273 episodes

How can you become a game changer?
Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue.
In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer.
We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.
What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.
Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.
For more information, visit https://www.crisp.co/podcast/

The Game Changing Attorney Podcast with Michael Mogill Michael Mogill

    • Business

How can you become a game changer?
Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue.
In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer.
We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.
What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.
Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.
For more information, visit https://www.crisp.co/podcast/

    272. Eric Chaffin — Doing Good by Doing Right [Encore Edition]

    272. Eric Chaffin — Doing Good by Doing Right [Encore Edition]

    The real game changers aren’t just the ones who talk a good game — they’re the ones who take decisive action and make a tangible impact in their communities and with their clients.

    If your team isn’t genuinely committed to doing the right thing every single time…

    you’re on a fast track to mediocrity and missed opportunities.

    Eric Chaffin, Co-Founder and Managing Partner of Chaffin Luhana, knows this all too well. 

    His firm has achieved over $1B in verdicts and settlements because they live and breathe their motto, “Doing Good By Doing Right.” 

    In this episode of The Game Changing Attorney Podcast, Eric and Michael Mogill sit down to discuss:

    The origin and power of the firm’s guiding principle

    The critical need for a team that fully embraces and believes in your firm’s vision

    Why empathy is the secret weapon that separates great trial attorneys from the merely good ones



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    Show Notes:

    02:35 – Eric Chaffin's Early Life and Influences
    03:16 – Overcoming Trauma and Finding Purpose
    04:46 – Educational Journey and Early Career
    05:12 – Lessons from Running a Pizza Shop
    06:21 – Law School and Early Legal Career
    08:10 – Corporate Defense to Federal Prosecutor
    11:58 – Starting a Law Firm with Aligned Values
    16:53 – A Call for Compassion
    17:45 – The Lure of Mass Torts
    19:33 – Client Experience Focus
    22:12 – Community Engagement
    24:05 – Endurance Sports Journey
    29:34 – Defining Success and Overcoming Challenges
    31:26 – Future of the Legal Profession
    33:13 – What Being a Game Changer Means to Eric Chaffin


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    Links & Resources

    West Virginia University

    Chaffin Luhana, LLP

    Crisp

    Najee Harris

    Black Lives Matter

    MeToo Movement


    The Magic of Thinking Big by David J. Schwartz


    Giftology by John Ruhlin

    Ironman Triathlon


    Peloton 


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    Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.


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    Past guests on The Game Changing Attorney Podcast include: David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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    If you enjoyed this episode, you may also like:


    #106 David Craig – How to Build a Legal Legacy


    #146 Rex Elliott – How to Transform Adversity Into Opportunities


    #189 AMMA – How to Preserve Culture While Scaling Your Law Firm

    • 36 min
    271. AMMA — Building a Bullet-Proof Brand

    271. AMMA — Building a Bullet-Proof Brand

    In this cutthroat legal market, relying on a single way to get new clients, such as referrals or pay-per-client advertising, won't cut it. 

    Firms that dominate their market have mastered the art of brand differentiation and community presence. 

    If you want your practice to become the obvious choice for clients in need, you have to have a robust marketing strategy that consistently puts your law firm’s name in front of your ideal clients.

    In Episode 271 of The Game Changing Attorney Podcast, Michael and Jessica Mogill delve into the essence of how you can build a bullet-proof brand. 

    If you're not actively setting your firm apart, you're not just blending in — you're fading into obscurity.

    Tune in to learn how to make your brand unforgettable.


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    Show Notes:

    02:52 – How to get your question answered on an episode of The Game Changing Attorney Podcast
    04:13 – How to create a brand identity that stands out from the competition
    07:12 – How to craft a unique value proposition to connect with your ideal clients
    10:15 – How to build a client-service-focused brand identity
    12:38 – How to create content that showcases your commitment to your clients and community
    14:30 – How to build a personal brand and establish yourself as a legal thought leader
    17:06 – Why you will never become an authority overnight

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    Links & Resources


    The Game Changing Attorney by Michael Mogill

    LinkedIn

    Taylor Swift

    Facebook

    Instagram

    TikTok

    YouTube

    Timothée Chalamet

    Timothée Chalamet’s YouTube Channel (@ModdedController360)

    Joe Fried

    David Craig


    After the Crash Podcast 


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    Listening to this episode but want to watch it? Check it out on Spotify. 

    Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.


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    Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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    If you enjoyed this episode, you may also like:

    #9 Joe Friend – How to Hyper-Specialize and Dominate Your Niche

    #39 Ryan Deiss – Truth over Tactics and Marketing Strategies that Actually Work

    #150 AMMA – The 3 Critical Components to Effective Legal Marketing

    • 24 min
    270. Sean Claggett — Fewer Cases, More Success: How Focused Work Leads to Bigger Wins [Encore Edition]

    270. Sean Claggett — Fewer Cases, More Success: How Focused Work Leads to Bigger Wins [Encore Edition]

    What if you could consistently predict trial outcomes and secure life-changing verdicts for your clients? 

