The Dentalpreneur Podcast w/ Dr. Mark Costes Mark Costes

On today’s episode, we have a crossover from "Hi, I'm Dr." featuring Dr. Mark Costes, hosted by Akhil Chawla. Mark delves into his journey from clinical dentistry to a broader focus on entrepreneurship and education. Graduating from Marquette University in 2002 and starting his practice in Arizona, Mark quickly transitioned from an associate to owning his first of many dental practices. Over the years, he expanded his operations across Arizona and California, eventually owning 16 practices. Despite this success, Mark found his true passion in the business aspects of dentistry rather than clinical practice, leading him to found the Dental Success Institute in 2012, which focuses on coaching and consulting for dental practices.
Throughout the interview, Mark discusses the challenges and insights he gained from managing multiple practices, emphasizing the importance of systems over reliance on individual personnel. He also highlights his shift towards education and philanthropy, particularly through his involvement with the Colorado Surgical Institute and founding Smile Outreach International.
Akhil and Mark explore the intricacies of dental practice management, the impact of dental insurance on the industry, and the future of dental service organizations (DSOs). They discuss the importance of balancing business acumen with clinical skills and how dentists can better position themselves as entrepreneurs. The conversation also touches on the need for systemic changes in dental education and the insurance landscape to better support both practitioners and patients.
This episode provides valuable insights for dentists who are looking to expand their professional horizons beyond clinical work and into areas like business management, education, and entrepreneurship within the dental industry.
EPISODE RESOURCES
hiimdr.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today’s episode, we have Pedro Becker, the founder and CEO of Axel and Zenith Dental IT. Pedro's journey from transforming Billboard and radio advertising to revolutionizing the dental industry through automation and AI is discussed. He shares insights into how his technology has automated processes in over 50 dental practices, increasing efficiency and reducing costs.
Pedro details his latest innovations in dental technology, focusing on his flagship product, The X-Guide, which assists in efficient and effective implant placement. His efforts aim to make his office a one-stop shop for all dental needs, reflecting his belief that effort is a crucial component of success.
The conversation also touches on Pedro’s personal philosophy and how it aligns with the values of the Dental Success Network, particularly their shared commitment to the abundance mindset and helping others. Pedro's background in technology and his transition into the dental sector are also explored, providing listeners with a comprehensive view of his professional trajectory and current projects.
EPISODE RESOURCES
www.meetaxle.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today’s episode, we have Tom Brown, a seasoned expert in dental marketing and the founder and CEO of Tom Brown Consulting. Tom shares his extensive experience in enhancing dental vendors' go-to-market strategies and his current role with My Dental SOP as a business advisor. The discussion delves into the significance of standard operating procedures (SOPs) in dental practices and how My Dental SOP helps digitize and streamline these processes for improved efficiency and consistency. Tom’s journey through the dental industry, including his pivotal role in the success of companies like LocalMed, provides valuable insights into effective communication and marketing within the dental sector. The episode is rich with advice for dental professionals on how to manage and grow their practices using strategic systemization and targeted messaging.
EPISODE RESOURCES
mydentalsop.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today’s episode, we’re joined by frequent guest and esteemed colleague, Dr. Ben Kacos. As they delve into the challenges and intricacies of running a large dental practice, Dr. Kacos shares insights from his role as a black belt coach, his experiences with staff and practice management, and his thoughts on leadership within the dental industry. The conversation also covers the exciting new developments at Dental Success Partners (DSP), where Dr. Kacos will play a pivotal role in enhancing the quality and consistency of care across the organization. This episode is packed with practical advice for dental professionals looking to enhance their practice management and leadership skills.
EPISODE RESOURCES
https://shreveportsdentist.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today’s episode, we have this two-part episode from the Dental Success Network's Lady Leaders series, titled “Tackling the Horrors of Hiring Office Managers & For All Positions,” speakers Ashlee Hirschfeld, Sydney Robinson, and Summer Kassmel delve into various crucial aspects of the recruitment process within dental practices. The first part focuses on the importance of aligning potential hires with the cultural values of the practice, emphasizing that cultural fit is often as significant as technical skills. The discussion also covers effective strategies for crafting engaging job advertisements that not only attract applicants but also ensure that they are the right fit for the dental practice's environment.
Furthermore, the speakers explore the use of preliminary assessments to screen candidates efficiently before progressing to the interview stage, which helps in narrowing down the applicant pool to those who are most likely to succeed in the given roles. Another significant point of discussion is the importance of setting clear expectations right from the start and providing comprehensive onboarding to ensure new hires integrate seamlessly into their roles and the practice's culture.
Lastly, they discuss various methods for advertising job openings, including adjusting where and how the ads are placed to optimize the quality of applicants and reduce hiring costs. This part of the discussion is particularly focused on leveraging different platforms and tailoring content to attract the most suitable candidates for the job.
EPISODE RESOURCES
https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today’s episode, we have the second part of the "Lady Leaders" series on "Tackling the Horrors of Hiring Office Managers & For All Positions," Ashlee Hirschfeld, Sydney Robinson, and Summer Kassmel continue to delve into the intricacies of hiring practices within dental offices, with a specific focus on the role of the Office Manager (OM). They emphasized the critical qualities and responsibilities that define an effective OM, underlining that leadership capabilities should be prioritized over mere seniority when considering promotions to management roles. This segment also tackled the hurdles that can arise when hiring an OM from outside the dental industry, stressing the necessity of seamless integration into the team.
The discussion further explored the concept of "extreme ownership," where OMs are encouraged to assume full accountability for the operational success of the practice. This approach fosters a proactive management style that can significantly influence the dynamics and efficiency of dental practices. Lastly, the speakers provided strategies for dealing with scenarios where an OM may not meet the practice's expectations. They discussed realigning the OM's responsibilities or, if necessary, transitioning them out of the role, ensuring that the management aligns well with the practice's goals and the team's needs. This session serves as a comprehensive guide for dental practices aiming to enhance their managerial hires and ensure their leaders contribute positively to their environments.
EPISODE RESOURCES
https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast