153 episodes

The Indian Dream tells the stories of the profitable, long term thinker, risk-taker Entrepreneur because the country needs to be told that there's also a way to build long term value generating businesses in the era of VC funded hyper-growth engines. We wish to use these voices to showcase the strength of the Indian entrepreneurial spirit that forms the backbone of the nation.

The Indian Dream Sahil & Siddharth

    • Business
    • 4.9 • 74 Ratings

The Indian Dream tells the stories of the profitable, long term thinker, risk-taker Entrepreneur because the country needs to be told that there's also a way to build long term value generating businesses in the era of VC funded hyper-growth engines. We wish to use these voices to showcase the strength of the Indian entrepreneurial spirit that forms the backbone of the nation.

    Building Duroflex and Sleepyhead into Mattress Giants with Rs. 1000 Cr+ in Revenue ft. Mathew Joseph

    Building Duroflex and Sleepyhead into Mattress Giants with Rs. 1000 Cr+ in Revenue ft. Mathew Joseph

    In this episode, we talk to Mathew Joseph. He's a 3rd Generation Entrepreneur who was the Marketing Director at Duroflex before he started a D2C Mattress Brand called Sleepyhead.

    So, mattresses. It’s one of those ‘boring’ and ‘unsexy’ industries and as we’ve often discussed on the podcast, it’s perfect for building a large, profitable business. The mattress industry in India is estimated to be 12,000 Crores Industry of which 60% is still Unorganized. Traditionally, 3 players dominated the industry, Kurl-on, Duroflex and Sleepwell. All legacy companies built over decades.

    Then between 2016-2018, atleast 10 new D2C Mattress brands popped up. Some of which have survived and grown to more than 200 Crores in revenue in the last 5 years! Talk about Disruption!

    What makes today’s episode interesting is that we got a chance to talk to Matthew Joseph who not only is the 3rd generation entrepreneur of the family run Duroflex but he’s also the founder of a D2C Mattress brand called Sleepyhead! What makes his journey fascinating is that he saw the upcoming disruption from the online players and instead of fighting to defend the legacy brand of duroflex, he set up a completely new brand and business entity to start Sleepyhead!

    In the conversation today, we talk about the Mattress industry, the value chain and manufacturing process of mattresses, the different types of mattresses, the reason D2C Mattress Industry scaled so well over the last 3 years, how he has built Sleepyhead’s brand and most importantly, which is his favorite mattress!
     
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    If you like the content we create, I need 30 seconds of your time to help us reach more people. Do one or more of the following, depending on how much you love The Indian Dream.

    Subscribe on Youtube (Posting 5 Videos every week)
    Follow us on Instagram (Posting 3 Reels every week)
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    DM us on Whatsapp

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    We have open positions in Content Writing, Content Research, Video Editing - Please reach out to me on 8886248842 or sidbetala@gmail.com if you'd like to collaborate on building The Indian Dream! 

    • 1 hr 8 min
    The Insane Rise in Value of Sports Leagues & Sports Celebrities ft Kavita & Anand, Founders at Voiro

    The Insane Rise in Value of Sports Leagues & Sports Celebrities ft Kavita & Anand, Founders at Voiro

    In this episode, we host Kavita & Anand (Co-Founders at Voiro) to talk about Ad-Tech Industry.

    Technology has fundamentally changed how we can consume and interact with Sports Content. And that has resulted in a meteoric rise in the value of Sports Leagues and Sports Celebrities.

    IPL, Formula 1, NBA, NFL, all these leagues have seen tremendous growth in their revenues over the last decade thanks to rising media rights, new ways of monetisation and fan connects!

    All of this comes down to the evolution of Technology. Smartphones, high-speed internet, social media - everything has snowballed into positive tailwinds for Sports Content and that's the reason why the likes of Amazon, Facebook, Apple, Netflix are bidding to get media rights for these sports leagues.

    In this episode with Kavita and Anand, we'll talk about the trends that have resulted in the rise of the value of sports leagues and sports celebrities. 

    If you haven't, check out the Voiro Podcast! They talk about the world of Ad-Tech, Marketing, and Social Media on their weekly podcast series! 

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    As I've mentioned in the last couple of episodes, there's a lot going on at The Indian Dream - some good, some bad. I talk about it all towards the end of the episode.

