The Floral Hustle Jeni Becht

Welcome to The Floral Hustle, the go-to podcast for florists and creative entrepreneurs! In today’s episode, we delve into a live coaching session with Whitley, a budding floral designer from Mississippi. Join us as Jeni, our host, helps Whitley navigate the complexities of starting and scaling a floral design business. Whether you're a seasoned florist or just starting out, this episode is packed with actionable insights!
Episode Highlights:
Starting Out - Whitley shares her journey from testing the waters at bridal expos to launching her business, Petal and Plume, focusing on faux and dried floral arrangements and stationery design.Challenges Faced - From balancing motherhood and a full-time job to stepping into the entrepreneurial world, Whitley discusses the hurdles of a new business.Live Coaching - Jeni dives into strategies for differentiating a business in a competitive market, focusing on high-quality silk flowers and unique rental offerings.Marketing Insights - Tips on how to stand out through marketing, creating high-quality product offerings, and pricing strategies that reflect the lasting value of faux florals.Future Plans - Whitley explores her aspirations to include fresh florals and expand her services to weddings, highlighting an upcoming project with a unique “deep sea odyssey” theme.Timestamps:
01:37 Meet Whitley: A New Floral Business on the Rise02:55 Diving into the Floral Business: Challenges and Aspirations05:13 Whitley's First Official Wedding Gig14:08 The Art of Pricing: Faux vs. Real Flowers18:18 Streamlining Business Operations: Quotes and Contracts24:33 Navigating the Legal Landscape: LLCs and S Corps26:07 Enhancing Client Interaction: From Inquiry to Contract27:59 Exploring Communication Platforms for Client Meetings28:21 Crafting Quotes and Negotiating Prices29:29 Rethinking Rental Package Pricing31:03 Customizing Rental Packages: Semi-Custom vs. Full Custom32:01 Incorporating Fees into Pricing Strategy35:11 Marketing Strategies: Bridal Expos and Email Blasts39:00 Networking with Wedding Professionals and Venues46:12 Creative Approaches to Floral Arrangements and Business Expansion
Key Takeaways:
Importance of networking and visibility through bridal expos and collaborations.Strategic pricing and product quality as differentiators in a niche market.Leveraging personal stories and business challenges in marketing to connect with audiences.Whitley is the creative mind behind Petal and Plume, a floral design business specializing in faux and dried flowers based in Mississippi. With a background in graphic design and a passion for florals, she brings a unique blend of creativity and business acumen to the wedding industry. http://www.thepetalandplume.com Or follow at @‌petal.plume
Don’t forget to follow us on @‌thefloralhustle and visit our website at thefloralhustle.com for more resources and episode updates. If you enjoyed this episode, please leave us a review on Apple Podcasts!
Thank you for tuning into The Floral Hustle. Join us next week for another insightful episode designed to help you bloom in the business of flowers! Want to be featured on a Biz Breakthrough Coaching Episode?
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Welcome to "The Floral Hustle," where we explore innovative strategies to enhance your floral business. In today’s episode, host Jeni shares her secret to boosting efficiency through a simple yet powerful approach: batching. Whether you’re crafting arrangements, managing social media, or scheduling client meetings, discover how this technique can transform your workflow and increase profitability.
Timestamps:00:01:01 - Introduction to Batching and Its Benefits00:02:08 - Practical Examples of Batching in Floristry00:03:02 - Applying Batching Beyond Creative Work00:04:07 - Economic Benefits of Batching for Your Business00:05:14 - Thematic Days and Content Batching Strategies00:06:26 - Implementing Batching in Social Media Planning00:07:08 - Inspiration from Jenna Kutcher’s Content Pillars Approach00:08:39 - The Impact of Targeted, Consistent Content00:09:12 - The Importance of Planning in Business Success00:10:32 - Examples of Daily Themes and Batch Planning00:11:12 - Closing Thoughts on Batching and Efficiency
Key Takeaways:
What is Batching: Batching is focusing on one type of task at a time to reduce the cognitive load and improve focus and productivity.Application in Floristry: From preparing bulk floral arrangements to managing business operations like email marketing or bookkeeping.Economic Impact: Streamlining tasks through batching can significantly reduce time and costs, enhancing business profitability.Content Strategy: Utilizing thematic days and content pillars to create a cohesive social media strategy.Episode Quotes: “Efficiency equals dollars in so many ways. When you batch your work, you're not just saving time; you're enhancing your entire operation’s effectiveness.” - Jeni
Ready to harness the power of batching in your floral business? Start by identifying areas you can batch tasks to save time and improve output. Share your batching success stories with us via social media or email, and join our community of efficient florists!
#FloralHustle #FloristTips #ProductivityHacks #FloralDesign #BusinessEfficiency

