The Implement Podcast Badis Khalfallah

For this 60th episode, I had the chance to chat with Chris Clemente, Director of Online Marketing at WebMD, the popular health information website, with 130M visits/month and 23M email subscribers.‍

In this episode, we talked about:


The traffic sources of a 134M visits/month website
Implementing predictive content management
How to learn data analytics
Bridging the gap between marketing, automation, and data
What the marketer of the future will look like
Managing and segmenting a 23M subscribers email list
Email marketing tips from sending 1 billion emails per year.

Christopher is the Sr. Online Marketing Director for Medscape WebMD.

His background is in web development, but he has been working in email for the last 10+ years.

He’s worked with agencies and ESPs, and also worked with clients from the American Cancer Association to the Academy Awards.

Now at Medscape WebMD, he oversees the email and app marketing channel of physician and healthcare professional users.

For this 59th episode, I had the chance to chat with Sylvie Giret, Managing Director North America at De Buyer USA, a leading French handmade cookware brand created in 1830 and present in over 90 countries. 

In this episode, we talked about:


Launching French brands in the US
The difference between the French and the American consumer
How to craft your messaging for the US consumer
The operational side of launching a French brand in the US.
The relationship with retailers
Going DTC first and building a relationship with US consumers first
How to maximize trade shows
The timeline you need to set up in the US
The team you need to build to succeed in the US
Geographic coverage and if it matters
De Buyer challenges for 2021

Sylvie is a multicultural Executive specializing in CPG.

She has been advising and operating niche brands willing to expand in the US market for almost 15 years.

A French-born citizen, Sylvie has lived in 7 different countries, including Northern Africa where she spent most of her childhood, France, the UK, and now the US.

She lives in NYC with her husband and 2 teenage children.

For this 58th episode, I had the chance to chat with Eva Valerio, Global Head of Discovery Ads at Google. Before joining Google, Eva grew the uber-luxury skincare brand 'La Mer' on digital.

In this episode, we talked about:


The early days of digital marketing
The journey from Fashion School to Google
The growth story behind the uber-luxury skincare brand La Mer
The funnel used to grow La Mer and reach a younger audience
Building a high-touch digital experience for a luxury brand
The Discovery Ads project at Google (to compliment Search Ads)
Resources for intercultural communication.
The cultural aspect of asking and giving feedback.

Eva has led the digital evolution for many brands including La Mer and NYLON Magazine, defining what it means to be a successful brand in today’s digital age.

For this 57th episode, I had the chance to chat with Zoë Lefeuvre, Senior Director of Solutions & Content Marketing at Gainsight, a customer success platform. Gainsight counts over 800 employees and serves clients like Dropbox, Zendesk, Marketo...

In this episode, we talked about:


Customer success KPIs and tracking
The best way to share customer testimonials & case studies
Launching a podcast and using LinkedIn live
Adjusting as a marketer from B2C to B2B
Finding a human touch with your colleagues and disconnecting in this remote environment
The skills you need to take a company from $100M ARR to $300M ARR

Zoë is a passionate marketer who brings experience from a wide range of industries from financial services at Merrill Lynch, retail at Bloomingdale’s, beauty at L’Oréal, media/publishing at Condé Nast, and B2B SaaS at Cheetah Digital, Braze, and Gainsight.

When not marketing by day, she is exploring the world (40 countries and counting) with her French expat husband and their two poodles.

For this 56th episode, I had the chance to chat with Kate Erwin, Content Marketing Manager at Mailshake, a sales engagement tool with 47,000+ users. [When recorded, Kate was Director of Content Marketing at StorySlab].

In this episode, we talked about:


Creating content for the Sales Tech community
Building no-buzzwords and no-fluff content
LinkedIn Marketing tactics to succeed in organic and paid
Leveraging Twitter to promote long-form content to a B2B audience
The journalist and poet within all marketers
Copywriting: the tactics & practice you need to get better at it.

Kate Erwin is also co-founder of Hack/Slash, a blog that amplifies the voices from the tech trenches: Check it out: https://medium.com/hack-slash-media

Follow Kate on IG: @straightupkate

For this 55th episode, I had the chance to chat with Kirsten Moorman, Marketing Manager at DocuSign, the pioneer in e-signature tech, counting more than 500,000 customers today.

In this episode, we talked about:


DocuSign growth and project-based organization
Running marketing on a budget - a few ideas to do it well
Running virtual events and their value for the prospects
Enabling others (sales team, clients, colleague) as a marketer.

Kirsten is a specialist of the SaaS industry and has global experience. Currently, her mission is to grow the Benelux business for DocuSign.