    If you want to tune into that directly, skip to (35:11). 

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    We have open positions in Content Writing, Content Research, Video Editing - Please reach out to me on 8886248842 or sidbetala@gmail.com if you'd like to collaborate on building The Indian Dream! 

    • 38 min
    The Business of Ad-Tech ft Kavita & Anand, Co-Founders of Voiro - Part 1

    The Business of Ad-Tech ft Kavita & Anand, Co-Founders of Voiro - Part 1

    In this episode, we host Kavita & Anand (Co-Founders at Voiro) to talk about Ad-Tech Industry.

    We’re all familiar with how big the Digital Ads market has grown over the last decade. To put some numbers, in 2012, the Global Digital Ad spend was close to $100 Billion. Today, that stands at more than 600 Billion dollars - a healthy 20% growth every year. In the next few years, $1 Trillion dollars will be spent on Digital Ads globally.

    With the rise of Ad Spends, the technology that supports that industry, often called as Ad-Tech has seen an exponential rise. As we’ve often discussed on the podcast, selling shovels during a gold rush is a great way to build a large, profitable business.

    Today, Voiro is a SaaS Platform that helps media companies run their Ads business, and in the last 9 years, they’ve had a ring-side view of this meteoric rise of the Ad-Tech market. What makes their journey even more interesting is that they’ve part of the team that runs the Indian Premier League’s Ad’s business! Practically from Day 1 of Hotstar, in fact it wasn’t even called hotstar back then. 

    We’ll first talk about how they went from build a service business to build a software product, then we’ll talk about the landscape shift that’s happened from broadcast to digital technology, then we talk about how the entire world of Ad-Tech come together to form a value chain and lastly we talk about the emerging trends of privacy, regulation and content creation. 

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    If you like the content we create, I need 30 seconds of your time to help us reach more people. Do one or more of the following, depending on how much you love The Indian Dream.

    Subscribe on Youtube (Posting 5 Videos every week)
    Follow us on Instagram (Posting 3 Reels every week)
    Follow me on Twitter @sidbetala (Trying to figure out Twitter!)
    DM us on Whatsapp

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    **This episode is brought to you by PushOwl.
    PushOwl is a web push marketing app built for e-commerce businesses. Trusted by more than 25000 brands across the globe, PushOwl lets you turn one-time store visitors into subscribers, send highly-visible web push notifications, and increase customer retention!

    • 46 min
    India's Digital Infrastructure - Part 2 - ONDC (Open Network for Digital Commerce) - Will it be the end of Amazon, Flipkart Duopoly?

    India's Digital Infrastructure - Part 2 - ONDC (Open Network for Digital Commerce) - Will it be the end of Amazon, Flipkart Duopoly?

    This is Part 2 of the series where we discuss India's Digital Infrastructure.

    Here are our Research Notes for the episode.

    Open Network for Digital Commerce or ONDC has been in the news lately. 

    Currently, online marketplaces (Amazon, Flipkart, Snapdeal) follow a platform model. In this model, they have end-to-end control over the entire e-commerce transaction process, right from seller on-boarding, customer acquisition, order fulfilment, complaint redressal, and managing payments. Right now, all these processes are being controlled by a single entity.
    ONDC's open network will 'unbundle' or break down this complex system of small activities into separate micro-services that can be addressed separately by any entity. These organisations can chooses to perform one or more of these activities. As a result, the proponents of ONDC say that if it is successful, ONDC will democratize e-commerce, increase competition and accelerate growth.
    If it is democratised, one big change through ONDC will be that it caps referral commissions for platforms that send shoppers to a seller at just 3% – much less than the roughly 30% cut charged by Amazon, Flipkart and others.
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    If you like the content we create, I need 30 seconds of your time to help us reach more people. Do one or more of the following, depending on how much you love The Indian Dream.

    Subscribe on Youtube (Posting 5 Videos every week)
    Follow us on Instagram (Posting 3 Reels every week)
    Follow us on Twitter @sahil071 & @sidbetala (Trying to figure out Twitter!)

    ------------------------------------------------------

    **This episode is brought to you by PushOwl.
    PushOwl is a web push marketing app built for e-commerce busiensses. Trusted by more than 25000 brands across the globe, PushOwl lets you turn one-time store visitors into subscribers, send highly-visible web push notifications, and increase customer retention!

