The Future of Branded Content Marketing & PR Atharva Marcom

A book in 14 minutes! Fast! How To Be Insightful: Unlocking the Superpower that Drives Innovation is a book by Sam Knowles. How to be a more insightful person is what many would like to know.

Available on Amazon, Click here: https://amzn.to/34Cgw0v

Other great books recommended :
Thinking, Fast and Slow By Daniel Kahneman
On Amazon: https://amzn.to/30KuDzR

The Art of Thought By Graham Wallas
On Amazon: https://amzn.to/2GOokEh

The Eureka Factor By John Kounios and Mark Beeman
On Amazon: https://amzn.to/34BKfXs

Elastic: Flexible Thinking in a Constantly Changing World By Leonard Mlodinow
On Amazon: https://amzn.to/3d7C9K0

How do we advance? As individuals, families, and businesses? As societies, nations, and a species? In a world where it’s said there is nothing new under the sun, we humans are remarkably resourceful at creating new things. The key to innovation is understanding, but not just by using facts, data, and casual observations. Progress demands the profound and useful understanding of a person or a thing, a situation or an issue. And profound and useful understanding that truly effects change is that most elusive of phenomena: insight.


How To Be Insightful provides a novel and deeply practical framework that anyone can use to generate more powerful and impactful insights from the increasing volumes of data we all face every day, whatever we do. The framework – the STEP Prism of Insight – has been developed through decades of both practice and training, and the book includes many exercises designed to help strengthen and develop readers’ insight muscles. The book explains the history, psychology, and neuroscience of insight and includes snapshots of insight from international experts in many different fields – psychology and neuroscience, music and acting, forensic science, and market research.

https://howtobeinsightful.com/


Reviews


"Many books which claim to be about generating insight are really about managing evidence. This book puts the individual in insight and helps the reader understand how insight can be personally created."


Jane Frost, CBE, Chief Executive Officer, The Market Research Society


"Insight is the lifeblood of great marketing. But the really disruptive insights that springboard into great creative and commercial success can be frustratingly elusive. Sam has plotted a path to help us all to uncover those big insights that will power breakthrough thinking."


Mark Evans, Managing Director, Marketing & Digital, Direct Line Group


"In the insights business, data or casual observations often masquerade as insights. But genuine, data-driven insights that help shape decisions about the future are much rarer. The model at the heart of Sam's book will help reverse this imbalance in insightful thinking."


Matt Painter, Managing Director, Corporate Reputation, Ipsos MORI


"When an idea is rooted in true insights, it will always be more effective and deliver a better result. Sam Knowles' framework and model for generating these kind of insights more reliably is something I would urge people to take a look at, whatever kind creative or communications challenge you may be faced with."


Andy Porteous, Chief Strategy Officer, Mavens of London


"Sam is that all too rare creature – a numbers guy who communicates in plain English. As well as a storyteller, he is a compelling writer and his latest book will not only be of immense practical use for those looking to enhance the quality and frequency of insights. It's also quite fascinating."


Karsten Shaw, Director of Analytics, Populus


"Combining his experience in academic research and brand marketing, Dr Sam Knowles believes everyone has the power to be insightful. How To Be Insightful inspires readers to unlock their curiosity and unleash their insight potential, to reap the benefits of the data-led age."


Annalise Coady, President, EMEA, W2O Group


"Insight is one o(continued)

The right brand message can help you grow, attract the right employees and raise funding. But few know how to do it right.

Jeffrey Pease has been working with start-ups and Fortune 100 companies to create the right brand message and turn them into a success!

Hear this till the end to a step by step tutorial on how to create the right brand message, that gets results!

The podcast is in partnership with the BCMA - The Branded Content Marketing Association. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info

CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or at atharvamarcom@gmail.com.

Its unusual times, and never in recent history have we seen the complete long term shut down of the global economy – as well as fear about the future.

In such a situation it is the job of us – the communicators – to stand up and take a greater role in using the tools that we have to better explain and communicate to the world.

However – there will be a paradigm shift in the methods and process during such a time. The next couple of episodes I converse with industry leaders about their strategies for these uncertain times.

In this episode I speak to Nina Nørgaard Jacobsen, CEO & founder of Biites.com - the brand film distribution platform.

biites is a premium platform dedicated to branded content film and series as well as AFP (advertiser funded programs), free for all to watch and enjoy. Their aim is to push the limits of branded and sponsored partnerships, showcasing how new constellations and creative thinking can cater to viewers’ interests while serving a commercial benefit.

I began by asking Nina on her reaction to the situation and how her organisation was reacting to it.

The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info

CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.

Connect Communications is a specialised PR agency in political communications. Learn the art here!

Andy is Managing Partner and co-owner of Connect, a leading UK public affairs and public relations agency headquartered in London. Andy provides strategic advice and senior counsel to Connect clients on media and political strategy, issues management and crisis communications. Andy has specialist knowledge and strong networks in local government.

Andy draws on his experiences as a former Member of Parliament, representing Corby and serving as a Shadow Minister, member of a Select Committee and various Bill Committees. Prior to this, Andy was Chief Executive of the LGIU, an award winning thinktank and membership body for UK local government. Andy’s other past roles include: Vice President of the Local Government Association, trustee of the Centre for Public Scrutiny and Board Chair of Local Energy Ltd, a social enterprise business. Andy has also served as a councillor and local authority Cabinet Member.

Andy is currently a member of the board of the Public Relations Consultants Association and is a school governor of the Kettering Buccleuch Academy. He features in the PR Week Powerbook of leading figures in public relations. He tweets at @andy_sawford

The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info

CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.

The secrets of creating great content with storytelling! Revealed in this episode!

The Content Marketing Institute, an online resource for information on all things content marketing related, defines content marketing thusly:

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

The key word here is “valuable.” It’s what changes this definition from one that could describe almost any form of advertising or marketing. You can tell if a piece of content is the sort that could be part of a content marketing campaign if people seek it out, if people want to consume it, rather than avoiding it.

Stefano Marrone, has been pioneering the art of great content marketing. Hear his secrets and learn in this indepth episode.

The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info

CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.

The building and the construction industry is one of the key sectors for any economy. Yet it is also the most distrusted.

From New York to London to New Delhi, every new construction project is looked at with suspicion. Because as a population we are generally negative towards change.

The average person still doesn’t understand, necessarily, what a huge impact, not just architecture, but the whole built environment has on their lives.

The average person still doesn’t understand, necessarily, what a huge impact, not just architecture, but the whole built environment has on their lives.

That was some of the conversation that I had with Leanne, the Managing Director and founder at ING Media.

The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info

CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.