112 episodes

The Indian Dream tells the stories of the profitable, long term thinker, risk-taker Entrepreneur because the country needs to be told that there's also a way to build long term value generating businesses in the era of VC funded hyper-growth engines. We wish to use these voices to showcase the strength of the Indian entrepreneurial spirit that forms the backbone of the nation.

The Indian Dream Sahil & Siddharth

    • Business
    • 4.8 • 61 Ratings

The Indian Dream tells the stories of the profitable, long term thinker, risk-taker Entrepreneur because the country needs to be told that there's also a way to build long term value generating businesses in the era of VC funded hyper-growth engines. We wish to use these voices to showcase the strength of the Indian entrepreneurial spirit that forms the backbone of the nation.

    A 100 Cr+ Marketing Agency & Advertising Network - FoxyMoron & Zoo Media ft. Suveer Bajaj

    A 100 Cr+ Marketing Agency & Advertising Network - FoxyMoron & Zoo Media ft. Suveer Bajaj

    In this fascinating conversation about the journey of building a Rs. 100 Cr business from a seed capital of Rs. 64,000, we talk to  Suveer Bajaj,  Co-founder of FoxyMoron & Zoo Media.

    FoxyMoron is one of India's premier Digital Marketing & Advertising agency. Suveer started FoxyMoron in 2008, when he was just 19. 13 years later, he has been able to scale up the business to 500+ people and built an Advertising Network (Zoo Media) which is 7 agencies under it. 

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    If you like what we do, please consider following us on Spotify, rating us on Apple, checking us out on Twitter and Instagram. 

    Here's what we speak about in the episode: 
    (03:52) - How was FoxyMoron born and what was the thesis?
    (08:28) - What was the concept of Digital Marketing back in 2008-09?
    (11:51) - How do young kids, aged 19-20, go present themselves to win contracts from Cadbury, L'Oreal, Force India Racing?
    (16:44) - How has the hiring journey evolved over time and how important was Culture? 
    (21:46) - Importance of Knowledge Management and the Digital Marketing course at Symbiosis Institute. 
    (30:03) - How is the advertising industry structured globally?
    (38:36) - Getting a term sheet from a large Advertising Network, the decision to not take it, and the inflection point after that?
    (42:10) - The Birth of Zoo Media and building/acquiring specialised Agencies
    (49:45) - The various Business Models of an Advertising Agency
    (57:57) - The Future of Zoo Media
    (01:01:54) - How has Suveer's role evolved as the business grew?
    (01:07:00) - How Suveer's relationship with Money evolved over a period of time?

    • 1 hr 9 min
    ESG Investing & Business ideas, Real Estate Fractionalization, Intern Army for State Tourism Boards, Review Website for CBC's

    ESG Investing & Business ideas, Real Estate Fractionalization, Intern Army for State Tourism Boards, Review Website for CBC's

    Sahil (@sahil071) and Siddharth (@sidbetala) hang out and discuss various ideas on this episode of Business Munchies. We're now actively sharing interesting snippets on Twitter and reels on Instagram. Follow us there to stay updated!

    Timeline:
    (2:15) - Environmental, Social & Governance standards for big businesses
    (24:30) - Fractionalization of Real Estate
    (35:40) - Influencers working with State Tourism Boards
    (41:50) - Review Website for Cohort Based Courses

    Business Ideas
    ESG Investing & Business ideas - ESG stands for Environemtal, Social & Governance standards that the biggest companies in the world need to follow. More and more large fund houses are directing the flow of their investments based on businesses meeting ESG standards. There have also been big shifts in the rules in India that are forcing the 1000 biggest businesses in India, as per market cap, to publish annual ESG reports. As a result, the largest auditing firms in the world - PWC, KPMG, etc. - are predicting that the ESG reports will be as big as their financial audits in the next few years. Hence, there is a huge money making opportunity for these huge auditors but also for small businesses that want to enter this field.

    Interesting links
    Mckinsey Report
    Indian ESG Rules
    Full Document on Indian ESG Guidelines
    ESG Smallcase

    ESG Ideas:
    Boutique ESG Consulting or Auditing firm that helps businesses with the Auditing and also meeting ESG requirements that have been missed.Content website that lists all the ESG standards and benchmarks that have been set by different businesses so that people can track progress.Countless B2B and B2C opportunities based on different industries. For example, one our previous podcast guests has built a full supply chain with traceability for recycled plastics so that his customers have full traceability on their plastics' origin.Fractionalization of Real Estate
    Real Estate is a great hedge against inflation and is also a great low risk investment for someone's barbell investment strategy. However, the ticket size to enter Real Estate investment is too high for the average retail investor. Is there a way to democratise this so that smaller investors can also add real estate to their portfolio? Some businesses who are already doing this:
    Property ShareStrata PropMyre CapitalIntern Army for Tourism Boards
    State Tourism boards, on average, are terrible at building User Generated Content. Authentic UGC will drive social media growth in the long run. State Tourism Boards can think of hiring an intern army for a month and send them on a tour of the entire state with the sole job of creating as many instagram reels as possible.

