The Voiro Podcast Voiro

🚀 Season 6, Episode 3: Join us for a captivating episode as Kavita Shenoy (CEO, Voiro) and Soumya Gupta (Thecore and TheSignal) delve into the dynamic world of media, ad monetisation, and technological innovations.


From the impact of AI on content creation to the surprising resurgence of radio and the intricacies of ad monetisation, this episode is packed with insightful discussions.


Highlights include:


⚡️Media trends over the past year and the constant evolution in the industry.


⚡️Radio's unexpected comeback and its strategic positioning in the modern media landscape.


⚡️The critical role of AI in shaping future content strategies and the challenges surrounding regulation.


⚡️The resilience of print media in India, driven by regional language pride and local relevance.


⚡️An exploration of the film distribution challenges and the strategic plays by PVR-Inox.


⚡️A preview of what's next for The Impression and the broader media landscape in the face of massive mergers and a shifting focus towards advertising as a core revenue stream.


👉 Learn about Voiro: https://voiro.com 
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech


Subscribe to TheSignal here: https://theimpression.thesignal.co/subscribe


EY Report: https://www.ey.com/en_in/media-entertainment/reinvent-india-s-m-e-sector-is-innovating-for-the-future


CC: TheCore, Microsoft, EY, Ashish Pherwani, Deccan Herald, Mint, Daily Thanthi, MinMini, PVR, Uber, Good Glam, Flipkart, Myntra, Purplle, Nykaa


#VoiroPodcast #theimpression #thesignal #MediaInnovation #AdTech #DigitalMedia #AIinMedia #ContentCreation #RadioRevival #PrintMedia #CinemaAdvertising #MediaTrends #ai #genai #radiostar

🚀 Season 6, Episode 2: Dive into the vibrant world of ad tech with our latest episode, featuring Kavita Shenoy, Abash Sinha, and Leena Ghosh. Recorded in the aftermath of the ad:tech India event, this episode offers a treasure trove of insights from the intersection of social media, entertainment, and advertising. Our hosts dissect the trends and strategies defining the digital landscape, sharing anecdotes and expert analyses on the future of advertising technology.


Show Highlights:


🎤 Highlights from ad:tech India: Discover the energy and insights from one of the ad tech industry's key gatherings.


📈 Exploring CTV's potential in India: Delve into the opportunities and challenges as global companies, like Freewheel, make their mark.


📱 Snapchat's Unique Position: Unpack Snapchat's strategy to captivate Gen-Z users, especially during high-profile events like the Oscars.


🤝 Conversations with Industry Leaders: Gain from Voiro's interactions with customers and leaders about the future of digital publishing and monetisation.


🎥 Personal Picks: What are the hosts watching and reading? From "Shogun" to stand-up comedy, get personal recommendations.


👉 Learn about Voiro: https://voiro.com 
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech


CC: Samsung, Adstr, Hipi (Zee), Rooter, Freewheel, Ajith Mohan (Snap), Kevin Vaz (Jio), Kiran Mani (Jio)


#VoiroPodcast #AdTech #DigitalMarketing #CTVAdvertising #SnapchatStrategy #InfluencerMarketing #AdMonetisation #MediaTrends #GenZMarketing #EcommerceStrategy #ctv #gaming #adtechin #ai #artificialintelligence

🚀 Season 6, Episode 1: Welcome to the electrifying first episode of Season 6, where the realm of digital landscapes is dissected and redefined! Join Kavita Shenoy and Anand Gopal as they kick off an exhilarating new season, exploring the uncharted territories of digital media and advertising. This season premiere is packed with insights and discussions that will leave you pondering and wanting more.


🎥 1. Screen Gems: Discover the content that's captivating our hosts.


🕶️ 2. The Spatial Revolution: Vision PROs have arrived, transcending beyond AR into the realm of Spatial Computing. Delve into how this groundbreaking technology is set to revolutionise advertising, reshaping how we interact with the digital world.


🤼 3. Netflix Enters the Ring: Witness the game-changing move as Netflix secures exclusive streaming rights for WWE RAW. Explore how this bold strategy is set to redefine the streaming landscape and what it means for the industry's future.


🌐 4. ATS 2024 - Themes Unveiled: Take a deep dive into the pivotal themes of ATS 2024, including the future of post-cookie tech, the rising tide of sustainability, and the immersive world of gaming. Understand the forces steering the digital ecosystem and how they're set to transform the industry.


🤖 5. The Voiro Corner - AI Unleashed: In this thought-provoking segment, Kavita and Anand ponder the vast potential and ethical considerations of AI. They talk about how this transformative technology can be harnessed effectively and responsibly in the ever-evolving landscape of monetising digital media.


