The DKSpeaks Podcast is a weekly podcast where we discuss about practical and implementable internet marketing tips, social media tips and blogging tips that will help you make money with your internet marketing business. We ensure that these make money online tips are not overwhelming and can easily be understood and used by even a newbie internet marketer
The Step-by-Step System to Setting up a List Building System on Your Blog
When should you start off with your list building?
And what goes into putting together a fool proof list building plan in place?
Now that we know how to create a lead magnet (we discussed this in the last post), let us look at the step-by-step process to start capturing email addresses on our blog.
If you would like to skip this post and go to the Show Notes and Resources, you can do so by clicking here.
One proven fact is that email is by far the most effective medium to reach your fans today. In fact it is even more effective than social media.
But the biggest challenge is on how to build your list fast. I am sure you don’t want to take years to build a list of 1000 subscribers.
So in this post we will look at a few strategies on how to build a list fast and also how to get the most out of your list even if it is small.
Before we do that, let me re-iterate the principle that I follow. This is something I learnt from Andre Chaperon.
Your profitability doesn’t depend upon the size of the list. Instead it depends upon how engaged your list is.
So even if your list is small, you could very well be making a lot more money than people who have a huge list.
If you are thinking as to why we are talking about list building even before we have put out our first piece of content, then you might want to write this on a piece of paper and paste it somewhere that you can always see it – “The Money is in the List”.
That’s right. If you are ever going to make decent income; income that can substitute your 9-5 job, then it is going to be from your list.
It is personal experience that is speaking here. I will keep that rambling and the story for some time later. But at this point, keep in mind that your list is the most important thing for you.
So, if your list is going to be the most important thing for you, then shouldn’t that be the first thing you should think about?
Let us assume you have installed your blog and you post your first article. You then share it on social media sites and a few visitors come over to your site. Imagine if you don’t have a lead magnet on your blog.
What happens then?
Those visitors will read your article and then leave. Isn’t that a loss, even if it was just one visitor?
You lost a prospective subscriber.
It is hence that I suggest that you put together your lead magnet or, optin bribe as we call it, the first.
On that note let us get straight into the strategies.
Step-by-Step Process to Setup a List Building System
This is a simple 6 step process and is the pre-requisite to start capturing email addresses
First things first. There are 3 important things that you need to keep in mind even before we start.
Make the process Simple – Everybody is short of time today and we do not want to put in too much of efforts to achieve something. Its the same with signing up to a newsletter as well.
DKSP EP:57 - How to Create a Lead Magnet for Your Blog to build Your Subscriber List
In the last post we discussed about creating a reader profile for your blog. A reader profile primarily identifies your readers so that you can write for them.
At the same time, the reader profile also gives you another very critical information which is one of the pre-requisite to creating a lead magnet.
In this post we will discuss about how to create a lead magnet for your blog.
If you would like to skip this post and go to the Show Notes and Resources, you can do so by clicking the below links.
* Show Notes* Resources
Before we dive into that specific critical information that the reader profile provides, which can help us in creating our lead magnets, let us first understand what a lead magnet is.
This is what Digital Marketer says about a “Lead Magnet” –
Lead Magnet — noun — an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information.
In simple terms, a lead magnet refers to a specific thing, tangible or, intangible that you are offering anybody who enters their contact information (email address, to be specific) on your website or, blog.
If you have browsed through the internet, I am sure you would have come across some or, the other type of a lead magnet. Because pretty much every website out there welcomes you with a pop-up asking you to enter your email address.
And in return, they will offer you something like an ebook, a discount coupon, a trial access etc.
Since the topic of our discussion is our blog, the lead magnets that we will be talking about in this post will be very specific to our blog and the niche that we are covering.
Also it will be about something that your audience is seeking more information about.
And this is the critical information that your reader profile will give you and which I was talking about a little while back..
Now another thing that we need to keep in mind is that something like a discount coupon will not and in fact, will never work as a lead magnet on a blog.
Because your blog is not about selling something.
And the people coming over to your blog is not there to buy something.
They are there on your blog for information.
That makes the obvious point on what is it that they would be enticed with and for which they would be ready to give away their email address – that is “information”.
Let us look at what are the best lead magnets to offer your blog readers.
The Best Lead Magnets for a Blog
Blogging is all about providing information. Hence it is obvious that people coming over to your blog is coming for information.
Now imagine, if they read about some specific topic that they were struggling with, on your blog and are satisfied with what they saw, would it make sense to offer them a report with additional information about the same topic?
Will they be ready to enter their email address in order to download that information?
Absolutely. They would.
And that is the core essence of the lead magnet.
DKSP EP:56 - Does SSL Certificates Help Improve Search Engine Rankings and Where to Get it for Cheap?
