418 episodes

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

The Marketing Book Podcast Douglas Burdett

    • Business
    • 4.4 • 13 Ratings

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

    341 Everyday Business Storytelling by Janine Kurnoff

    341 Everyday Business Storytelling by Janine Kurnoff

    Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience by Janine Kurnoff and Lee Lazarus
    A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations―and your career―forward
    In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands―including Facebook, Nestle, Accenture, and Marriot―bring clarity and meaning to their business communications.
    Whether you're building a presentation, crafting a high-stakes email, or need to influence decisions in your next meeting with an executive, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives.
    You'll discover how to use a simple, repeatable framework to choreograph your ideas, data, and insights into an authentic, persuasive story. You'll also find clever visual techniques to help humanize your stories and build an emotional connection with your audience, leading to improved presentation skills and effective data storytelling.

    Just a few of the things you'll learn from this business book include:
    The science behind why storytelling is the most effective way to trigger emotion in an audience and how to craft a business narrative that makes your ideas engaging The four signposts of storytelling and how to identify and weave in your BIG idea to capture attention How to craft expert headlines that guide your audience and advance your story Everyday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. If you're a busy, talented business person responsible for executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/everyday-business-storytelling-janine-kurnoff

    • 1 hr 1 min
    340 Social Media For Small Business by Franziska Iseli

    340 Social Media For Small Business by Franziska Iseli

    Social Media For Small Business: Marketing Strategies for Business Owners by Franziska Iseli
    Discover how social media can transform your business and help you attract more customers
    Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business.
    Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to-medium-sized business.
    The book provides you with:
    Effective marketing strategies to get more out of your social media efforts. Systems to bring structure into your entire marketing approach. Tools to make your brand irresistible across your customer touchpoints. Case studies to highlight the application of the book’s principles to the real-world Practical strategies you can put in place immediately to see a rapid return on investment Perfect for busy business owners, business managers, and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/social-media-small-business-franziska-iseli

    • 1 hr 10 min
    339 Find Your Red Thread by Tamsen Webster

    339 Find Your Red Thread by Tamsen Webster

    Find Your Red Thread: Make Your Big Ideas Irresistible by Tamsen Webster
    You have a terrific idea. It’s so powerful that it could change a life, a market, or even the world. There’s just one problem: others don’t see its power—yet. If you truly value the possibility of your idea, then you’re ready to find your Red Thread—the throughline that connects your idea to your audience’s hearts and minds.
    The best part is, the Red Thread already exists. It’s the connection that makes the invisible link between your audience’s problem and your solution tangible—and actionable. With the Red Thread, you’ll inspire audiences to act and get the outcome you’re both looking for.
    Renowned speaker, consultant, and TEDx idea strategist Tamsen Webster shares the same step-by-step process she’s taught to hundreds of clients, helping them deliver memorable presentations, keynotes, marketing campaigns, TED talks, and more.
    Once you master this process, you’ll be able to guide your audience through the maze of ideas and options—and through the maze of their own minds.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/find-red-thread-tamsen-webster

    • 1 hr 20 min
    338 The Digital Pivot by Eric Schwartzman

    338 The Digital Pivot by Eric Schwartzman

    The Digital Pivot: Secrets of Online Marketing by Eric Schwartzman
    What’s the secret to driving demand, and generating leads and revenue online? What’s a digital transformation, and why do some companies succeed while others fail? And how do you stage a winning digital pivot?
    In this book, Eric Schwartzman, bestselling author of Social Marketing to the Business Customer, explains what successful digital marketers do differently.
    This is the inside track on how to pivot to digital marketing in four easy steps, so you can earn more and work less. We are living through a time of unprecedented migration, from analog to digital business practices.
    Find out what it takes to stake your own claim online, so you can participate in the ever-growing digital economy, and get your share of the profits.
    Through real-world stories and numerous examples of digital marketing pivots told in easy-to-follow, nontechnical language, you’ll learn the secrets of what it really takes to be competitive online, so you can increase revenue, decrease costs, and control your future.
    Drawing on his experience leading online marketing programs for clients such as Toyota, UCLA, Marine Corps, US Dept. of State, LA Opera, and dozens of small and midsize companies, Eric walks you step-by-step through the process of pivoting to digital marketing.
    This all-in-one, practical playbook covers everything you need to know to about the people, processes, and technology that power a successful digital business, including:
    Determining what customers want online Choosing and setting up the right software Basics of search engine optimization Driving demand with owned media Growing your social media following Generating leads with content marketing Creating email campaigns that convert Convert traffic into leads and revenue Improving your conversion rates continuously The Digital Pivot provides you with an overview of the pieces that make up the digital marketing puzzle so you can see the forest through the trees. If you’re ready to scale up and grow up, it’s time to find out everything you need to know to migrate your business and career online.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/digital-pivot-eric-schwartzman

