Ep. 91 - Typically, Chris is always an advocate for data driven decision making and letting the data determine what needs to be done. However, this week Chris is joined by Tim Cakir who brings an interesting case to the table, that sometimes your gut is right. Finding a balance between the two is key. But how do you balance the decision driven nature that we must adhere to as marketers, with the human nature of trusting your intuition? Tune in for Tim's explanation that provides a better understanding of when to trust your gut over your data.