52 episodes

The Direct Selling Accelerator podcast, hosted by Samantha Hind, is your go-to resource for accelerating your results with direct selling through online marketing, particularly on social media. From tips and strategies, to traps to watch out for, to the latest techniques to improve your results, Sam has you covered.

The Direct Selling Accelerator Podcas‪t‬ The Direct Selling Accelerator Podcast

    • Business

The Direct Selling Accelerator podcast, hosted by Samantha Hind, is your go-to resource for accelerating your results with direct selling through online marketing, particularly on social media. From tips and strategies, to traps to watch out for, to the latest techniques to improve your results, Sam has you covered.

    Episode 052: How To Stop the Scroll!

    Episode 052: How To Stop the Scroll!

    Posts sink or swim in a matter of hours! How can you get people to pay attention to your posts?!!

    Get noticed on social media - make your posts stand out! Today, I share with you tips that help stop the scroll 🥳 

    Jot these tips down and apply them next time you post. Tune in and let’s get stuck into it!

    We’ll be talking about:
    Hi there! [0:00]
    What about a human’s attention span? [1:27]
    What does Sam consider a long forgotten art that’s actually effective in getting somebody’s attention? [5:06]
    Always think about “how do I get my customers to talk about themselves?” [6:30]
    Tip # 1: Try using different filters with your images [7:57]
    Black and white
    3D filters
    Tip # 2: Movement [9:53]
    Videos
    Live videos
    Boomerang
    Turning still images into videos
    Tip # 3: Emojis! 😊👊 [14:01]
    Tip # 4: Creating curiosity and intrigue with your posts by using two-liners or something with the “See More” button [15:02]
    Know what your audience wants [16:12]
    Tip # 5: Shock [16:44]
     Sam’s tip for those who’d like to know “what is the key to stopping the scroll?” [18:37]

    Resources:
    Animoto (https://animoto.com/)

    Connect with Direct Selling Accelerator:
    Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
    Follow us on Instagram: https://www.instagram.com/auxanomarketing/
    Follow us on Facebook: https://www.facebook.com/auxanomarketing/
    Email us at grow@auxanomarketing.com.au

    If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

    See omnystudio.com/listener for privacy information.

    • 23 min
    Episode 051: How Do You Brand Yourself on Social Media?

    Episode 051: How Do You Brand Yourself on Social Media?

    One of the most frequent questions we get asked is “how do I brand myself?” Branding is such a vital part of our marketing strategy. It’s how our customers define us. 

    In today’s episode, I give you three steps/tips you should consider in branding yourself. We’ll be talking about how important it is to set yourself apart and how to do it.

    Before we start, I’d like you to just get a feel of what makes you unique. Why do your customers come to you? Learn more about defining your identity by tuning into this episode. Let’s dive on in!

    We’ll be talking about:
     Step # 1: What is it that you’re leading with? [4:39]
    Your product [4:46]
    Your business [4:54]
    Your services [5:03]
    Step # 2: What are you passionate about? [5:47]
    Consistency with your branding [8:46]
    Relevance to your branding [9:51]
    Step # 3: What value can you provide besides selling? [10:05]
    Remember: You do not need to be anybody else! [13:11]

    Connect with Direct Selling Accelerator:
    Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
    Follow us on Instagram: https://www.instagram.com/auxanomarketing/
    Follow us on Facebook: https://www.facebook.com/auxanomarketing/
    Email us at grow@auxanomarketing.com.au

    If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

    See omnystudio.com/listener for privacy information.

    • 15 min
    Episode 050: Give Your Facebook a 5 Minute Check Over!

    Episode 050: Give Your Facebook a 5 Minute Check Over!

    When we take our direct selling businesses to Facebook, we have all these preconceived notions that we need to pretty up our images and post cool content. We dive into strategising all of this stuff so quickly that we tend to forget the most basic, essential things we need to put in mind when we’re on Facebook.

    Today, we’ll be having a power episode and I’ll give you a quick run-through of the basics to remind you that the impression you’re setting when someone comes to your Facebook page for the first time — that matters, A LOT! I’ll be giving out some quick tips you can use to refresh your page and make sure you’re on the right track for 2021.

    Join us for this quick ride and give your Facebook a 5-minute check over!

    We’ll be talking about:
    Hey, there! [0:00]
    Your Profile Picture [1:03]
    Your Cover Image [2:11]
    Your Call-to-Action Button [3:44]
    Your Page Tabs [4:50]
    Your About Tab [6:02]

    Connect with Direct Selling Accelerator:
    Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
    Follow us on Instagram: https://www.instagram.com/auxanomarketing/
    Follow us on Facebook: https://www.facebook.com/auxanomarketing/
    Email us at grow@auxanomarketing.com.au

    If you have any podcast suggestions or things you’d like to learn about specifically, go ahead and send us an email at the email address mentioned above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

    See omnystudio.com/listener for privacy information.

    • 7 min
    Episode 049: What Do Feelings Have To Do With Your Social Media Strategy?

    Episode 049: What Do Feelings Have To Do With Your Social Media Strategy?

    Before we start with today’s podcast episode, I’d like to give you a little bit of an activity: Try to close your eyes and think for a second about some of the brands that you’re following that you really love. Now, what do you think these brands are doing that makes you feel so attached to them?

    I bet you’d get the answer that most of the time, it’s those brands that make you feel good that draw your attention. And that’s what we’re going to talk about today.

    In this episode of The Direct Selling Accelerator Podcast, I’d like to reveal to you that feelings have a larger connection to our marketing/branding strategies than we may think. If we ponder hard on it, our feelings play a huge role in how we perceive things on social media. The question is, “how do we use this to our advantage?”

    If you want to understand the whys and hows of incorporating feelings into your social media strategies. Tune into this episode and grab a pen, as you’ll be sure to grab some valuable pointers along the way.

