100 episodes

The Thought Leadership Project is hosted by Jay Harrington and Tom Nixon, principals at legal marketing agency Harrington. Harrington and Nixon are experts in helping lawyers turn expertise into thought leadership...and thought leadership into new business. For more, visit TheThoughtLeadershipProject.com.

The Thought Leadership Project Jay Harrington & Tom Nixon

    • Business

The Thought Leadership Project is hosted by Jay Harrington and Tom Nixon, principals at legal marketing agency Harrington. Harrington and Nixon are experts in helping lawyers turn expertise into thought leadership...and thought leadership into new business. For more, visit TheThoughtLeadershipProject.com.

    Episode 100: A Celebration of 100 Episodes of The Thought Leadership Project

    Episode 100: A Celebration of 100 Episodes of The Thought Leadership Project

    To commemorate our 100th episode, Jay and Tom play a game of . Do we agree 100% with these examples of conventional marketing wisdom? Can each of them get the other to 100% agree with some provocative assertions and unconventional takes?

    It's all about thought leadership, the modern marketing environment, the future of content marketing, and LinkedIn as a business development platform.

    Tune in and see where you fall. Are you ?

    Episode 99: Turning Connections into Clients

    Episode 99: Turning Connections into Clients

    Making new connections, whether on LinkedIn or otherwise, is great. But most professionals want to turn those connections into paying clients or referral sources at some point. In this episode, Jay and Tom discuss how to play the long game and nurture relationships to the point where you’re no longer held at arm’s length - and instead are welcomed with open arms.

    Episode 98: An "Ask Us Anything" Session About LinkedIn

    Episode 98: An "Ask Us Anything" Session About LinkedIn

    In this episode, Jay and Tom give you a behind the scenes listen to some of the insights they share with members of the Thought Leader Collaborative, a training platform and community for LinkedIn thought leaders.

    Episode 97: Key Insights from the 2021 Thought Leadership Impact Study, with Joe Kingsbury and Tusar Barik

    Episode 97: Key Insights from the 2021 Thought Leadership Impact Study, with Joe Kingsbury and Tusar Barik

    As thought-leadership marketers, Jay and Tom look forward every year to the release of the Thought Leadership Impact Study. In this episode, they have the chance to do a deep-dive into what the study says and why it matters with two of its architects, Joe Kingsbury of Edelman and Tusar Barik of LinkedIn.

    Episode 96: How to Get Better at Business Development, with Aaron Baer

    Episode 96: How to Get Better at Business Development, with Aaron Baer

    We know business development is important. We know a book of business has many benefits. But…we often don’t know where to start. In this episode, Aaron Baer joins us to discuss the what, why, and how of business development for lawyers.

    Episode 95: Why LinkedIn Matters and How to Make it Work for You, with Alexis Robertson

    Episode 95: Why LinkedIn Matters and How to Make it Work for You, with Alexis Robertson

    “I just don’t see the value,” is something we often hear from lawyers who aren’t on LinkedIn, or who have a presence but aren’t taking action there. On this episode, Alexis Robertson, Director of Diversity & Inclusion for Foley & Lardner, joins us and makes the LinkedIn value proposition clear.

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