Institute of Technology, Umang has had stops at Xerox, Microsoft, Walmart, Unisys, among many others.

    • 41 min
    Marketing, Consumers and the Great Disconnect with Rose Jia and Hetal Patel

    Marketing, Consumers and the Great Disconnect with Rose Jia and Hetal Patel

    Today I'm joined by two guests, Rose Jia and Hetal Patel.
    Rose is an award winning marketing and product leader who currently heads up lifecycle and launch marketing for Amazon's Prime Video. She and her team drive profitable growth across the customer life cycle through original and licensed content. She's also the creator of the Renaissance Marketer Mindset, a new way for marketers to guarantee growth and innovation. And her recent book is called The Renaissance Marketers Shortcut to Get Finance to Say "Yes, and".
    Hatal is a seasoned professional with over a decade at iHeartMedia. She's a trailblazer in leveraging diverse data sources to drive insightful connections between products, consumers, and advertising. With a background in clinical and cognitive psychology, she employs a blend of qualitative, quantitative, and advanced analytics methods to craft impactful narratives for iHeartMedia's marketing position. 

    • 37 min
    Building Better Comms, Content & Communities For Brands - Kyle Monson, Codeword

    Building Better Comms, Content & Communities For Brands - Kyle Monson, Codeword

    My guest this week is Kyle Monson, co-founder of Codeword, an agency that fuses journalism, PR, and advertising into a single field they call communication design. Over the past 12 years he's grown the agency from three people to more than a hundred people working together to shape the future of technology marketing. Kyle has worked in the tech industry for nearly 20 years. First as a journalist, then as a marker for global tech brands and a wide range of startups. 

    • 35 min
    What Is Emotional Segmentation & What It Means For Marketers - Billee Howard, CEO/Co-Founder of Brandthro

    What Is Emotional Segmentation & What It Means For Marketers - Billee Howard, CEO/Co-Founder of Brandthro

    My guest this week is Billee Howard. She's the co founder and CEO of Brandthro, the only AI research company that scores customer emotion via human input to create the first ever emotional segmentation datasets.

    • 35 min
    Right On Par With Geoff Cottrill, Chief Brand Officer, Topgolf

    Right On Par With Geoff Cottrill, Chief Brand Officer, Topgolf

    My guest this week, Geoff Cottrill has been everywhere, from Converse to Starbucks, to Procter and Gamble, to Coca Cola, to his current role as Chief Brand Officer at Topgolf.

    • 39 min

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