    Review Website for CBC's
    Cohort Based Courses, at the moment, are being sold by influencers who are themselves reviewing their own course. A website that's generating User Generated Reviews would help sort the wheat from the chaff in their crowded but fast growing market.

    • 45 min
    Building Kama Ayurveda with Vivek Sahni, Co-founder & CEO

    Building Kama Ayurveda with Vivek Sahni, Co-founder & CEO

    Welcome to a really exciting episode of the Indian Dream - we've wanted to talk to this founder for the past 1 year at least. In this episode, we speak to Vivek Sahni, co-founder and CEO of Kama Ayurveda. For the few listeners who haven't heard of Kama, they are an Ayurveda based Hair & Beauty brand that now has 59 retail stores across the country.

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    The reason we love Kama Ayurveda so much is that they started in 2002 at a time when nobody spoke about Ayurveda or even cared about it. They are pioneers who saw the early signals of the clean beauty movement and the resurgence of Ayurveda in India and staked a claim. This 20 year journey has culminated in Kama becoming one of the best known beauty brands to come out of India with a reported 100cr investment by a Spanish Luxury brand.


    I'll give you a quick history about Kama and Vivek before we jump right into the conversation with him.


    The journey to Kama started in 1993 when Vivek moved back to India after studying Design at the Parson's School of Design in New York. After coming back, he started a design studio called Vivek Sahni designs with his partner David Chang. Fun fact - Vivek and Dave ran this design studio all the way to 2013. For the first 10 years of Kama Ayurveda's existence, it was just a side hustle.


    In 1998 - Vivek worked on a 2 year project to design gift packaging for Khadi India, a government organisation set up to promote the development of Khadi and village industries in rural areas. During this project, they helped create a range of products, protocols, worked with manufacturers, and helped train people to source the best products


    This experience with Khadi India drove the founding of Kama Ayurveda in 2002 as an authentically Indian brand that was steeped in the traditions of Ayurveda. Kama had 4 founders, Vivek Sahni, Dave Change, interior designer Vikram Goyal and Padma Shri awardee Rajshree Pathy. It was Rajshree's connection with Ayurvedic doctors in Coimbatore that led them down the path of Ayurveda.


    The actual product development took them nearly 2 years and in the end, they started with a range hair and skin products that were authentically Ayurvedic. From 2002 to 2012, Vivek spent about 30% of his time on Kama while the rest was spent on his design studio. The brand grew organically increasing its distribution across pharmacies and hotels in Delhi.


    We now jump into the conversation with Vivek around 2005 2006, when they got distribution as in-room amenities at Oberoi and The Park hotels and how that impact the brand.


    Before getting into the episode - please join our No Spam WhatsApp group where we post information about the latest episodes. We already have more than 2500 members in our groups and we'd love to see you there.

    • 32 min
    Business Munchies: Video & Livestream E-commerce, Tiger 21, No-Code/Low Code Training, Indian wear for work

    Business Munchies: Video & Livestream E-commerce, Tiger 21, No-Code/Low Code Training, Indian wear for work

    Sahil (@sahil071) and Siddharth (@sidbetala) hang out and discuss various ideas on this episode of Business Munchies. We're now actively sharing interesting snippets on Twitter and reels on Instagram. Follow us there to stay updated!

    Timeline:
    (00:0) - Introduction
    (1:59) - Video & Livestream E-commerce
    (21:43) - Tiger 21 - Peer Network for High net worth individuals
    (36:54) - No-Code & Low Code Automation Teams at Enterprises & SMEs
    (41:12) - Indian wear but for Office

    Idea Details:
    1. Video & Livestream E-Commerce: Two streamers in China sold $3B worth of products over 24 hours on their livestream. China is seeing a surge of products being sold through Video/Livestream E-commerce. Taobao, the largest e-commerce player in China, saw $65 billion worth of products being sold in 2020 using Video e-commerce. We talk about the opportunities to build around this emerging trend in India.

    2. Tiger 21: A peer network of high net worth individuals (HNI) where a group of 15 HNIs come together and transparently share their portfolios and defend the same in front of the other members. The goal is to collectively make good investment decisions. We talk about the opportunities to build this in India and how Social Investing could be done by current Investment platforms. 

    3. No-Code, Low Code Automation Teams: Software is truly eating the world, thanks to no-code tools that have led to democratisation of technology. In 10 years, every company will be a software company, in that it'll be operated by a combination of different software tools. We talk about how training at enterprises & SMEs for No-code tools, or building an agency to help implement these no-code tools at businesses. 

    4. Indian wear but for Office: Office wear is primarily dominated by formal wear that's part of western culture. What if there was a dedicated line of Indian clothes for office wear? We discuss this business crazies! 

