Tradigital Tourism Insights: A Podcast by Digital Relativity Digital Relativity

This episode of 'Tradigital Tourism Insights' delves into the latest trends, research, and technologies shaping travel and tourism marketing. Featuring a detailed analysis of the 'microadventures' marketing campaign by Explore Seattle Southside, the episode explores how they successfully rebranded and engaged travelers using vibrant visuals, creating 52 microadventures content to drive engagement and recognition for the area. Additionally, the episode introduces perplexity.ai as a game-changing AI chatbot and search engine for enhancing digital marketing strategies in the travel sector, with recommendations on leveraging local listings and reviews for increased visibility and engagement. The tech spotlight segment discusses Apple's AI technology, REA LM, anticipated to revolutionize traveler interactions with devices through intuitive, screen-based understanding. The episode concludes with insights on maintaining and optimizing local business listings for better digital marketing performance.

00:00 Welcome to Tradigital Tourism Insights
00:49 Spotlight on Explorer Seattle Southside's Campaign
https://www.seattlesouthside.com/blog/52-microadventures-in-52-weeks-part-2/
https://www.campaigncanada.ca/article/1855639/123ws-quirky-vision-seattle-southside
https://www.appliedartsmag.com/blog/explore-seattle-southside-thinks-micro-a18233/
02:33 The Power of Microadventures
05:17 Impressive Results and Takeaways from the Campaign
https://www.ourawardentry.ca/
08:15 Exploring Perplexity.ai in Digital Marketing
https://www.searchenginejournal.com/perplexity-ai-seo/513039/
https://searchengineland.com/perplexity-citations-top-10-google-organic-results-439029
14:24 Leveraging Local Listings for SEO Success
21:59 Tech Spotlight: Apple's Revolutionary AI Development
https://www.cdomagazine.tech/aiml/all-about-apples-new-ai-model-realm
https://arxiv.org/pdf/2403.20329
26:48 Wrapping Up and How to Connect

Navigating Personalization in Travel Marketing and Beyond


This episode explores the importance of personalization in travel and tourism marketing, highlighting strategies like tailored recommendations, social media engagement, targeted emails, dynamic web content, and personalized offers to enhance customer engagement and increase conversions. It details the shift towards a data-driven approach to understand customer behavior and preferences, emphasizing the use of technology to automate and scale personalization efforts. This episode also delves into the impending deprecation of cookies and the emergence of alternatives like Google Pair, LiveRamp Identity Link, Trade Desk's Unified ID 2.0, and others for privacy-compliant retargeting. Additionally, it discusses segmentation in marketing to different generations, particularly focusing on the shift from baby boomers to younger demographics in luxury adventure travel. The episode concludes with a spotlight on Progressive Insurance's 'Becoming Your Parents' campaign as an example of creative and effective marketing that leverages personalization and segmentation.
00:00 Welcome to the World of Travel Marketing Trends
00:13 Diving Deep into Personalization in Travel Marketing
03:53 Exploring the Future of Personalization in Travel
05:27 Tech Spotlight: Navigating the Post-Cookie World
13:13 Research Roundup: Segmenting for Success
19:42 Campaign Spotlight: Creativity and Personalization in Action

