300 episodes

The Dealer Playbook is a podcast for you, today's automotive professional. If you're looking for inspiration and actionable insights into growing your dealership or career in the car business, Michael Cirillo delivers the goods every single week. Each episode brings you a successful individual from in or out of the auto industry who share, from experience the roadmap to their success.

The Dealer Playbook Michael Cirillo

    • Marketing

The Dealer Playbook is a podcast for you, today's automotive professional. If you're looking for inspiration and actionable insights into growing your dealership or career in the car business, Michael Cirillo delivers the goods every single week. Each episode brings you a successful individual from in or out of the auto industry who share, from experience the roadmap to their success.

    Dean Smith: Live To Forgive

    Dean Smith: Live To Forgive

    Hear the compelling story about how Dean Smith was able to forgive the man who murdered his mother.

    In this episode, Michael interviews Dean to learn about the importance of forgiveness and how it translates to your career in the retail auto industry.

    • 40 min
    Powerbomb: Why Dealers Need A BDC

    Powerbomb: Why Dealers Need A BDC

    There are still many dealerships throughout the world that do not have business development centers. In this week's powerbomb, Michael asks Shawn Armorer why that is, and what dealers should consider when implementing a BDC at their store.

    • 11 min
    Shawn Armorer: The Formula For Building The Perfect BDC

    Shawn Armorer: The Formula For Building The Perfect BDC

    Shawn Armorer has committed his career's work to building BDC (business development) departments that function like a well-oiled machine. The result: a master at his craft - someone who knows exactly what it takes to make a BDC sing and generate millions of dollars in revenue.

    In this week's episode, Michael and Shawn discuss his process and what it takes to build a BDC that generates revenue and exceptional customer experiences.

    • 53 min
    Powerbomb: What You Can Do When the Economy Struggles w/ Dean Evans

    Powerbomb: What You Can Do When the Economy Struggles w/ Dean Evans

    Dean Evans shares his experience working through various phases of economic struggles, and shares what car dealers can do when that happens.

    • 10 min
    Dean Evans: Bottom-Up Performance Marketing | Cars CMO Shares His Proven Recipe of Success Online

    Dean Evans: Bottom-Up Performance Marketing | Cars CMO Shares His Proven Recipe of Success Online

    Dean Evans is the CMO of Cars and has an impressive resume filled with vast marketing experience. In particular, Dean shares his digital marketing success recipe, aka "bottom-up performance marketing," which includes 5 steps that car dealers can take in a post-COVID retail environment.

    • 46 min
    Powerbomb: How to get comfortable being uncomfortable in business w/ David Kain

    Powerbomb: How to get comfortable being uncomfortable in business w/ David Kain

    Dealers have demonstrated that they have what it takes to adapt to the demands of the market by pursuing virtual alternatives to a traditional in-person process.

    Others have struggled to adapt. They struggle with the discomfort associated with trying something new and failing. In this powerbomb, David Kain and Michael Cirillo discuss the importance of getting started, and gaining clarity on the move, rather than waiting for the perfect climate to get started.

    • 10 min

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