    • 49 min
    The Rise of Game Streaming & E-Sports ft. Piyush Kumar, Founder, Rooter Sports

    The Rise of Game Streaming & E-Sports ft. Piyush Kumar, Founder, Rooter Sports

    Sahil (@sahil071) and Siddharth (@sidbetala) host Piyush Kumar, Founder of Rooter to talk about Game Streaming & E-Sports in India. Gaming is a $160B market globally, and game streaming is one of the fastest growing segments within that.

    Youtube and Twitch are the most popular global game streaming platforms! Youtube has over 40 million active gaming channels. Twitch, on the other hand, has 9 million active game channels, and On an average, there are 2.8 Million people watching a game stream on twitch, at the same time. Twitch had a revenue of $2.3 Billion in 2020.

    We talk to Piyush about what's happening in Game Streaming in India and talk about the phenomenal rise of Rooter (8.5 Million monthly active users in 2021). We talk about why they decided to pivot, why is game streaming getting popular, and Rooter's monetisation experiments! 

    Episode Timestamp:
    (4:00) - The thesis behind Rooter 1.0 - A fan engagement platform for live sports
    (10:13) - The decision to pivot from fan engagement to game streaming platform
    (17:08) - Why has game streaming gotten popular? Why do people watch other people play video games?
    (24:43) - Why compete with Youtube and Twitch
    (30:56) - How did Rooter scale to 8.5 Million Monthly Active Users (MAU)
    (36:58) - The business model behind game streaming and Rooter's monetisation experiments
    (50:16) - E-Sports as a career option
    (1:06:00) - Why IPL teams should buy E-sports team and create streaming content

    To get summaries of the content we create, join this NO SPAM Whatsapp group. 

    • 1 hr 11 min
    Business Munchies ft. Prashant Sharma: Side Project Cohort Based Courses, D2C Brand Exports, Performance Dashboard for Self-Improvement

    Business Munchies ft. Prashant Sharma: Side Project Cohort Based Courses, D2C Brand Exports, Performance Dashboard for Self-Improvement

    In today's episode we speak to Prashant Sharma, founder of Build by Skip the Line - a combination of a Cohort Based Course and Bootcamp course that takes people from ideation to launching a side-project that can make them financially independent. One of the most popular side projects launched during the Build Cohort is called LetterHunt which generated more than $2000 in revenue in the first 10 days.

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    Obviously, you can see why we invited Prashant to join us on this episode of Business Munchies. At The Indian Dream, we're all about building side projects and that's our goal with Business Munchies - to help people find Side Project ideas.
    Since Prashant is passionate about side projects, this episode is a hybrid - the first 15 minutes are about his journey to creating Build and the community around it. After that we discuss 3 side project ideas including:
    A resource website to help Indian D2C Brands go abroad including regulations for different niches, CA's & lawyers who specialise in international expansion, etc.Another resource website which just lists which TV Shows and Movies are available on the various OTT platforms in India. A sub-idea that came out of this is to make a content website that just provides summaries of the events of popular daily soaps in India.A platform which connects data from your Smartwatch, Computer and other sources to provide a performance dashboard for your personal life.The 2nd Cohort has just graduated with an incredible bunch of side projects - if you want to join the 3rd Cohort, you can click on this link and sign up.
    Lastly - our WhatsApp group, has more than 2500+ other founders & entrepreneurs where we share the latest episodes, newsletters and other content we create. We promise you won't get more than 2 or 3 messages each week. The link is in the show notes.
    Timeline:
    (00:00) - Introduction
    (01:55) - What was your career journey that led you to creating Build?
    (05:25) - What is the difference between a Bootcamp vs. Cohort Based Course?
    (07:52) - What is the secret sauce for building a highly engaged community?
    (12:45) - Why do you take Coders & non-Coders in the Cohort?
    (15:42) - How to think about Side Project ideas
    (16:39) - Idea: Resource Website to help D2C brands go international
    (22:56) - Idea: Resource Website to find OTT shows 

    (29:20) - Idea: Performance Dashboard for Self-Improvement

    • 41 min

Customer Reviews

4.8 out of 5
61 Ratings

61 Ratings

Pooja4986 ,

Love the breadth of knowledge

The best show on entrepreneurship!

manishghatke ,

Incredibly informative and engaging

Great podcast! While the mainstream media is obsessed with unicorns and million dollar fundraiser this podcast captures the story of the unsung heroes of the Indian SME business world. The stories are inspiring and the hosts ask great questions to get you some useful nuggets of information.

Mehar Kulkarni ,

Best Business Podcast Ever!!!!

Started listening this after I got to know that a friend’s brother hosts this. Completely hooked, have got to know about entrepreneurship, D2C businesses, scaling up, fundings etc. which I couldn’t possibly have ever known through books.
Would recommend it 100/100.
Great Job!!!

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