Have you ever seen a “Not Secured” notification in front of a website URL on the address bar?
What was your first thought when you saw that?
If you are anything like me, you would have asked yourselves if you really want to click through to the website. Isn’t it?
Now imagine if it was your website.
A little while back, Google came out with an update that emphasized the need to provide a clean and secure experience to users. That was the first notification to websites to start looking at options to enhance the security of their website.
Then in 2014, they announced HTTPS as a ranking signal.
And then began the race. Who doesn’t want their Search engine rankings and that too on Google, to stay intact?
There started the frenzy to get SSL Certificates for their websites and marketers quickly went onto get their websites HTTPS compliant.
But was it really necessary?
Does HTTPS help in Search Engine Rankings?
One of the common questions that most bloggers have is “does SSL Certificates help in search engine rankings?”.
Neil patel did a study and gathered some data that indeed proved that installing an SSL certificate could help you in your search engine results, albeit in a minor way.
His study was done a little while back.
And since that time there has been a few more significant changes. Browsers like Chrome and Firefox started shaming websites that were not HTTPS, by showing a “Not Secure” tag in the address bar.
In this time, the impact that HTTPS has on search engine rankings have also increased.
Some studies have indeed shown
So what is this HTTPS thing all about?
What is HTTPS?
HTTPS stands for Hypertext Transfer Protocol Secure and its main benefit is that it provides a secure connection to users on those pages where they share personal data.
And in order for this to happen, you need to install an SSL certificate (Secure Socket Layer certificate). Its a protocol that HTTPS uses.
In layman’s terms, it means that HTTPS encrpts the secured information that is exchanged between a web server and a browser, thereby keeping such information safe.
This means that you website will be considered as a trustworthy one by people using it.
Once you have installed an SSL certificate, browsers like Firefox and Chrome will show a security padlock in green, which basically proves that your website is trustworthy and secure.
But what are the benefits of an SSL Certificate?
Benefits of installing an SSL Certificate
If you are an internet marketer or, Blogger, I am sure your business depends on your trustworthiness. If your subscribers, visitors and readers don’t trust you and your website, then the likelihood of you get any business from them is near ZE...
How to Create a Reader Profile for Your Blog in 3 Simple Steps
Note – This is a continuation to the last post where we discussed about Buyer Personas.
Just go out there and publish a post every week..
Isn’t that the advice you generally get, when you are just starting to blog?
It isn’t a wrong advice but can you just go out there and publish a post without knowing who your audience is?
In fact, this is a mistake a lot of us do, I am no different.
When I started off blogging, that is just what I did.
But over a period of time, I realized that I was missing the connect with my audience.
Because I wasn’t really writing for my audience.
In fact, I didn’t know my audience and so I was writing for some general audience. This wasn’t really something my audience was expecting.
So, I lost that confidence and connect with my audience over a period of time. And I could see this in the decreasing email open rates and decreasing readership for the blog.
After having spent a few weeks and after I put together a reader profile, my posts were extremely targeted and gradually the response rate started going up.
But, the big question here is, how do I know who my audience is, when I am just starting off?
It’s an absolutely valid question.
And I am sure, that a lot of you guys starting off out there would have this question..
So, in this episode, I am going to tell you about 3 simple steps in which you can create a reader profile for your blog.
How to Create a Reader Profile in 3 Easy Steps
We will keep the entire process of creating a reader profile absolutely simple. That’s a promise. But keep in mind that “Simple things are at times the most difficult and the easiest to ignore”.
So, you’ll need to promise that you will implement every single one of these steps.
So, Let’s start out.
Research your competitors
Your competitors are your biggest source of information and what you can learn from them is extremely valuable.
We tend to often ignore them, just because they are our competitors.
That’s one mindset that you need to change. Some of the best things (I mean in terms of returns) I have implemented, are things I learnt from my competitors.
So, what exactly do I mean when I say “competitors”?
Competitors are the blogs that are operating in the same niche as yours and are targeting the same audience as yours.
At this point, there could be 2 obvious questions
* What if I don’t have any competitors? – Then you are in the wrong niche. If there is no competitor, then it esentially means that the niche is not something you would want to get in because it is very likely that there isn’t an audience in the niche.* How do I know if they are my competitors? – Just browse through their blog and check if the content they are publishing is something you too are planning to publish. That would mean that they are your competitors.
Now that both of these obvious questions have been answered, let us look at the not so obvious question.
Where do I find my competitors?
TOI EP:54 - The Importance of a Buyer Persona and How to Create a Buyer One
Struggling with how to create a buyer persona for your blog or, website? Then you might want to read on for some simple tips to create one.
But before that, let me ask you a few questions.
Are you marketing to the right people?
Do you know your audience well and are you pitching your content to the right person?
