305 episodes
The PPC Den: Amazon PPC Advertising Mastery The PPC Den
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5.0 • 3 Ratings
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The world's first Amazon advertising podcast-- hosted by Ad Badger.
Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
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What is the role of data in Amazon campaign management?
In this episode, Mike sits down with Mina Elias from Trivium Group. They talk about how Amazon sellers use their data and common mistakes they make. They also discuss understanding competitive positional awareness, building a simple dashboard to track key metrics, tips for scaling and optimizing PPC campaigns, and identifying and cutting wasted spend. Join the conversation to learn how to improve your Amazon campaigns with smart data use.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - What is Mina's morning routine?
5:31 - How Amazon sellers interact with their data
6:07- How do typical sellers behave with data
8:05 - What is competitive positional awareness
23:12 - How to build a comprehensive dashboard
36:02 - How to scale and optimize PPC campaigns
37:38 - How to identify wasted spend
45:52 - What is the conclusion
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
Thinking Strategically about Amazon Advertising
What Do I Do With Wasted Ad Spend
The Complete Amazon Advertising Evergreen Campaign Strategy Guide
How Can I Elevate My Amazon PPC Performance Using Revenue-Per-Click Based Data?
How Should I Analyze My Data for my Amazon PPC Campaign?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Review all our show notes
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mina Elias
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message -
What Are 7 Overlooked Seller Central Tools?
Curious about the top tools that transform Amazon selling? In this episode, Michael and Mike Danford from Adverio.io explore seven overlooked Seller Central tools. These tools are great for refining your ads with insights from Search Query Performance, understanding your product costs with skew economics, and finding new possibilities with the Product Opportunity Explorer. Additionally, they'll discuss managing your brand's reputation, setting up tailored promotions, and optimizing influencer marketing with Creator Connections.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - How did Adverio impact Ad Badger?
2:55 - What tools does Seller Central offer?
4:12 - How can Search Query Performance enhance Amazon advertising?
11:09 - What is skewed economics in Amazon's context?
15:43 - What is the Product Opportunity Explorer?
19:49 - How can Market Basket Analysis improve sales?
23:46 - How to manage brand reputation on Amazon?
29:04 - How do brand tailored promotions and coupons work?
33:36 - What are the best practices for Amazon posts?
36:39 - How does Creator Connections facilitate influencer marketing?
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
How Does Tracking Keywords Help PPC?
Can Agencies Serve As Teachers In Amazon Selling?
How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
How Can I Become An Advanced Amazon Marketer?
How Can I Reach My Full Potential In The Amazon PPC Space?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Review all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Michael Danford
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message -
Why Should You Rethink Your Approach to PPC on Amazon?
In today's episode of the PPC Den Podcast, Michael's guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares how he uses data and tools to ensure PPC efforts help overall business profits. They also discuss how changing campaign strategies based on product performance leads to better long-term results.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Guest Introduction: Michael Tejeda
2:20 - Client Management Insights
3:01 - Deep Dive into Marketing Strategy
6:04 - The Role of Audits
7:14 - Understanding Client Needs
8:58 - How do FBA fee changes affect PPC strategies
10:57 - Managing Product Profitability
13:10 - Strategy and Client Communication
15:07- Key insights
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
Can Amazon PPC Success Be Predicted?
How Does Tracking Keywords Help PPC?
How To Develop A Successful Client Relationship?
Can Agencies Serve As Teachers In Amazon Selling?
How To Launch Amazon Products That Customers Actually Want?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Review all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Michael Tejeda
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message -
Can Amazon PPC Success Be Predicted?
Hi, I'm Michael, and in this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansoor will explain how to use tools like Amazon's Product Opportunity Explorer and Category Insights to predict future trends. Join us to learn about the challenges and ongoing learning in Amazon advertising.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Guest Introduction: Who is Mansoor Norouzi?
0:37 - Forecasting Focus: What is forecasting in Amazon PPC?
2:30 - How complex is Amazon advertising?
3:27 - Why never stop learning?
5:44 - What does forecasting really involve?