Introduction: Welcome to another exciting episode of the Floral Hustle Podcast, where we dive deep into the blooming world of floristry. Today, your host Jeni is joined by the vibrant and talented Tyler Keno of TK Floral Designs, based in the picturesque Hudson Valley, New York
What You'll Learn:
What defines a "luxury wedding" in the floral industry.Tips for new florists on transitioning to luxury wedding design.Tyler's journey from small beginnings to owning a thriving floral design business.The importance of mentorship and education in scaling a floral business.How to handle business growth, from rebranding to pricing strategies.Episode Highlights:
[00:00:32] - Jeni introduces Tyler Keno, sharing his contagious energy and passion for floral designs.
[00:00:46] - Tyler discusses the location of his business and his main focus on luxury weddings, and how they cater to both large-scale and smaller, intimate weddings.
[00:01:41] - The definition of a luxury wedding is explored, emphasizing immersive experiences and detailed floral arrangements.
[00:02:28] - Discussion on the evolving perceptions of luxury and premium weddings and their impact on the floral market.
[00:03:32] - Tyler highlights the role of social media platforms like Pinterest in setting high expectations for floral arrangements.
[00:06:19] - The importance of experience and learning in the floral industry, with Tyler sharing his personal growth story.
[00:07:41] - An insight into Jeni’s upcoming sustainable floral workshop, illustrating the importance of educational opportunities in the floral industry.
[00:09:40] - Tyler and Jeni discuss the business side of floristry, emphasizing the importance of understanding business operations to succeed.
[00:15:43] - Tyler reminisces about the initial name of his business and the lessons learned from past partnerships.
[00:18:13] - The significance of having a supportive partner in both life and business to help maintain balance and focus.
[00:22:46] - How technological tools and software can streamline business processes and allow florists to focus on their craft.
[00:34:31] - The future focus of Tyler's business, highlighting his passion for weddings and the expansion of his educational offerings.

Resources Mentioned:
https://tkfloraldesigns.com/#/Upcoming Floral Workshops and Events https://bbe371.myshopify.com/products/tk-floral-designs-luxury-floral-designs-one-on-onesSocial Media- https://www.instagram.com/tkfloraldesignshv/If you're inspired by Tyler's journey and want to learn more about luxury floral designs, follow TK Floral Designs on Instagram and check out their upcoming workshops. Don’t forget to subscribe to the Floral Hustle Podcast for more insightful conversations with industry experts!

Episode Summary:In this minisode, Jeni dives into the topic of freelancing for florists during the bustling wedding season. Whether you're considering freelancing to fill up your schedule or seeking freelancers to boost your team, this episode offers practical advice and tips drawn from real-life experiences and discussions within the florist community.
Timestamps:
[00:00:01] Introduction to the episode[00:00:56] Exploring the pros and cons of freelancing[00:01:57] Importance of the studio environment and aesthetics[00:02:26] How to identify and connect with potential freelance opportunities[00:03:12] Effective communication strategies for reaching out[00:04:14] Preparing a standout floristry portfolio[00:05:01] Administrative essentials: contracts and tax forms[00:06:11] Discussing fair compensation and expectations[00:07:47] Tailoring tasks to strengths in the floral studio[00:08:21] Fostering a supportive and enriching work environment[00:09:36] Managing creative credits and online representation[00:10:35] Setting clear expectations and communication
Key Points Discussed:
Freelancing Opportunities: Understanding the landscape and benefits of freelancing during wedding season.Finding Freelancers: Tips on sourcing and vetting potential freelancers through social media and professional networks.Studio Dynamics: The impact of a positive and inspiring studio environment on creativity and productivity.Professional Development: Leveraging freelancing for skill enhancement and networking.Portfolio Development: Guidance on creating an impactful portfolio to attract premium engagements.Compensation Negotiation: How to approach discussions about pay in a way that respects both parties' values.Legal and Practical Tips: Essential paperwork and logistical details for integrating freelancers smoothly.
Jeni encourages all listening florists to embrace the opportunities and challenges of freelancing. By fostering clear communication and setting proper expectations, freelancers and studio owners alike can enjoy a mutually beneficial and growth-oriented relationship.
Call to Action:Subscribe to the Floral Hustle podcast for more insights on thriving in the floristry business, and share this episode with fellow florists who might benefit from these freelancing tips!