In my last post I had spoken about some of the experiments that I did in the last 18 months or, so.
One of them involved this product that I and one of my friends had created. We were actually bitten by the product creation bug. So we set out to create this product. When the product was ready, we were so excited with the result that we jumped straight into selling it hoping that we were going to make millions out of it.
We had confidence in the product. We knew it was of great quality and that it was an information that was sought by a lot of people.
We launched the product and waited for the dollars to come in..
But that did not happen.
The wait continued but the results did not change. We got a few sales here and there. But it certainly wasn’t enough..
After spending a lot of time and wasting a lot of money in promotions, we finally decided that it was enough and so called the entire thing off.
But why did this product launch flop?
We got the answer when we looked into our promotions and the audience type that we were promoting the product to.
The one line answer was that we didn’t target the right audience.
There is this course from Andre Chaperon – Auto Responder Madness. If you haven’t gone through it, I would recommend you to do it at the earliest because it is one course you shouldn’t miss.
In one of the chapters in this course he talks about customer avatars. If you wish to know more about it, you can visit frankvsmatt.com
Customer avatar is another name for Buyer Persona.
What is Buyer Persona?
The definition of “Buyer Persona” goes like this.
A buyer persona is a fictional character that represents a segment of your customers that you are planning to target with your product and services.
Though we refer to it as Buyer Persona or Customer Avatar, it need not necessarily mean only buyers or, customer. It can represent anything from the audience you intend to reach with your content (if you are a blogger), the market that you plan to target with your products and services, the type of customers that you wish to market to, etc.
Andre is an advocate of relationship marketing. His style of marketing is different. He builds relationships with his prospects and the relationship is so strong that his audience trusts his recommendations and buys whatever he recommends.
That is how he promotes his products. And because of the style of promotion that he uses, his conversion rates are extremely high.
Auto Responder Madness and Email marketing intensive course teaches how to build this relationship and marketin...
TOI EP:53 - The DKSpeaks Podcast With New and Helpful Tips - What you can Expect?
“I am Back!”T-850 (Terminator – Rise of the Machines)
Remember that famous dialogue from “Terminator 3 – Rise of the Machines”?
It’s that one dialogue that has become synonymous with Arnold Schwarzenegger, now. In fact nobody does it better than he does. And when he says it, you can see the joy and conviction in that statement.
It is clear that he means business and no nonsense business. And that he is back to beat the heck out of all his enemies.
I am no Arnold Schwarzenegger. And I do not have any enemies that I want to beat the “heck out of”.
But, I mean business and no-nonsense business. So “I am Back“.
Buy Why a Comeback, You Ask?
If you have been a regular reader of my blog here, then you would have realized the reduced frequency of posts on the blog for almost the last complete year.
And when I am talking about readership, it is important that I also mention the fact that I lost quite a lot of readers in the past year or, so just because of the irregular publishing pattern.
Sad, Isn’t it?
My podcast had also gone into hibernation since almost the last year and a half. And that too was a deliberate decision albeit at the wrong time.
Just when the listens had gone up, I withdrew and today I find that the listens are almost negligible.
But why did I do all this?
You know, one of the best things about internet marketing is that when you strike gold, you just go on and things fall into place one after the other. But at the same time, if you fail then there is a high possibility that things take a downward spiral, unless you know how to control it.
While the fear of such failures can deter you from trying new things, the experience and the learnings that you get from such failures are immense and can help you for your future.
There were quite a few experiments that I tried in the last 18 months or, so which included launching a new course, attempting selling on Amazon, book writing, public speaking etc.
Some of these were utter failures like trying to sell on Amazon, some were partial success like the product launch and some others were a success like public speaking.
There are yet others that are work-in-progress like my book writing venture.
Failure or, success, there was something that I learnt from each of the experiments. And since these weren’t small experiments, these learnings will play a considerable part in my future endeavor.
Remember the tagline that Pat Flynn used on his blog, smartpassiveincome.com
I am Your Crash Test Dummy. Let’s See What Works!Pat Flynn
Every experiment in Internet Marketing is a “Crash Test”. And if somebody hasn’t done it already, then you need to do it on your own.
What I learnt from my experiments are pure gold that I will retain for my future experiments. And I am sure it will make me a better marketer.
What You can Expect from the DKSpeaks Podcast in its new Avatar?
When I started the DKSpeaks podcast, I was already listening to a lot of podcasts. In fact, there were a few that I was regularly following and really enjoyed listening to.
But one thing that I found was that I wasn’t getting actionable...
Informative.. as always
You sound just as enthusiastic as you are with your own business. This is a lot of extremely valuable information. In fact some of the tips are so simple and easy that any newbie should be able to implement it.
That is Information for FREE
Yeah.. you heard that right.. This is information for FREE..