Conversion optimization is a system for increasing the percentage of visitors to a website that convert to customers or more generally take any desired action on a web page. It is commonly referred as CRO.
Most commonly used or most well-known conversion optimization techniques:
1. AB Testing / Multivariate Testing
2. Improving the Customer Value Proposition
3. Copy in simplified, colloquial language
4. Create a sense of urgency
5. Address concerns upfront