    • 1 hr 12 min
    BONUS The Sh*t They Never Taught You by Adam Ashton

    BONUS The Sh*t They Never Taught You by Adam Ashton

    The Sh*t They Never Taught You: What You Can Learn From Books by Adam Ashton and Adam Jones
    Have you ever stumbled upon a piece of life-changing knowledge that made you think: why the hell didn't someone tell me this sooner?!
    Millions of people have listened to Adam and Adam on the What You Will Learn podcast, where they have spent tens of thousands of hours studying the best ideas from the greatest minds on the planet.
    Their most frequently asked question: what is the best lesson you've come across? While you'd think a simple question would have a simple answer, it didn't - until now!
    The Sh*t They Never Taught You will take you on a journey through takeaways from over a hundred of the world's greatest thinkers capturing lessons in personal development, career, business, personal finances, human nature, history, and philosophy.
    Every lesson will be useful, and one might change your life.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/shit-never-taught-adam-ashton

    • 1 hr 1 min
    337 The Language of Global Marketing by Wendy Pease

    337 The Language of Global Marketing by Wendy Pease

    The Language of Global Marketing: Translate Your Domestic Strategies into International Sales and Profits by Wendy Pease
    A domestic strategy and only one language mean lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts your efforts.
    A solid strategy with high-quality, culturally adapted content and translations connects you to prospective buyers online and leads to completed sales. To convert more website visitors into loyal customers and increase profits, you need the correct content in the globalized or localized language for your target audience.
    In The Language of Global Marketing, Wendy Pease provides the roadmap for business-builders to find new revenue from a global audience with the right quality content and tools. Filled with easy-to-understand strategies and solutions to real-life situations, this is your guide to successful international expansion through global inbound marketing and translation services.
    You’ll discover:
    How to align your expansion plans, communications, and brand with your company’s digital marketing plan Four key components to building a successful Translation Management Plan Secrets to receiving better quality and more culturally appropriate translations from your translator Nine tactics to optimize your website and translate data for global SEO in your target market Interpreter options when you need to speak to your customers Huge advantages of cultivating a diverse workforce while expanding globally Connect with your buyers across every language and culture – no passport or overseas travel necessary. The Language of Global Marketing will help you speak the language of success for your organization.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/language-global-marketing-wendy-pease

    • 1 hr 6 min

Customer Reviews

4.4 out of 5
13 Ratings

13 Ratings

Ruchi P Kaul ,

305 Revenue growth Engine

Love the value you deliver and the guests you bring in! Its an incredible Podcast...

TushaarAM ,

He knows what he is doing! Strongly recommended!

Douglas is a very pleasant host, and his podcasts are very informative! He has very well acclaimed guests speaking on his podcast and they reveal and share key take aways! In such a competitive market and niche, such a podcast is the edge you are looking for! I also love how he digs in and gets out the dirty little secrets of the guest haha! I am going to be following this because of it's great content and delivery (very good, and well thought out questions asked)! Cheers to Douglas, and hope this podcast continues strong. Be great! Tushaar

AmarV ,

BOOKS + Digital marketing- love the mix!

I have started listening to this podcast recently and I like the focus- digital marketing and books. While a lot of terms are not familiar to me- making me listen to parts of the show again, it also presents an opporrutnity to learn new tools and jargon!

Top Podcasts In Business

Listeners Also Subscribed To