8:55 - How to plan financially for advertising?
11:47- How to determine market share?
17:46 - Which tools help understand the market?
29:25 - How to empower your Amazon strategy?
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
How Does Tracking Keywords Help PPC?
https://youtu.be/RJRN1RsaqWo
How To Develop A Successful Client Relationship?
https://youtu.be/PVZj1ZSrKtw
How To Launch Amazon Products That Customers Actually Want?
https://youtu.be/z4nCvWjhJnU
What Amazon PPC Updates Do You Need For 2024?
https://youtu.be/slwiD4LqGGs
How Can I Build Tasks To Help My Amazon PPC Campaign?
https://youtu.be/ncVo9QF7Qhk
How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
https://youtu.be/72tKqVk08QA
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Review all our show notes: https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mansour Norouzi
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message -
How Does Tracking Keywords Help PPC?
In this episode of the PPC Den podcast, I'm joined by Noemi Bolojan from Scale Wave. We're diving into Amazon PPC and focusing on how ad spending affects your product's search position and sales. By the end of this chat, you'll have a solid understanding of how to improve your Amazon PPC strategies and see real results.
We’ll see you in The PPC Den!
🦡 Highlights
0:35 - How do ads affect organic sales?
1:02 - How do I set up PPC campaigns?
2:19 - What are current challenges in Amazon advertising?
3:13 - Why is troubleshooting important in PPC?
5:00 - Why track keyword ranks?
10:02 - How does spending affect organic rank?
13:33 - How does rank tracking show PPC impact?
20:12 - How do I use high-value keywords effectively?
29:06 - Why is keyword rank tracking crucial?
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
How To Do Keyword Research For Amazon PPC: Back To Basics (Classic)
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
What Do I Do When A Keyword Doesn’t Convert? (Classic)
Bidding On Branded Keywords: What Happens When You Turn Them Off?
8 Solutions To Fix An Amazon Campaign With Too Many Keywords
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Review all our show notes: https://www.adbadger.com/podcast
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Noemi Bolojan
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message -
How to Use Broad Match and Modified Broad Match on Amazon?
Hey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in match types like broad match and phrase match. I explain the importance of understanding these changes to manage your campaigns better. I also discuss how broad matches can trigger very unrelated search terms, advising to use it carefully to avoid irrelevant traffic.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
0:48 - Explanation of broad and phrase match types
1:48 - Example of how broad match can trigger unrelated search terms
4:00 - Advice on sparing use of broad match in advertising strategies
6:03 - Clarification on the use of modified broad in sponsored products
9:32 - Real-world example demonstrating phrase match issues
13:31 - Tips on using search term analysis tools
16:00 - Importance of negative keyword management.
🦡 Resources & Links
How Do I Make The Most Of Amazon’s New Broad Match Update?
How Can I Use Phrase Match To Rank Higher On Amazon?
Is Exact Match Always Best?
How To Become An Advanced Advertiser For Amazon PPC Campaigns
How Ad Badger’s Experiments Helped Amazon Advertisers Optimize Performance
🦡 Book a call to discuss your best Amazon PPC strategy
📚 Get our content library that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
-
Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Customer Reviews
Gold Nuggets for PPC Professionals!
If you are someone who is starting out with PPC or a seasoned PPC professional, this podcast is for you! The topics are relevant and the content is top-class. There are hidden tips and tricks in each video which you can implement in your account to test and scale!
One of the best podcasts!
Appreciate all the strategies discussed and information in the podcasts. They are all very helpful and informative! Keep up the good work!
HANDS DOWN THE BEST PPC PODCAST
The Podcast is hands down the best in the market, I use to listen a lot of podcast on amazon but the day I started to listen to this one, it blew my mind it is so in depth yet simple and so actionable , I can literally go and implement every single time after listening to the podcast.
Plus these folks also solve your doubts on the DM on the website and never push anything to buy these guys are a real deal...
Keep it up Ad badger I love this .
I am Seller from Amazon India..and I recommend to most of my fellow sellers.
All the Best..
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