Welcome to another episode of the Floral Hustle podcast, where we dive deep into the world of floral entrepreneurship. This week, your host Jen shares invaluable insights on boosting your floral business's profits amidst a slower year for bookings. Whether you're a budding florist or an experienced flower arranger looking to elevate your business, this episode is packed with actionable strategies to help you thrive.
Key Takeaways:
Optimizing Client Experience: Discover how to outshine your competition by enhancing client interactions and services. Learn the importance of tracking your client conversion process and how it can significantly increase your booking rates.Elevating Your Wedding Floral Game: Jen discusses strategies for increasing your average wedding order value. From targeting higher-end weddings to upgrading your floral offerings, find out how to attract clients willing to spend more on their big day.Reducing Costs Smartly: Uncover ways to lower your operational expenses without compromising on quality. By buying smarter and analyzing your expenses closely, Jen illustrates how profitability can be improved through cost management.Securing Recurring Revenue: Learn about the potential of recurring revenue streams like monthly flower subscriptions and partnerships with local businesses. Jen shares personal anecdotes and tips on how to tap into these consistent income sources.Diversifying Your Revenue: Explore innovative ideas for adding new revenue streams to your business, from funeral home collaborations to seasonal decorations and workshops.Special Highlight:
Floral Installations Workshop: Jen announces an upcoming workshop in Minneapolis, Minnesota, focusing on floral installations. It's a fantastic opportunity for florists to gain hands-on experience, learn about pricing and mechanics, and even participate in a mini brand shoot. Head to thefloralhustle.com/installation for more details.For Newer Florists: This episode is a goldmine for those new to the floral industry or looking to grow their business. Jen's advice on improving client experience, financial management, and creative revenue generation is particularly beneficial.
Additional Resources:
Instagram: Follow Jen on Instagram for more tips, workshop information, and a peek into past events.Contact Information: Have questions? Reach out to Jen via Instagram DMs for personalized advice and more information on the floral installations workshop.Thank you for tuning into the Floral Hustle podcast. Implement these strategies to not only navigate through slower seasons but also to significantly boost your profit margins. Here's to a flourishing floral business!

Episode Summary:In this week's Floral Hustle podcast, Jen shares invaluable insights on a common challenge for florists: being ghosted by clients. Drawing from her extensive experience in sales, including the automotive industry, Jen reveals one straightforward strategy to drastically reduce the chances of client ghosting. This episode dives deep into understanding client expectations around pricing and how transparency can transform your client interactions.
What You'll Learn:
The Importance of Pricing Transparency: Discover why being upfront about pricing can significantly reduce client ghosting. Jen explains the misconceptions and fears around discussing budgets and how to overcome them.Starting At Pricing: Learn how to implement a "starting at" pricing strategy in your floral business to set clear expectations with clients from the get-go.Educating Your Clients: Tips on how to guide potential clients through your pricing and services, helping them understand what they can expect within their budget.Communication Strategies: Effective ways to communicate pricing and services to prevent misunderstandings and build trust with your clients.Florist Foundations Course: Jen introduces her new course, "Florist Foundations," designed to help florists master pricing discussions, create informative brochures, and attract their ideal clients.Featured Sections:
Avoiding Client Ghosting: Jeni discusses common reasons why clients might ghost florists and shares strategies to prevent it.Transparency in Pricing: The significance of being clear about costs and how it benefits both the florist and the client.Client Education and Consultation: Techniques for educating clients on pricing and services during consultations.A La Carte Flowers Program: Jeni talks about her approach to providing clear, upfront pricing and how it's integrated into her business model.Florist Foundations Course: An overview of Jeni's course that covers everything from pricing discussions to client communication strategies.00:00 Varied flower pricing requires thorough budget inquiry.
04:55 Brochure educates clients on transparent pricing.
08:02 Planner seeks quote, client's budget falls short.
12:46 12-week program to improve business efficiency.
13:43 Comprehensive course with great investment value. Check it!
Listen to This Episode If: You're a florist facing challenges with client communication, particularly around pricing and services, or if you're looking for strategies to enhance client satisfaction and reduce ghosting.
Subscribe: Don't forget to subscribe to the Floral Hustle podcast on your favorite platform for more insights into growing and managing your florist business.
Contact Us: Have a question or topic you'd like us to cover in a future episode? Email us at jeni@thefloralhustle.com or send us a message on our social media channels @‌thefloralhustle.