    Sean Claggett has cracked the code. 

    By focusing intensely on a few key cases and harnessing the power of big data and focus groups, he’s transformed the trial landscape, winning multiple eight-figure verdicts. 

    It’s a formula with a proven record of success — allowing them to win multiple eight-figure and life-changing cases for Sean’s clients.

    In this episode of The Game Changing Attorney Podcast, Sean and Michael Mogill discuss:

    The next-level methods to leverage big data for predictable trial verdicts and settlements

    The critical importance of leading by example to cultivate an elite trial team

    The meticulous preparation tactics that set the most successful trial attorneys apart


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    Show Notes:

    02:20 – Sean Claggett's Journey to Becoming a Lawyer
    05:53 – Growing Up and Moving to Vegas
    09:03 – The Vegas Community and Its Resilience
    11:17 – Leadership and Work Ethic in Law
    14:14 – The Making of a Great Trial Lawyer
    19:22 – The Role of Focus Groups in Trial Preparation
    23:35 – The Early Struggles and Entrepreneurial Ventures
    24:40 – Discovering the System for Success
    25:39 – The Turning Point: 2012 and Beyond
    28:39 – The Lowe's Case: A Game Changer
    29:24 – The Importance of Focus Groups
    33:49 – Predicting Verdicts with Data
    40:12 – The Emotional Toll of Trial Law
    43:32 – The Drive to Make a Difference

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    Links & Resources


    Rules of the Road by Rick Friedman

    David Ball on Damages: A Plaintiff’s Attorney’s Guide to Personal Injury and Wrongful Death Cases

    Reptile: The 2009 Manual of the Plaintiff’s Revolution

    Challenged Athletes Foundation

    Republic Services wrongful death trial


    Claggett & Sykes Law Firm 


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    Listening to this episode but want to watch it? Check it out on Spotify. 

    Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.


    ----

    Past guests on The Game Changing Attorney Podcast include: David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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    If you enjoyed this episode, you may also like:

    #209 Mark Lanier – Achieving Multi-Billion Dollar Verdicts

    #178 Brian Panish – The Making of Champion Trial Lawyers

    #135 John Morgan – The Greatest Threats to the Legal Industry

    • 51 min
    269. Jan Dils — Leading the Largest Female-Founded Law Firm in America [Encore Edition]

    269. Jan Dils — Leading the Largest Female-Founded Law Firm in America [Encore Edition]

    Imagine a world without women.

    It's impossible, right? 

    Women are the unsung superheroes in the office, at home, and everywhere in between. Whether it's late nights or early mornings, they relentlessly pursue the respect they deserve — and Jan Dils is leading that charge.

    As the owner of the largest female-founded law firm in America, Jan is committed to changing lives with an unwavering sense of responsibility and resilience.

    In this episode of The Game Changing Attorney Podcast, Michael and Jan delve into:

    Turning criticism into growth fuel


    Why work-life balance is a myth

    Scaling your impact to leave a lasting legacy




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    Show Notes:

    02:27 – Jan Dils’s origin story
    05:03 – How Jan got thrown into the deep end, trying cases the week she graduated from law school
    06:38 – What gravitated Jan towards Social Security & Disability law
    08:19 – The risks and investments required to run a volume practice
    09:19 – Jan’s establishment as a legal advertising trailblazer
    10:34 – Creating the legendary jingle: “She won’t take no for an answer”
    13:26 – Facing and overcoming sexism in the legal industry
    15:18 – Why the State Supreme Court tried to disbar Jan for marketing
    18:13 – How Jan Dils expanded her law firm outside of West Virginia
    19:00 – Jan’s 15-hour days and the work-life balance myth
    22:05 – Jan’s motivation to grow her law firm despite setbacks and sacrifices
    23:33 – Facing and overcoming the greatest setback of all: a breast cancer diagnosis
    24:49 – How to truly scale a law firm
    27:09 – The importance of culture at Jan Dils, Attorneys at Law
    29:14 – Jan’s advice to female law firm leaders
    31:07 – Jan’s approach to motherhood and definition of success
    33:24 – The Better Human Goal
    34:08 – What being a game changer means to Jan Dils


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    Links & Resources

    Jan Dils, Attorneys at Law

    Crisp

    West Virginia

    Jingle

    Charleston Gazette


    LSAT 


    ----
    Listening to this episode but want to watch it? Check it out on Spotify. 

    Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.


    ----
    Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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    If you enjoyed this episode, you may also like:

    #107 Randi McGinn: Trial Attorney and Senior Partner at McGinn, Montoya, Love & Curry

    #137 Camille Vasquez: Johnny Depp’s Attorney in the 2022 Defamation Trial against Amber Heard

    #102 Laura Wasser: Elite Celebrity Divorce Attorney and Partner at Wasser, Cooperman & Mandles

    • 37 min
    268. AMMA — Resilience in the Face of Uncertainty

    268. AMMA — Resilience in the Face of Uncertainty

    Feeling crushed by life's relentless unpredictability? Brace yourself as we expose the brutal challenges of navigating the unknown and unveil the game changing strategies that will forge unbreakable resilience in the face of chaos.

