27 min
Transforming the Insights Function into a Must-Have with Deborah Walker, Director — Consumer Insights at The Michaels Companies, Inc. The Consumer Insights Podcast
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- Marketing
Who exactly is your customer? More importantly, how do you know?
A solid insights strategy powers better decisions, sharpens targeting, fuels innovation, and sets your organization up for success. But too often, insights are sidelined as a 'nice-to-have' function, stripping organizations of their competitive edge.
Leveraging her extensive experience in building insights functions from the ground up, Deborah Walker, Director — Consumer Insights at The Michaels Companies, Inc., helps move the insights function to where it truly belongs — the ‘must-have’ category. She joins us to delve into her successful five-step program for establishing and enhancing this critical function.
We also discuss:
Why insights professionals should be at the forefront of decision-makingThe power of taking a “MythBusters” approach to insights workStrategies to tackle analysis paralysis and unlock powerful insights
Who exactly is your customer? More importantly, how do you know?
A solid insights strategy powers better decisions, sharpens targeting, fuels innovation, and sets your organization up for success. But too often, insights are sidelined as a 'nice-to-have' function, stripping organizations of their competitive edge.
Leveraging her extensive experience in building insights functions from the ground up, Deborah Walker, Director — Consumer Insights at The Michaels Companies, Inc., helps move the insights function to where it truly belongs — the ‘must-have’ category. She joins us to delve into her successful five-step program for establishing and enhancing this critical function.
We also discuss:
Why insights professionals should be at the forefront of decision-makingThe power of taking a “MythBusters” approach to insights workStrategies to tackle analysis paralysis and unlock powerful insights
27 min