👉 Learn about Voiro: https://voiro.com 
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech


CC: Apple, Netflix, YouTube, Disney, Ben Thompson, Stratechery, Jeff Green, The Trade Desk, ExchangeWire, Voiro, Amazon, Reliance, Network18, Sony, Zee 


#contentcreation #ai #spatialcomputing #vr #ar #entertainment #privaacy #context #advertising #ats #cookies #gaming #sustainability #datasharing #dcr #cleanrooms #automation 

[Season 5, Episode 13] In the latest and final episode of Season 5 of the Voiro Podcast, hosts Anand Gopal and Kavita Shenoy bring you a riveting discussion filled with insights and humour. As we wrap up this season, join us in exploring a diverse range of topics:


Delving into humanity's second most important query: 'What’s for dinner?'Unpacking the latest buzz from CES 2024 – the forefront of tech innovation.Reflecting on the peculiarities of the post-SAG-AFTRA Golden Globes.OTTVerse’s comprehensive list of OTT events in 2024 (linked below).Sam Altman's marriage and the rise of India's own GPT, SarvamAI.Analysing Google Gemini and the evolving landscape of fair-use in the AI world.Exploring the ongoing Sony-Zee merger saga: will they or won’t they tie the knot?Understanding what content performance analytics can reveal for OTTs.

Stay tuned for a blend of tech wisdom and light-hearted banter. The Voiro Podcast will return with Season 6, bringing more intriguing discussions and insights into the world of technology, media, and advertising.


OTTVerse: https://ottverse.com/events/


👉 Learn about Voiro: https://voiro.com 
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech


CC: Instacart, Google, CES, AdTechGod, Evan Shapiro, Martin Sorell, Linda Yacarino, X, Publica, Paul Gubbins, Yahoo, Samsung, Ben Thompson, Live Mint, rabbit r1, Matthew Belloni, Puck, Amazon, Apple, Netflix, Instagram, TikTok, Krishna Rao Vijayanagar, OTTVerse, OpenAI, SarvamAI, Vivek Raghavan, Pratyush Kumar, Microsoft, NYT, Sony, Zee, Reliance, Disney, Network18, Voiro


#GPT #advertising #adtech #llm #lam #assistant #gemini #bard #copilot #ott #midjourney #rabbitr1

[Voiro Podcast - Season 5 Episode 12] Join Anand Gopal and Anil Karat in the latest Voiro Podcast episode as they kick off the year by dissecting adtech and martech predictions. Here’s the rundown:


1️⃣ Content Radar: Anand and Anil spill the beans on what's capturing their content attention lately.


2️⃣ Google's Cookie Saga: Anand leads with predictions on Google's move to retire 3rd party cookies, prompting Anil to unravel the historical significance and the potential impact on the advertising landscape.


3️⃣ AI Revolution: Anand predicts AI's role in shaping contextual ads and automating creative production. Anil weighs in on the dual facets of AI, especially with major elections looming in 2024.


4️⃣ Digiday Insights: Anand shares his perspectives on Digiday's bold predictions, from Netflix's stance to Amazon's growth and the future of big advertisers.


5️⃣ Bundling for Success: Anil forecasts 2024 as the year of bundling, emphasising its potential to expand audience reach and streamline subscriptions for businesses.


6️⃣ First Party Data Dominance: Anil wraps up with insights into the growing importance of first-party data, focusing on efficient ad spending and robust ad dollar tracking.


Don't miss this riveting episode! Tune in now: https://voiro.com/podcast/anand-anil-2024-adtech-martech-predictions


👉 Learn about Voiro: https://voiro.com 
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech


Evan Shapiro, Google, Digiday, Netflix, Amazon, Lex Friedman, AdExchanger


#trends #ai #cookies #3pcookies #genai #chatgpt #cybertruck 

[Voiro Podcast - Season 5 Episode 11] Anand Gopal and Kavita Shenoy start the last episode of the year on a merry note and talk about the future of AI, content and climate change. In this special episode we talk about:

1 - All time favourite Christmas Movies.


2 - The impact of AI in the Content Value Chain


3 - Change in LLMs from deterministic to contextual


4 - Speed of AI development and the costs associated with it 


5 - What a utopian world of content would look like.


Listen in for an engaging conversation on what the future’s going to look like. 


👉 Learn about Voiro: https://voiro.com 
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech


#advertising #monetisation #LLM #genai #ai
 OpenAI, Meta, Google, Amazon, Ben Thompson, Stratechery