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    Here are some research notes that we compiled or referred to for this episode:
    Jefferies Report about ONDC - tonne of details not available elsewhere.Twitter Thread by Aditya Kondawar - helped us structure our thoughts.

    • 51 min
    The Indian Education System & Building an Alternative MBA School ft. Aditya & Raj, Founders of Stoa School

    The Indian Education System & Building an Alternative MBA School ft. Aditya & Raj, Founders of Stoa School

    The Indian Education System needs an overhaul, especially college education. The current system produces students that barely have the necessary employable skills.

    In this episode, we talk to Aditya and Raj of Stoa School to talk about the Indian Education System, the problems that exist, how they can be solved and their insights from building Stoa over the last two years.

    If you haven't already, do subscribe to Stoa Daily. This is one of the best newsletters if you're interested in business and management.
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    If you like the content we create, I need 30 seconds of your time to help us reach more people. Do one or more of the following, depending on how much you love The Indian Dream.

    Subscribe on Youtube (Posting 5 Videos every week)
    Follow us on Instagram (Posting 3 Reels every week)
    Follow us on Twitter @sahil071 & @sidbetala (Trying to figure out Twitter!)
    DM us on Whatsapp

    ------------------------------------------------------

    **This episode is brought to you by PushOwl.
    PushOwl is a web push marketing app built for e-commerce businesses. Trusted by more than 25000 brands across the globe, PushOwl lets you turn one-time store visitors into subscribers, send highly-visible web push notifications, and increase customer retention!

    • 1 hr 20 min
    The Business of Drones & Can India become a Drone Superpower? ft. Vipul Singh, Co-Founder, Aarav Unmanned Systems

    The Business of Drones & Can India become a Drone Superpower? ft. Vipul Singh, Co-Founder, Aarav Unmanned Systems

    The business of Drones is one of the most exciting themes to look out for in the next 5-10 Years. With wide ranging applications, Drones are set to be a Rs. 15,000 Crore industry by 2026.

    We have with us, Vipul Singh, Founder of Aarav Unmanned Systems. They manufacture drones and provides integrated services for Geo Surveys. They recently bagged a Rs. 15 Crore contract from Survey of India to map out entire Haryana.

    Vipul is also the founding member of the Drone Federation of India and has had a very interesting journey working with the central government and various regulators to create the Drone Rules of 2021 that were the key to unlock this market.
     
    ---------------------------------------------------------------------------------

    If you like the content we create, I need 30 seconds of your time to help us reach more people. Do one or more of the following, depending on how much you love The Indian Dream.

    Subscribe on Youtube (Posting 5 Videos every week)
    Follow us on Instagram (Posting 3 Reels every week)
    Follow us on Twitter @sahil071 & @sidbetala (Trying to figure out Twitter!)
    DM us on Whatsapp

    ------------------------------------------------------

    **This episode is brought to you by PushOwl.
    PushOwl is a web push marketing app built for e-commerce businesses. Trusted by more than 25000 brands across the globe, PushOwl lets you turn one-time store visitors into subscribers, send highly-visible web push notifications, and increase customer retention!

    • 1 hr 2 min

Customer Reviews

4.9 out of 5
74 Ratings

74 Ratings

Radhika_0320 ,

An imp question

Hey, there’s companies like Finverv (please do check out), that provide the whole infra , what does OCEN add? Also what incentivises the LSP to integrate this? They lose control over the credit offered and they actually like offering standard rates of standard amounts
Also lenders and LSPs don’t care about integrating with a player in every step of the process and would want a white label solution provider who offers everything. Given these do we still think OCEN will work ?

ProRoars ,

Hats off to Sahil and Siddharth

I have been listening to this podcast for quite sometime now and I want to call out the the quality of podcast is amazing and one of the best to understand what is happening in Indian business ecosystem.

Raghav Trehan ,

Extraordinary

There are tons of podcast around the exploding Indian startup scenario.

But this one stands out adhering to the research the hosts put in to present data, giving exceptional insights of numerous sectors of Data India.

A well deserving 5 star for the deep diving + data analysis in the series “Business Munchies”

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