The "Two Lenses" Design Thinking Secret to Solving Every Problem Ep13 How to Save the World | The Psychology & Science of Environmental Behavior

This understanding lead me to coin the term, the “two lenses” approach to social change.

The two lenses approach means,

1) Your problem needs to be understood through the lens of measurement or data.

and

2) Your solution needs to be understood through the lens of behavioral psychology.


This is the cornerstone of the design work I do. From my book, How to Save the World, page 7.

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