    In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill are tearing into:

    The razor-thin line between possessing all the information and taking decisive, proactive action


    The critical techniques to respond with cold, hard logic instead of succumbing to emotional turmoil in high-stakes scenarios

    How to dominate uncertainty with unwavering confidence and crystal-clear clarity 



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    Show Notes:

    01:52 – Michael Mogill’s shout-out to YOU
    03:20 – How to get your question answered on The Game Changing Attorney Podcast
    05:08 – Risks to consider and prioritize when making critical business decisions in uncertain times
    07:45 – Ray Dalio’s philosophies on the expected value equation and probability standpoints
    09:55 – Why indecisiveness is weakness
    12:11 – How to condition yourself to respond logically rather than reacting emotionally
    14:06 – How to focus on what you can control (and accept what you can’t)
    17:49 – Why life’s greatest gifts come from experiences of adversity
    19:23 – How Michael Mogill approaches uncertainty in his own business
    21:56 – How to prepare for a Black Swan event
    24:13 – Why investing in preparedness is better than investing in prevention

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    Links & Resources

    YouTube


    Principles by Ray Dalio


    Man’s Search for Meaning by Viktor Frankl


    The Miracle Morning by Hal Elrod

    Black Swan Events


    Charlie Munger 


    ----

    Listening to this episode but want to watch it? Check it out on Spotify. 

    Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.


    ----

    Past guests on The Game Changing Attorney Podcast include: David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

    ----

    If you enjoyed this episode, you may also like:

    #72 – Mark Manson: The Subtle Art of Not Giving a F*ck

    #168 – Ryan Holiday: The Obstacle Is the Way

    #183 – AMMA: How Great Leaders Make Decisions

    • 28 min
    267. Susan Fowler — Why Motivating People Doesn’t Work

    267. Susan Fowler — Why Motivating People Doesn’t Work

    Think you know how to motivate people? Think again.

    Susan Fowler, renowned leadership consultant, and the best-selling author of Why Motivating People Doesn’t Work…and What Does has spent the last two decades refining the application of motivation science in Fortune 50 companies to small organizations in almost every industry imaginable around the world.

    In this episode of The Game Changing Attorney Podcast, Susan will teach you:

    Why attempting to motivate people is a losing proposition

    The psychological needs that all high-performing team members have

    How to create a working environment that enables you and your team to thrive


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    Show Notes:

    02:51 – Why Susan Fowler wrote Why Motivating People Doesn’t Work… and What Does
    04:47 – The real definition of motivation
    05:31 – Why attempting to motivate people is a losing proposition, no matter your resources
    06:49 – The difference between optimal and sub-optimal motivation
    10:19 – Why certain incentives can be the “junk food” of motivation
    13:45 – The three psychological needs that all people have (autonomy, relatedness, and competence)
    19:39 – The importance of providing choices
    22:40 – How to foster the physiological need for connection in a working environment
    24:11 – How to determine what your and your team members’ values are
    27:46 – What to do when your values as a leader are not aligned with your team members’ values
    30:18 – Why all of our values are subject to evolution
    31:00 – How to make your team more competent
    34:48 – Why asking someone “What motivates you?” is a bad idea
    38:22 – Why money does motivate people, but not in the way that you think
    43:41 – Why leaders should ask what they want for their people (not just what they want from them)
    47:33 – How to overcome “Quiet Quitting” and create an environment where people want to stay
    50:44 – What being a game changer means to Susan Fowler

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    Links & Resources


    Why Motivating People Doesn’t Work… and What Does by Susan Fowler

    YouTube

    B.F. Skinner

    Operant Conditioning


    Master Your Motivation: Three Scientific Truths for Achieving Your Goals by Susan Fowler

    Self-determination theory

    Dr. Edward Deci

    Dr. Richard Ryan

    IBM

    Garry Ridge

    Dr. Jacques Forest

    Drea Zigarmi

    Mark Cuban

    Anne Brafford

    The Prevalence of Substance Use and Other Mental Health Concerns Among American Attorneys

    Binge Drinking by Occupation Groups among Currently Employed U.S. Adults

    2022 Report on the State of the Legal Market: Despite a strong year, numerous & growing challenges confront law firms

    Institute For Well-Being In Law

    McKinsey & Company: Winning back your workers


    ----
    Listening to this episode but want to watch it? Check it out on Spotify. 

    Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.


    ----
    Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

    ----
    If you enjoyed this episode, you may also like:

    #101 Dr. Ayelet Fishbach – Get It Done: Surprising Lessons From the Science of Motivation

    #97 Liz Wiseman – Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact

    #230 AMMA – How to Achieve Bigger Goals

    • 54 min

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