248 episodes

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts

    • Business
    • 5.0 • 5 Ratings

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.

    347: Amazing Google Ads Q&A About Performance Max for B2B, Chat Bots, Manual Bids on High Spend Accounts and More!

    347: Amazing Google Ads Q&A About Performance Max for B2B, Chat Bots, Manual Bids on High Spend Accounts and More!

    Please support our sponsors because they make the show possible!
    Get Opteo for free for two months - https://opteo.com/psp

    Chris Schaeffer - https://www.chrisschaeffer.com/
    Jason Rothman - https://rothmanppc.com/
    Show Notes:
    We're jumping back into our inbox for another amazing Google Ads Q&A episode! This week we're answering questions about the form asset in Google Ads,  location settings, Performance Max for B2B, chatbots, manual bidding on large accounts, and more.

    (4:04) Do you use the form asset in Google Ads?
    (9:33) Why am I getting leads from locations I don’t want?
    (17:15) How to get Performance Max to work for B2B
    (21:14) How will AI chatbots affect Google Search and Google Ads?
    (26:39) How do you do manual bids on high-spend and large Google Ads accounts?
    (34:55) How granular should ad groups be?
    We need your help! Please help us grow the show:
    If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
     
    Send us your questions here - https://paidsearchpodcast.com/contact-us/
    Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
    First 100 Episodes - https://paidsearchpodcast.com/archive

    • 40 min
    346: Outstanding Google Ads Q&A about Optimization, Ad Group Negatives, Huge Account Management, and More

    346: Outstanding Google Ads Q&A about Optimization, Ad Group Negatives, Huge Account Management, and More

    Please support our sponsors because they make the show possible!
    Get Opteo for free for two months - https://opteo.com/psp

    Jason Rothman - https://rothmanppc.com/
    Chris Schaeffer - https://www.chrisschaeffer.com/
    Show Notes:
    We're back with our best Q&A episode yet answering questions from listeners about Google Ads optimization, ad group negatives, match types, managing huge accounts, and the "limited by budget" status.

    (2:57) Do you follow a Google Ads management optimization routine?
    (8:29) Should you add negative keywords at the ad group level?
    (13:40) Should you add all three match types in each ad group?
    (25:28) How do you manage a huge Google Ad account?
    (34:10) What do you do when you see the “limited by budget” status?

    We need your help! Please help us grow the show:
    If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
     
    Send us your questions here - https://paidsearchpodcast.com/contact-us/
    Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
    First 100 Episodes - https://paidsearchpodcast.com/archive

    • 38 min
    345: Image Asset Deep Dive

    345: Image Asset Deep Dive

    Please support our sponsors because they make the show possible!
    Get Opteo for free for two months - https://opteo.com/psp

    Chris Schaeffer - https://www.chrisschaeffer.com/
    Jason Rothman - https://rothmanppc.com/
    Link:
    https://support.google.com/google-ads/answer/9566341

    Show Notes:
    In this episode, we're doing a deep dive into image assets (formerly called image extensions) from basic requirements to technical aspects to what we've learned about optimizing image assets based on metrics. 

    (6:24) Image asset overview
    (13:59) Technical aspects
    (35:35) Performance and optimization

    We need your help! Please help us grow the show:
    If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
     
    Send us your questions here - https://paidsearchpodcast.com/contact-us/
    Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
    First 100 Episodes - https://paidsearchpodcast.com/archive/

    • 51 min
    344: What's Going On?

    344: What's Going On?

    Please support our sponsors because they make the show possible!
    Get Opteo for free for two months - https://opteo.com/psp

    Jason Rothman - https://rothmanppc.com/
    Chris Schaeffer - https://www.chrisschaeffer.com/
    Show Notes:
    2022 was a big year for Google Ads. In this episode, we discuss some things that have had a high level of impact on our campaigns and what we've changed to get the best results from Google Ads.

    (4:03) Google Ads in 2022
    (8:16) Don’t fight the system
    (23:20) Keep things open
    (31:29) Bidding strategies have evolved
    (37:44) Conversions are really important


    We need your help! Please help us grow the show:
    If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
     
    Send us your questions here - https://paidsearchpodcast.com/contact-us/
    Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
    First 100 Episodes - https://paidsearchpodcast.com/archive/

    • 49 min
    343: How to Lower Your Cost per Conversion - Part 2: Conversions

    343: How to Lower Your Cost per Conversion - Part 2: Conversions

    Please support our sponsors because they make the show possible!
    Get Opteo for free for two months - https://opteo.com/psp

    Chris Schaeffer - https://www.chrisschaeffer.com/
    Jason Rothman - https://rothmanppc.com/
    Show Notes:
    In our last episode, we talked about how to lower your cost per click to lower your cost per conversion. This week we're discussing different methods to increase your conversion rate to lower your cost per conversion.

    (6:05) Intro to topic
    (9:49) Add negative keywords
    (17:19) Find better keywords
    (22:34) Secondary Targeting
    (33:14) Improve your landing page


    We need your help! Please help us grow the show:
    If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
     
    Send us your questions here - https://paidsearchpodcast.com/contact-us/
    Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
    First 100 Episodes - https://paidsearchpodcast.com/archive/

    • 49 min
    342: How to Lower Your Cost per Conversion - Part 1: Cost per Click

    342: How to Lower Your Cost per Conversion - Part 1: Cost per Click

    Please support our sponsors because they make the show possible!
    Get Opteo for free for two months - https://opteo.com/psp

    Jason Rothman - https://rothmanppc.com/
    Chris Schaeffer - https://www.chrisschaeffer.com/
    Show Notes:
    If you're already experiencing success in Google Ads, you may be wondering how you can now lower your cost per conversion. There are only two ways to do that - pay less per click and/or improve your conversion rate. In this episode, we are talking about one of those methods, how to lower your cost per click.

    (16:05) Lower your bids
    (25:35) Broaden your targeting
    (33:05) Try a different bidding strategy
    (38:56) Improve your Quality Score

    We need your help! Please help us grow the show:
    If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
     
    Send us your questions here - https://paidsearchpodcast.com/contact-us/
    Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
    First 100 Episodes - https://paidsearchpodcast.com/archive/

    • 45 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Dipeeka ,

This is a power podcast to google ads!

This is a Power podcast to google ads. I have been doing google ads for a year only and I have learnt a lot and a lot faster with the help of this podcast. Not to miss mentioning that I am in love with the gruffly & weighted voice of Jason & Chris already.

As I was listening to EpisodeNo. 124, I wrote down all the tips- followed them step by step - and had results worth studying ! I often listen to the podcast while I am actually working on google ads. So I can garner the best out of your spoken words of wisdom!
thank you guys for throwing in the humour with your Google Ads wisdom!

Sngrmtawade ,

The best Google Ads podcast

If you are looking for a podcast that helps you understand Google Ads better then look no further. This is without doubt the best one. You’ll learn something new with every episode.

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