The Emily Osmond Show Emily Osmond

Today we’re exploring arguably the most important decision you will make when it comes to designing your online course.And this is becoming very clear and specific about the person, problem and solution of your online course.When I take a look at the students I have worked with to launch their own courses, those who have had the most success, and have been able to sell their courses the most easily and frequently, have had one thing in common:They target a specific person to solve a specific problem.It’s easy to think that the broader our course is, and the more people it is relevant to, then the more of it we will sell.But in fact, the opposite is true.And the case study in this episode will show you why.In this episode, I’ll step you through how to pinpoint the problem and solution that your course delivers on.So let’s get started!Timestamps:00:00: The Power of Targeting a Specific Problem and Solution05:04: Not a Lot of People Get Through Online Courses10:57: Creating an Entry Point with an Introductory OfferTakeaways:* The success of online courses is often tied to targeting a specific type of person to solve a specific type of problem.* Specificity sells, and vagueness doesn't. Being clear and specific about the problem and solution of an online course is crucial.* Going deeper on one thing and focusing on a specific problem can lead to better results and higher course sales.* Creating an entry point into a business through an introductory offer can help with marketing cut-through and guide customers to other offers.* It's important to describe the problem that your course solves and the result it helps students achieve in a simple phrase.CONNECT WITH EMILYWebsite (https://emilyosmond.com/)  |  Instagram (https://www.instagram.com/emilyosmond/)  |  Facebook (https://www.facebook.com/emilyclareosmond)  |

In this week’s episode I'm joined by one of our members from The Modern Marketing Collective (https://emilyosmond.com/collective) and an Elevate Business Retreat (https://emilyosmond.com/business-retreat) alumni, Renee Mariette. And Renee runs the business called Make Words Work (https://www.makewordswork.com.au/). In this episode, we discuss Renee's move from corporate marketer to self -employed running her SEO copywriting business. She takes us through how when she started her business as per so many of us, myself included, she went from offering all the things. And then over time, using what she learned were the real pain points for her clients, plus the area that she really enjoyed the most, she then went and specialised. Renee also shares how she's built a network, and how she has learnt a lot from people who are a few steps ahead of her.She also discusses how she has teamed up with someone who offers complimentary services to create packages that are there to serve their clients that really tick all the boxes when it comes to SEO in their business, along with her biggest learning since starting her business.Renee is our guest expert inside The Modern Marketing Collective for the month of April and she's going to be sharing her expertise when it comes to SEO and the growing world of AI. Renee will share how we can really tangibly execute on this in our business. To access this SEO & AI Masterclass, join The Modern Marketing Collective (https://emilyosmond.com/collective) today.Timestamps:03:23: What is SEO Copywriting and its Benefits07:06: Evolution of the Business09:29: Marketing Strategies and Networking14:45: Balancing Work and Life16:29: Surprising and Challenging Aspects of Business27:02: Current Focus and Future PlansCONNECT WITH RENEEWebsite (https://www.makewordswork.com.au/)  | 

Have you been thinking about creating and launching your first online course?   There can be a lot to get your head around from the sales pages, the checkout pages, emailing your list, promoting on social media, the course creation, picking a name and price and the launch strategy itself. But if you're like many of the course creators I work with, there can also feel like there's a huge pressure to have a 'big' launch and enrol the most number of students possible.. or else it's a 'fail'. In this episode, I'm explaining why the purpose of your first course launch isn’t about the money it makes. Instead: it is to create the course content with the input of your first intake of students.When you do this, you ensure your course gets results and happy students and testimonials to propel future sales of your course.Click play to find out how this approach will grow your future course sales more than anything else.Timestamps:00:00: Introduction and Latest Podcast Review01:14: The Purpose of the First Course Launch04:58: Focusing on Student Success (and why this will grow your future course sales)08:56: Introducing '30 Day Course Launch'.Join the waitlist for 30 Day Course Launch at www.emilyosmond.com/launch-course (http://www.emilyosmond.com/launch-course) CONNECT WITH EMILYWebsite (https://emilyosmond.com/) | Instagram (https://www.instagram.com/emilyosmond/) | Facebook (https://www.facebook.com/emilyclareosmond) |

In this episode, I’m speaking with Kate Toon: an award-winning business mentor and digital marketing coach. She’s a down to earth human on a mission to demystify the realities of running a...

On this week’s episode, I’m joined by Leah Selfe, who you may know as the Productivity Queen. Leah works with women who are passionate about impacting others through their teachings and knowledge.She’s the go to Automation Strategist for fine tuning processes, creating business systems that work and automating workflows for easier business operations. Or, in short, she’s the woman who helps others to be more productive in their business, kick goals and get the work done.After 15 years in the corporate world Leah was made redundant like many others due to Covid-19. Leah knew that this was her chance to take matters into her own hands and decided to start her own business.In this episode, Leah shares what productivity is - and isn’t; the traps so many of us can fall into in the quest to get more done in less time; and her personal productivity go-tos.You’ll find Leah online at theproductivityqueen.com.au (theproductivityqueen.com.au)CONNECT WITH EMILYWebsite (https://emilyosmond.com/) | Instagram (https://www.instagram.com/emilyosmond/) | Facebook (https://www.facebook.com/emilyclareosmond) | LinkedIn (https://www.linkedin.com/in/emily-osmond-31741b40/)Free marketing training, templates and resources at emilyosmond.com/free (https://emilyosmond.com/free)Join The Modern Marketing Collective at emilyosmond.com/collective (https://emilyosmond.com/collective)CONNECT WITH LEAH SELFEWebsite (https://www.mimjenkinson.com/) | Instagram (https://www.instagram.com/paperplannerclub) | Facebook (https://www.facebook.com/paperplannerclub)

In the rapidly evolving landscape of online marketing, exactly where should we be focussing for the year ahead? And what really matters for us as micro business owners among the many trends, platforms and opinions?Find out in this episode!CONNECT WITH EMILYWebsite (https://emilyosmond.com/)  |  Instagram (https://www.instagram.com/emilyosmond/)  |  Facebook (https://www.facebook.com/emilyclareosmond)  | LinkedIn (https://www.linkedin.com/in/emily-osmond-31741b40/)Free marketing training, templates and resources at emilyosmond.com/free (https://emilyosmond.com/free)Join The Modern Marketing Collective at emilyosmond.com/collective (https://emilyosmond.com/collective)