4 episodes

Conversations with industry experts on all things marketing ops, analytics, and attribution.

The Factors Podcast Factors.AI

    • Business
    • 5.0 • 1 Rating

Conversations with industry experts on all things marketing ops, analytics, and attribution.

    5. How to Set-up Your Account Intelligence Layer (with Monish Munshi!)

    5. How to Set-up Your Account Intelligence Layer (with Monish Munshi!)

    Hello and welcome to the 5th episode of The Factors Podcast! Join us as we discuss how to go about setting up an account intelligence layer to power your marketing organisation. We cover the importance, tools, signals and everything else you need to know to get started! 

    • 38 min
    3. All Things ABM! (with Monish Munshi)

    3. All Things ABM! (with Monish Munshi)

    In Episode 3 of The Factors Podcast, we’re joined once again by Monish Munshi — back to discuss all things ABM! We chew over the philosophy, history, and practice of  B2B ABM.

    • 42 min
    2. Translating (and Operationalizing) your Marketing Strategy (with Monish Munshi!)

    2. Translating (and Operationalizing) your Marketing Strategy (with Monish Munshi!)

    Join us (Praveen Das, Co-Founder Factors.ai and Monish Munshi, Sr. Director of GMS, Freshworks) as we discuss business objectives, marketing strategies, campaigns, offers, tactics, and more! A real gold-mine of content for up and coming start-ups looking to up their marketing game.

    • 42 min
    1. What Makes A Great MarOps Team (with Monish Munshi!)

    1. What Makes A Great MarOps Team (with Monish Munshi!)

    Hello and welcome to the first episode of The Factors Podcast! Join us as we discuss the evolution of marketing operations and the constitution of a high-functioning marops team with Monish Munshi — Senior Director of Global Marketing Strategy & Operations at Freshworks.

    • 52 min

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