18 episodes

The best kept content marketing secrets exposed, by the experts. Listen to industry leaders reveal their secrets - on how they build brands using content.

The Future of Branded Content Marketing & PR Atharva Marcom

    • Business
    • 5.0 • 3 Ratings

The best kept content marketing secrets exposed, by the experts. Listen to industry leaders reveal their secrets - on how they build brands using content.

    Ep 19: How to create The PERFECT Press Release

    Ep 19: How to create The PERFECT Press Release

    A good press release should take a factual tone and be short and concise, giving the journalist the essence of the story. They will get in touch if they want more information. If you get the news content right and write to the publication's style, you give yourself a good chance of getting your story across.

    Here is how to do it. By Karnvir Mundrey, Atharva Marcom Public Relations

    • 12 min
    Ep 18: How To Be Insightful: Unlocking the Superpower that Drives Innovation | Sam Knowles

    Ep 18: How To Be Insightful: Unlocking the Superpower that Drives Innovation | Sam Knowles

    A book in 14 minutes! Fast! How To Be Insightful: Unlocking the Superpower that Drives Innovation is a book by Sam Knowles. How to be a more insightful person is what many would like to know.

    Available on Amazon, Click here: https://amzn.to/34Cgw0v

    Other great books recommended :
    Thinking, Fast and Slow By Daniel Kahneman
    On Amazon: https://amzn.to/30KuDzR

    The Art of Thought By Graham Wallas
    On Amazon: https://amzn.to/2GOokEh

    The Eureka Factor By John Kounios and Mark Beeman
    On Amazon: https://amzn.to/34BKfXs

    Elastic: Flexible Thinking in a Constantly Changing World By Leonard Mlodinow
    On Amazon: https://amzn.to/3d7C9K0

    How do we advance? As individuals, families, and businesses? As societies, nations, and a species? In a world where it’s said there is nothing new under the sun, we humans are remarkably resourceful at creating new things. The key to innovation is understanding, but not just by using facts, data, and casual observations. Progress demands the profound and useful understanding of a person or a thing, a situation or an issue. And profound and useful understanding that truly effects change is that most elusive of phenomena: insight.


    How To Be Insightful provides a novel and deeply practical framework that anyone can use to generate more powerful and impactful insights from the increasing volumes of data we all face every day, whatever we do. The framework – the STEP Prism of Insight – has been developed through decades of both practice and training, and the book includes many exercises designed to help strengthen and develop readers’ insight muscles. The book explains the history, psychology, and neuroscience of insight and includes snapshots of insight from international experts in many different fields – psychology and neuroscience, music and acting, forensic science, and market research.

    https://howtobeinsightful.com/


    Reviews


    "Many books which claim to be about generating insight are really about managing evidence. This book puts the individual in insight and helps the reader understand how insight can be personally created."


    Jane Frost, CBE, Chief Executive Officer, The Market Research Society


    "Insight is the lifeblood of great marketing. But the really disruptive insights that springboard into great creative and commercial success can be frustratingly elusive. Sam has plotted a path to help us all to uncover those big insights that will power breakthrough thinking."


    Mark Evans, Managing Director, Marketing & Digital, Direct Line Group


    "In the insights business, data or casual observations often masquerade as insights. But genuine, data-driven insights that help shape decisions about the future are much rarer. The model at the heart of Sam's book will help reverse this imbalance in insightful thinking."


    Matt Painter, Managing Director, Corporate Reputation, Ipsos MORI


    "When an idea is rooted in true insights, it will always be more effective and deliver a better result. Sam Knowles' framework and model for generating these kind of insights more reliably is something I would urge people to take a look at, whatever kind creative or communications challenge you may be faced with."


    Andy Porteous, Chief Strategy Officer, Mavens of London


    "Sam is that all too rare creature – a numbers guy who communicates in plain English. As well as a storyteller, he is a compelling writer and his latest book will not only be of immense practical use for those looking to enhance the quality and frequency of insights. It's also quite fascinating."


    Karsten Shaw, Director of Analytics, Populus


    "Combining his experience in academic research and brand marketing, Dr Sam Knowles believes everyone has the power to be insightful. How To Be Insightful inspires readers to unlock their curiosity and unleash their insight potential, to reap the benefits of the data-led age."


    Annalise Coady, Presid

    • 15 min
    Episode 17: How to create your brand message! Karnvir Mundrey, Atharva Marcom speaks to Jeffrey Pease, Message Mechanics.

    Episode 17: How to create your brand message! Karnvir Mundrey, Atharva Marcom speaks to Jeffrey Pease, Message Mechanics.

    The right brand message can help you grow, attract the right employees and raise funding. But few know how to do it right.

    Jeffrey Pease has been working with start-ups and Fortune 100 companies to create the right brand message and turn them into a success!

    Hear this till the end to a step by step tutorial on how to create the right brand message, that gets results!

    The podcast is in partnership with the BCMA - The Branded Content Marketing Association. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info

    CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or at atharvamarcom@gmail.com.

