188 episodes

The world’s most entertaining marketing podcast! The Marketing Companion brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights. With more than 50 years of marketing experience between them, hosts Mark Schaefer and Brooke Sellas deliver insightful, creative commentary on the world of digital business. The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.”

The Marketing Companion Mark Schaefer and Brooke Sellas

    • Marketing

The world’s most entertaining marketing podcast! The Marketing Companion brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights. With more than 50 years of marketing experience between them, hosts Mark Schaefer and Brooke Sellas deliver insightful, creative commentary on the world of digital business. The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.”

    The huge mega-trend show

    The huge mega-trend show

    Mark and Brooke dissect important new research to find some surprising shifts in the use of social media, smart speakers, podcasting consumers. We reveal the identity of listener number one million!

    • 43 min
    Embracing the chaos

    Embracing the chaos

    Mark Schaefer shares his view of personal and business priorities in this time of extreme disruption and loss.

    • 22 min
    Would you sleep in your pub?

    Would you sleep in your pub?

    Mark and Brooke dissect a variety of trends including an experiential marketing plan that includes "full body towelettes," innovations from Twitter and LinkedIn, a discussion of slow tech adoption, and a personal reflection from Mark on his competition.

    • 32 min
    The millionth listener show

    The millionth listener show

    On the latest show, Mark and Brooke announce a contest to honor the one millionth download of The Marketing Companion podcast! Could YOU be the lucky winner? The hosts also cover big news from the podcasting world plus innovations coming from Twitter and Instagram.

    • 33 min
    Is there still a place for blogging?

    Is there still a place for blogging?

    New statistics show that blogging activity has slumped after a decade of continuous growth. Mark and Brooke examine the true story behind blogging in the content ecosystem and also discuss an integrated marketing trend, the marketing ideas consumers love most.

    • 32 min
    Are holograms the next great content form?

    Are holograms the next great content form?

    Need a celebrity for your next event? New technology may allow you to bring Elvis, Marilyn Monroe or Elvis to your next customer meeting. Mark and Brooke look at this new trend as well as LinkedIn events, and the impact of digital detox ion the advertising industry.

    • 38 min

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