In this episode of Tradigital Tourism Insights, the show explores the technology Sora; an innovative text to video model developed by OpenAI. The program delves into the technical aspects of Sora and discusses its potential for revolutionizing video creation. The episode then shifts focus to a study on American travel sentiment and how financial concerns are influencing travelers’ choices and behaviors.  Following that, spotlight is placed on an innovative and creative marketing campaign by Barilla Pasta that blended music and cooking. Finally, the show sees an examination of travel trends, including motivations for cultural exploration and the balancing act between luxury and budget. 
00:00 Introduction to Digital Tourism Insights
00:43 Tech Spotlight: Sora, OpenAI's Text to Video Model
https://www.washingtonpost.com/technology/interactive/2024/ai-video-sora-openai-flaws/
​​https://www.indiewire.com/news/business/openai-sora-analysis-filmmaking-apocalypse-great-demo-tech-company-1234955252/
https://www.technewsworld.com/story/openais-sora-elevenlabs-and-the-end-of-video-media-as-we-know-it-179032.html
https://www.theringer.com/2024/2/28/24085364/will-ai-video-replace-hollywood-open-ai-sora
https://www.reddit.com/r/LocalLLaMA/comments/1aspxox/explanation_of_openais_sora_by_jim_fan_nvidias/
https://twitter.com/drjimfan/status/1758210245799920123?s=46&t=XNcOsqyq6z3Fp3ZNc2ibMA
02:37 Deep Dive into Sora's Technology
07:11 Research Roundup: American Travel Sentiment Study
https://longwoods-intl.com/american-travel-sentiment-study-wave-82
12:12 Destination Spotlight: Creative Campaigns
https://thinkbastien.com/brand-strategy-blog/barilla-spotify-playlist
https://www.marketingdive.com/news/barilla-cooks-up-pasta-timer-playlists-on-spotify/593694/
https://www.communicatemagazine.com/news/2021/barilla-and-spotify-unite-music-food-and-corporate-content/
https://www.marketingbrew.com/stories/2021/01/25/barillas-spotify-playlists-ensure-youll-never-burn-water
15:32 Travel Trends: Shifts in Traveler Behavior
https://www.fool.com/the-ascent/personal-finance/articles/why-gig-tripping-is-a-popular-travel-trend-for-2024/
https://traveltrends.skyscanner.com/
18:58 Conclusion and Contact Information

In this episode of Digital Tourism Insights, host Pat Strader discusses industry trends and emerging marketing technologies. 
Topics include the benefits of the Fediverse, a decentralized network of social media platforms linked by ActivityPub, for targeted marketing campaigns and the appeal of its platforms such as Mastodon, PeerTube and PixelFed. 
Strader also highlights Meta's response to in-app purchase rules, increasing advertising costs, and the role of content-boosting via web platforms. 
Engaging audiences through platforms like TikTok, as demonstrated by the Black Country Living Museum in the UK, is spotlighted as an effective approach in modern tourism marketing. 
Lastly, Reddit's potential as a trusted platform for personalized marketing recommendations and an authentic way to connect with potential customers is explored.


00:12 Introduction to Digital Tourism Insights
00:44 Exploring the Fediverse: A New Frontier for Marketers
03:20 Getting Started with the Fediverse
https://jointhefediverse.net/learn/?lang=en-us
https://www.theverge.com/24063290/fediverse-explained-activitypub-social-media-open-protocol
https://github.com/emilebosch/awesome-fediverse
https://opensource.com/article/23/3/tour-the-fediverse
https://fediverse.party
https://thehustle.co/the-fediverse-explained/amp/
https://fedi.tips/what-is-mastodon-what-is-the-fediverse/
https://usa.kaspersky.com/blog/what-is-fediverse/28938/
https://gist.github.com/joepie91/f924e846c24ec7ed82d6d554a7e7c9a8
https://mashable.com/article/what-is-the-fediverse
06:03 Meta's Response to Apple Tax: Implications for Advertisers
https://www.theverge.com/2024/2/15/24073228/meta-apple-tax-facebook-instagram-boosted-posts
https://www.wsj.com/tech/meta-steers-users-away-from-new-apple-fees-in-latest-spat-between-tech-giants-63c96090
https://searchengineland.com/meta-advertisers-avoid-apple-service-charge-437569
08:43 TikTok's Role in Reviving Travel Interests: Lessons from the Black Country Living Museum
https://www.museumnext.com/article/how-black-country-living-museum-became-a-tiktok-sensation/
https://bclm.com/visit/
https://www.theguardian.com/culture/2021/jul/05/black-country-living-museum-tiktok-viral-john-homer

