3 min

The Foundation of CAC Part 2 SaaS Metrics School

    • Management

In episode #194, I address the foundation of CAC in this four-part series. Today, let’s talk data sources. Where do we source CAC data?

- SaaS P&L

- Bookings data or your MRR schedule

Foundation of CAC blog post.

In episode #194, I address the foundation of CAC in this four-part series. Today, let’s talk data sources. Where do we source CAC data?

- SaaS P&L

- Bookings data or your MRR schedule

Foundation of CAC blog post.

3 min