    We’ll be talking about:
    Introduction [0:00]
    The relationship between the subconscious mind and marketing/branding [1:33]
    Tip # 1: About your Images [4:58]
    What is this image going to say to my ideal customer? [5:09]
    People being able to relate to your images [5:41]
    Tip # 2: About your Colors [7:26]
    Color evokes the same/similar emotions in everybody [7:42]
    Bonus tip # 1: Start observing some Facebook pages and jot down three feelings you get from that page [10:14]
    Tip # 3: Let your customers know what you stand for in a subtle way [10:56]
    Consider the language that you use [13:13]
    Tip # 4: Interact with the people on your Facebook page [13:58]
    Do not devalue the importance of interacting [15:16]
    Bonus tip # 2: Consider how you want your customers to feel when they come across your Facebook page [15:44]

    Connect with Direct Selling Accelerator:
    Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
    Follow us on Instagram: https://www.instagram.com/auxanomarketing/
    Follow us on Facebook: https://www.facebook.com/auxanomarketing/
    Email us at grow@auxanomarketing.com.au

    If you have any podcast suggestions or things you’d like to learn about specifically, go ahead and send us an email at the email address mentioned above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

    See omnystudio.com/listener for privacy information.

    • 18 min
    Episode 048: Back to School Social Media Strategy!

    Episode 048: Back to School Social Media Strategy!

    In some places in the world, such as New Zealand and Australia, where I am from, we’re shifting from the holiday season towards going back to school. Although these past few weeks have taken us all into a spin, falling out of our usual routine, it’s time to get back into some form of normality, hoping that 2021 is here to give us something better.

    Now, you may ask me what this has to do with your social media strategy as a direct seller. Well, that’s what we’re here to answer in today’s episode. Today, I’m talking about how what's going on around us will not only directly affect your business but SHOULD affect your social media content… but is it??  ;-)

    With high hopes that this podcast will help you whether you’re listening to this a few months from now or if back-to-school isn’t your current thing, let me tell you how you can benefit from whatever season you’re in right now in the world and how you can use that to your advantage.

    Tune in and open up your mind to many possibilities and ideas you can use for your direct selling business.

    We’ll be talking about:
    Why it’s important to understand what makes your perfect customer tick [4:20]
    How does back-to-school affect your ideal customer? [5:23]
    Remember that your ideal customer’s routine and time is about to change [9:02]
    A few ideas you can use to tap into that perfect customer [9:33]
    Lunchbox Tips [9:50]
    Tips on Staying Sane [12:13]
    Tips around Routine [12:59]
    Pamper Yourself Tips [13:20]
    Money-saving ideas [14:35]
    Clever kitchen hacks or clever back-to-school hacks [18:01]
    Products that hold great relevance right now [21:09]
    Health, School, Work Routines [22:18]
    Consider the routine change that’s about to happen (posting times) [18:58]
    Don’t preach to people [24:28]
    Rethink about how you can use this time to build and grow your business [25:09]
    Sam’s tip for direct sellers about using events and holidays to strategise social media posts [27:39]

    Resources:
    Social Media Mastery for Direct Sellers
    daysoftheyear.com

    Connect with Direct Selling Accelerator:
    Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
    Follow us on Instagram: https://www.instagram.com/auxanomarketing/
    Follow us on Facebook: https://www.facebook.com/auxanomarketing/
    Email us at grow@auxanomarketing.com.au

    If you have any podcast suggestions or things you’d like to learn about specifically, go ahead and send us an email at the email address mentioned above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

    See omnystudio.com/listener for privacy information.

    • 29 min
    Episode 047: Beating Anxiety in 2021

    Episode 047: Beating Anxiety in 2021

    2021 is here and most people are unsure of what’s going to happen in the days to come. And although everyone’s just trying to look at things on a more positive note, uncertainty in these times may trigger anxiety in most of us.

    I know everyone has this idea or concept that 2021 is going to be a different place than where we were last year. But let me just put this out there...I don’t believe we will be seeing any changes unless we change ourselves first.

    In today’s episode, I’d like to talk about something that is very close to my heart — something that I’ve been struggling with myself in business over the last six years. Today’s topic is all about “anxiety” — something that has been and still is a big problem for most people. With an unknown horizon looming upon us, let me share with you 7 things I’ve personally done to help alleviate my own anxiety.

    With high hopes that my experience can help you overcome yours, let’s beat anxiety this year, taking one day at a time. You can start by diving into today’s episode!

    We’ll be talking about:
    Sam’s early business life story [3:26]
    What the reality of going into business life really feels like [4:23]
    You have full control over the stressors you choose to take on [5:16]
     Method # 1: Write a personal mission statement [6:35]
    Jot down some of your dreams, and the things that bring you joy [8:37]
    The things and/or people that lift your energy aer going to help you have more joy in your business [13:16]
    Method # 2: Taking time for yourself [14:02]
    Method # 3: Exercise [16:16]
    Method # 4: “Am i eating because I need to eat or because I’m stressed?” [21:53]
    Method # 5: Have some tech-free time [24:03]
    Method # 6: Consider whether the thing that’s stressing you out is going to matter in the big picture [27:35]
    Method # 7: Picturing your goals [30:53]
    Focus on something that brings you joy [32:49]
    Picture yourself doing the things you dream of [34:27]
    Know what matters to you [35:57]

    Resources:
    The Secret Film (https://www.thesecret.tv/the-secret-documentary/)

    Connect with Direct Selling Accelerator:
    Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
    Follow us on Instagram: https://www.instagram.com/auxanomarketing/
    Follow us on Facebook: https://www.facebook.com/auxanomarketing/

    If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

    See omnystudio.com/listener for privacy information.

    • 39 min

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