Tradigital Tourism Insights: The Power of AI and Future Trends in Travel and Tourism Marketing
The podcast ‘Tradigital Tourism Insights’ discusses new industry trends, research, and emerging technologies in travel and marketing. This episode investigates potential email marketing trends in 2024 and emphasizes the significance of privacy, personalization, AI, and mobile-friendly design. It also covers the 'Colors of Carlsbad' campaign, which creatively combines data analysis and aesthetics. A large segment discusses Google Maps' upcoming AI features and how it promises to revolutionize local business discovery. Finally, the podcast discusses a study from the World Travel and Tourism Council focusing on the role of AI in the tourism industry.
00:12 Introduction to Tradigital Tourism Insights
00:43 Exploring Email Marketing Trends in 2024
https://nethunt.com/blog/email-marketing-trends
06:26 Destination Focus: Colors of Carlsbad Campaign
https://colorsofcarlsbad.com/
https://mindgruve.com/blog/news/visit-carlsbad-signs-one-year-contract-extension-with-mindgruve
https://awol.com.au/popular-travel-colours-2019/74233
https://www.forbes.com/sites/carriecoolidge/2019/06/18/carlsbad-california-celebrates-trending-colors-with-special-events-and-experiences/?sh=77d98b335581
https://topdigital.agency/case-study/visit-carlsbad-colorsofcarlsbad/
09:48 Tech Spotlight: AI Updates to Google Maps
https://www.searchenginejournal.com/google-maps-launches-ai-powered-local-business-search/507219/
https://blog.google/products/maps/google-maps-generative-ai-local-guides/
16:11 Research Roundup: AI in Travel and Tourism
https://researchhub.wttc.org/?_gl=1*g35lpz*_ga*MTExNjc3ODk0NS4xNzA3MjM4NDM3*_ga_JM5GLX6V1W*MTcwNzIzODQzNy4xLjEuMTcwNzIzODUwNS4wLjAuMA..#geographic-reports-factsheets
https://researchhub.wttc.org/product/artificial-intelligence-ai-in-action-use-cases-impacts-of-ai-in-society-business-and-travel-tourism-2024
28:00 Conclusion and Contact Information

In this episode of the Tradigital Tourism Insights, a podcast by Digital Relativity, host Pat Strader discusses the implications of Google's Search Generative Experience (SGE) on SEO strategies, predicting a drop in organic search traffic due to SGE's focus on AI-driven search results. He emphasizes the need for marketers to adapt to this shift and prepare for these changes. Pat also highlights the importance of content in SEO and advises marketers to delve deep into creating unique and useful content. 
The episode further examines the challenges marketers face when measuring ad success and resolving identity due to the deprecation of third-party cookies and increasing privacy laws. He suggests turning to alternative identifiers and prioritizing first-party data collection. The host also highlights the Inspired by Iceland campaign called "OutHorse Your Inbox." This episode also includes the American Travel Sentiment Survey findings regarding travel plans and perceptions. Overall, it provides insights and recommendations for marketers in the travel and tourism industry.



00:12 Introduction to Tradigital Tourism Insights
00:59 Understanding Google Search Generative Experience (SGE)
https://searchengineland.com/google-sge-links-organic-search-results-study-436275
03:16 Implications of SGE on SEO and Organic Traffic
https://www.authoritas.com/blog/research-study-the-impact-of-googles-search-generative-experience-on-rankings
10:15 Tech Spotlight: Ad Measurement and Identity Resolution
https://www.insiderintelligence.com/insights/guide-ad-measurement-id-resolution/
15:58 Destination Spotlight: Creative Campaigns in Travel and Tourism
https://www.visiticeland.com/outhorse-your-email/
https://www.oneclub.org/awards/theoneshow/-award/49342/outhorse-your-email
https://www.newsweek.com/iceland-trots-out-service-that-lets-horses-reply-work-emails-while-youre-vacation-1709730
https://www.digitaltrends.com/news/icelandic-horse-write-out-of-office-emails/
https://www.smartcompany.com.au/industries/tourism/icelandic-horse-write-out-of-office-email/
https://www.adsoftheworld.com/campaigns/outhorse-your-email
20:59 Research Roundup: American Travel Sentiment Survey
https://longwoods-intl.com/news-press-release/american-travel-sentiment-study-wave-81
https://covid19.milespartnership.com/