1 episode
The Customer Analytics Podcast Pouyan R. Fard
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- Business
In today's' world, we have emerging trends that the marketplace is becoming more competitive, and consumers are gaining more power. Companies need to adapt to the new situation and leverage artificial intelligence and big data technologies, understand individual customers' needs, create relevant offers, and give them the product they want.
In the customer analytics podcast, we bridge the gap between the worlds of marketing and big data. We will bring marketing & big data experts to talk about major trends in marketing and customer analytics.
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Shifting consumers trends: how to adapt the digital marketing strategies in the post-pandemic world
We are nearly at the end of 2020, and many digital marketing trends are shifting. We see significant changes compared to the years before in the consumer sentiment that are so different across different geographies and industries. These factors affect how digital marketers plan and execute their campaigns. In this episode, we discuss with Kimberly Afonso the shifting trends and how digital marketers in B2B and B2C sectors can adapt to these changes. We talked about how digital marketers can leverage existing tools such as predictive analytics to test different marketing strategies to optimize the marketing campaigns' return-on-investment. Finally, we discussed how B2B marketing has changed during 2020, especially in content marketing and thought leadership over platforms like Linkedin.