    • 23 min
    Episode 16: Corona, Cryptocurrency and the future of Brands

    Episode 16: Corona, Cryptocurrency and the future of Brands

    Bitcoin’s hashrate hit an all time high in 2019 and prices climbed as high as $13,000, many crypto enthusiasts thought the world was finally noticing it and believed that the market was back on track from the slump of 2018. With the halvening shifting closer, many expected 2020 to be the year that Bitcoin would moon again.

    Then the Coronavirus pandemic happened and disrupted modern society, affecting everybody’s lives. Its shocking effects travelled across borders to the four corners of the earth. Crowded squares are now empty, businesses are shutting down operations everywhere, and the stock markets have lost a ton of dollars.

    Bitcoin itself shed +$2,000 in 24 hours during the second week of March. By the start of the third week, the weekly loss was as huge as 40%. Alerts from Blockfolio were frequent and heartbreaking.

    Posts on Bitcoin forums and social media were filled with panic. The by-products of this pandemic are fear and uncertainty. And if you’re a crypto holder, add doubt to the mixture. These 3 emotions, rightly induced by the Coronavirus pandemic- everyone in their right senses is concerned about the virus, forced a heavy selling-off of Bitcoin.

    So, prices fell quickly and hard. Big exchanges like Bitmex and Binance suffered downtimes, run aground by the huge number of sell orders. It was chaos.

    What does the future hold?

    Contrary to current market sentiments and perceptions, the future of Bitcoin is bright.

    To combat the pandemic, the United States, the United Kingdom and other governments are blatantly printing money out of thin air. It’s not an ideal solution but it’s what they best know how to do. Their aim is to mitigate the virus’s catatonic effects on the stock market. But this action has far-reaching consequences.

    An influx of cash into any economy will definitely weaken its currency and cause inflation because more money is chasing after limited goods and services. Everything will be more expensive and your money in the bank will lose a fraction of its value.

    Before the pandemic, the world’s economy was already fragile and you can guess that the current situation can plunge it into an ominous depression worse than that of 2008. It’s unsure if governments will be able to successfully deal with this resulting fallout. This pandemic could be the straw that will break the camel’s back.

    In this time of financial crisis, Bitcoin will likely be a succor. Its value is determined by its users, has a deflationary nature, and it is not controlled by a single entity. It is also backed by mathematics and is unhackable.

    With Bitcoin’s limited coin distribution and the halving drawing closer, there’s no doubt it will be more scarce as more people flock to it because fiat is worth less.

    So what is the future of brands and bitcoins in the era of Cryptocurrency?

    I talked to Anna Tutova, the CEO of Coinstelegram to find out.

    The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info

    CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.

    • 23 min
    Episode 15 : Managing your brand communications during the Corona Crisis. Karnvir Mundrey speaks to Nina Nørgaard Jacobsen

    Episode 15 : Managing your brand communications during the Corona Crisis. Karnvir Mundrey speaks to Nina Nørgaard Jacobsen

    Its unusual times, and never in recent history have we seen the complete long term shut down of the global economy – as well as fear about the future.

    In such a situation it is the job of us – the communicators – to stand up and take a greater role in using the tools that we have to better explain and communicate to the world.

    However – there will be a paradigm shift in the methods and process during such a time. The next couple of episodes I converse with industry leaders about their strategies for these uncertain times.

    In this episode I speak to Nina Nørgaard Jacobsen, CEO & founder of Biites.com - the brand film distribution platform.

    biites is a premium platform dedicated to branded content film and series as well as AFP (advertiser funded programs), free for all to watch and enjoy. Their aim is to push the limits of branded and sponsored partnerships, showcasing how new constellations and creative thinking can cater to viewers’ interests while serving a commercial benefit.

    I began by asking Nina on her reaction to the situation and how her organisation was reacting to it.

    The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info

    CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.

    • 28 min
    Episode 14: Understand the specialized field of political public relations. With Andy Sawford, Managing Partner, Connect Communications

    Episode 14: Understand the specialized field of political public relations. With Andy Sawford, Managing Partner, Connect Communications

    Connect Communications is a specialised PR agency in political communications. Learn the art here!

    Andy is Managing Partner and co-owner of Connect, a leading UK public affairs and public relations agency headquartered in London. Andy provides strategic advice and senior counsel to Connect clients on media and political strategy, issues management and crisis communications. Andy has specialist knowledge and strong networks in local government.

    Andy draws on his experiences as a former Member of Parliament, representing Corby and serving as a Shadow Minister, member of a Select Committee and various Bill Committees. Prior to this, Andy was Chief Executive of the LGIU, an award winning thinktank and membership body for UK local government. Andy’s other past roles include: Vice President of the Local Government Association, trustee of the Centre for Public Scrutiny and Board Chair of Local Energy Ltd, a social enterprise business. Andy has also served as a councillor and local authority Cabinet Member.

    Andy is currently a member of the board of the Public Relations Consultants Association and is a school governor of the Kettering Buccleuch Academy. He features in the PR Week Powerbook of leading figures in public relations. He tweets at @andy_sawford

    The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info

    CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.

    • 16 min

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