The State of Retention Marketing Ankur Gattani

Imagine 85-90% of learners actually finishing their courses and discovering unexpected career paths. It's not just about certification; it's about confidence. And upGrad knows how to keep their learner’s engaged for the long haul, with personalized interactions, clever tech, and ingenious reactivation campaigns. They're not just selling courses; they're adding value every step of the way.

(00:49) - From Finance to Marketing: Ankit Digital Journey So Far
(05:08) - The Online Education Revolution: Anytime, Anywhere, Empowered Learning
(07:21) - Decoding User Behavior: Continuous Learning or Step Changes?
(11:19) - Where Does Retention Fit in at upGrad?
(15:13) - Human Touch Triumphs: Personalized Communication Outperforms Automation
(18:22) - Finding Balance: When Frequency Meets Relevance in User Engagement
(22:51) - To What Extent Does upGrad Automate Its Personalization and Communications?
(26:59) - Capitalizing on Content: How upGrad's Free Courses and Blogs Give them an Edge
(32:49) - Maximizing Impact: Data-Driven Relevance Mapping in Course Recommendations
(40:45) - Creating and Capturing Demand: Innovative Course Strategies for Market Leadership
(45:11) - AI and Data: Transforming Counseling with Technology
(49:32) -

Over the years, retention strategies and perspectives on MarTech have undergone significant evolution. Initially, MarTech was often seen as a tool primarily for digital-first businesses. However, as the digital landscape has become increasingly integral to all industries, legacy businesses have begun to take MarTech more seriously.

(00:53) - Customer Retention: A Decade of Evolution and Changing Mindsets
(06:11) - MarTech: Bridging Old-School and New-Age Busines
(13:43) - Decoding MarTech ROI: Addressing Concerns and Evaluation Strategies
(21:01) - Leadership Perspectives on Unlocking Retention Success
(29:24) - Talent Supply in Digital Transformation: Keyur's Insights

In this podcast episode, Ankur Gattani and Rahul Raina, VP - Products at ONMO, delve into the world of cloud gaming, revealing insights into ONMO's mobile-centric approach and gaming economics. From managing in-game currency to exploring gaming's influence on diverse sectors, this conversation offers a captivating glimpse into the evolving landscape of gaming and technology.

(00:42) - From SMS to Cloud Gaming: Unraveling Rahul's Journey with OnMobile
(06:22) - Telcos' Trailblazing: Driving Retention & Metadata Magic in Early Digital Times
(12:13) - ONMO: Gaming Evolution Beyond Downloads
(16:17) - Navigating Global Complexity: ONMO's Localization & Channel Strategies
(20:56) - Balancing Act: Central Control vs. Regional Flexibility in Global Operations
(23:38) - Early Days to Engaged Users: Onmo's Journey with Retention & Engagement
(29:14) - Retention Strategies: Navigating User Behaviors in Gaming Platforms
(35:19) - Gamification Strategies: Enhancing User Engagement Across Industries
(39:12) - Understanding User Personas: Insights into ONMO's Audience Segmentation
(41:55) - Optimizing Acquisition: Balancing RoAS and User Engagement in Gaming
(45:51) - Keeping Players Engaged: Strategies for Coin Management and User Retention

We all know that data is the new oil, but how many legacy businesses are effectively fueling their operations with this powerful resource? What bottlenecks are preventing them from harnessing this data, and how can they measure ROI from MarTech tools? Join Ruchdi Hamed Naji as he shares his insights from the KSA Market.

(00:54) - Ruchdi's Career Path So Far
(03:53) - Addressing Data's Neglect in Legacy Systems
(06:08) - Exploring the Correlation: Ruchdi's Perspective on First-Party Data and Customer Retention
(10:38) - Unveiling the Oversight: Legacy Brands and the Untapped Potential of Data
(14:39) - Decoding ROI: Reimagining Success Metrics in Ruchdi's Univers
(19:03) - Balancing Act: Navigating Investment Strategies in MarTech and CDP Tooling
(22:31) - Ruchdi's Favorite MarTech Success Story: Impact and Metrics
(28:14) - Campaigns & Strategies: Bridging Offline to Online Customer Conversion
(31:45) - Discounting Dynamics in KSA: Ruchdi's Advocacy for Value-Added Services
(38:21) - How Ruchdi's Travels Nurture the Current Marketer in Him
(43:17) - MarTech: No Longer a Luxury, but a Necessity
(46:59) - Improved Business Performance through MarTech Understanding
(48:32) - AI: A Fundamental Aspect of Sustainable Solutions Today

Insurance is probably one of the most competitive and difficult businesses to be in. It's a push category, and the lack of education doesn’t help its cause. Only once a year will the customer actively want to be touched base with, and that is at renewal. But what sets these 2 apart?

(00:52) - More About The Insurance Landscape In India
(07:27) - Their Strategies — Diving In Headfirst Or Playing It Safe?
(13:25) - The Big Buyer Persona
(19:03) - The Post-Purchase Game: What Metrics Do They Track?
(25:12) - Selling Insurance: What Are Your Users Looking For?

Social Offline is a popular hangout for millennials and Gen Zs, whether they're meeting up for work parties, catching up with friends, or going on dates. Rahul Wishard, in charge of CRM & Loyalty for Social's parent brand, shares insights into what keeps customers coming back for more.

(00:42) - How Did Rahul End Up in CRM?
(02:16) - From Empty Tables to Full Insights: Impresario's Data Journey in Hospitality
(04:11) - Beyond Database Marketing: Crafting Customer Journeys in Hospitality
(06:08) - Contrasting CRM Evolution in Hospitality vs. Retail
(10:38) - From Registers to Wi-Fi: Tracing the Evolution of Data Capture in Hospitality
(14:54) - Navigating Consumer Segmentation in Hospitality
(18:43) - Mastering Data Chaos: Scaling CRM & Loyalty Across 51 Outlets
(20:54) - Empowering 50+ Outlets: Unveiling the Significance of CRM & Loyalty
(24:59) - Decoding Social's CRM Strategy: Metrics, Insights, and Impact
(29:54) - Unraveling Social's Consumer Patterns: From Corporate Celebrations to Chill Hangouts
(32:32) - Empowering Frontline Staff: The Future of Personalized Dining Experiences
(36:11) - F&B Personalization: Data and Tech for Better Customer Experience
(40:03) - Enhancing Customer Feedback Mechanisms in F&B: Challenges and Solutions
(45:02) - Scaling Experiences & Overcoming Regulatory Hurdles
(47:36) - Strategic Partnerships for Data Capture and Customer Engagement in F&B