34 min
The story of India's fastest-growing smoothie chain with Drunken Monkey Dialogue Now
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- Business
Samrat Reddy, Founder, Drunken Monkey, joins Divya on this episode. Drunken Monkey is one of the fastest-growing smoothie chains of India. It runs on a franchisee model of operation through the country and has signed up over 42 plus outlets in the middle of the pandemic making a total of 100 plus outlets in 43 cities as of this year.
They discuss:
Q. What is the gap in the industry you saw when establishing Drunken Monkey?
Q. Was educating the Indian customer to a smoothie brand a challenge? How did you create awareness for the product and market it?
Q. What is your business model?
Q. Was your business hit by COVID or has COVID-19 acted as a catalyst to boost the demand for healthy products such as yours?
Q. If I am a smoothie virgin how should I start to incorporate it in my diet? The benefits etc.?
Q. Speak to us a little bit on this sector, is there a lot of competition? Do you see the market for such niche products like yourself growing in India?
Q.Your biggest struggles/drawbacks when getting into the smoothie business?
Q.Is there a story behind the name of your brand?
Q. Looking back, what would you have done differently when establishing Drunken Monkey? Your biggest learning as an entrepreneur?
Follow the Dialogue Room IG page to become smarter https://www.instagram.com/dialogueroom/
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Send in a voice message: https://podcasters.spotify.com/pod/show/dialogue-room/message
Samrat Reddy, Founder, Drunken Monkey, joins Divya on this episode. Drunken Monkey is one of the fastest-growing smoothie chains of India. It runs on a franchisee model of operation through the country and has signed up over 42 plus outlets in the middle of the pandemic making a total of 100 plus outlets in 43 cities as of this year.
They discuss:
Q. What is the gap in the industry you saw when establishing Drunken Monkey?
Q. Was educating the Indian customer to a smoothie brand a challenge? How did you create awareness for the product and market it?
Q. What is your business model?
Q. Was your business hit by COVID or has COVID-19 acted as a catalyst to boost the demand for healthy products such as yours?
Q. If I am a smoothie virgin how should I start to incorporate it in my diet? The benefits etc.?
Q. Speak to us a little bit on this sector, is there a lot of competition? Do you see the market for such niche products like yourself growing in India?
Q.Your biggest struggles/drawbacks when getting into the smoothie business?
Q.Is there a story behind the name of your brand?
Q. Looking back, what would you have done differently when establishing Drunken Monkey? Your biggest learning as an entrepreneur?
Follow the Dialogue Room IG page to become smarter https://www.instagram.com/dialogueroom/
---
Send in a voice message: https://podcasters.spotify.com/pod/show/dialogue-room/message
34 min