251 episodes

The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”

The Marketing Companion Mark Schaefer and Brooke Sellas

    • Business
    • 4.0 • 1 Rating

The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”

    Marketing jobs state of the market place

    Marketing jobs state of the market place

    Digital marketing pioneer Dennis Yu and futurist Mark Schaefer debate the state of the marketing jobs market. The market is red hot but can it stay that way? What job skills are needed to compete now in and in the future? And how can we take advantage of technology to fill marketing jobs in creative new ways? It's a can't-miss show!

    • 54 min
    The solution to crappy customer service

    The solution to crappy customer service

    Mark Schaefer and co-host Brooke Sellas talk about a ground-breaking new book that covers the essential online customer care strategies. They discuss the elevated emotional furor on the web today, the risk that comes with taking a stand, the impact of Web3 on customer service, and practical strategies for nurturing meaningful customer connections. 

    • 40 min
    Web3 and the future of CRM

    Web3 and the future of CRM

    Mark Schaefer and Mathew Sweezey have a wide-ranging conversation exploring the truth and consequences of crypto winter, co-creating brands, NFTs as the future of CRM and much more. This is an amazing opportunity to peer into the mechanics of Web3 with an industry futurist and thought leader. 

    • 39 min
    A case study in marketing community

    A case study in marketing community

    Like many of us, Mark Masters struggled to build his marketing agency. His own marketing and advertising weren't creating momentum for his business. And he felt rather empty with the transitory, transactional nature of marketing. So he tried a bold experiment. He started a learning community that revolutionized his business. This is a bold discussion that may point to the future of marketing.

    • 30 min
    Consulting best practices

    Consulting best practices

    Mark Schaefer and Amanda Russell dive into their consulting practice secrets. How do they keep the clients coming in? When do you "fire" a customer? What is their best consulting advice? All this and more in this jam-packed episode. 

    • 46 min
    A new marketing framework

    A new marketing framework

    Mark Schaefer and Keith Jennings discuss a creative new way to think about products and services that opens up new marketing strategy possibilities.

    • 41 min

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