Viral Marketing Campaigns - what worked and what didn’t #fentybeauty #sharukhkhan #sharktank #indigo

What’s the secret to scaling a brand—sales, marketing, or partnerships?
In Lesson #3 of The FoundHers Podcast, we sit down with two absolute pros who’ve worked on partnerships with Shah Rukh Khan, Zomato, CRED, and more. From Indigo X Mokobara to the Barbie movie’s marketing genius, we discuss what exactly makes a collaboration a success.

This episode covers:

• Why marketing burns money, but sales makes it back
• How partnerships (when done right) can be a boost for your brand
• Why brands are going back to in-person experiences
• Tier 2 & 3 cities—why they’re the next big thing
• The art of negotiation: Knowing what to ask for & what to let go

About our Guests:
Vishakha Acharya, founder of Partner Pod, is a partnerships expert who has worked with brands like CRED, Zomato, and Epigamia to drive growth through strategic collaborations. With a decade of experience, she knows how to turn connections into impact.

Bhavna Jeswani is the co-founder of Rock Paper Rum, India’s homegrown craft rum brand that recently made waves on Shark Tank India. With 17 years of experience in Media & Entertainment marketing, she has worked with some of the industry's biggest names, including Red Chillies Entertainment, Kolkata Knight Riders, and Junglee Pictures. Now, alongside her husband Lalit Kalani, she is on a mission to put Rock Paper Rum on the global spirits map, redefining India’s rum culture with innovation and storytelling.

Instagram
https://www.instagram.com/thefoundherspodcast_/
https://startinc.in/podcast/
Hinal Mehta, Host
https://www.linkedin.com/in/hinalmehta15/
StartInc
https://www.instagram.com/startinc.in/
https://www.linkedin.com/company/startinc/
Vishkha Acharya, Guest
https://www.linkedin.com/in/vishakha-acharya/
Bhavna Jeswani, Guest
https://www.linkedin.com/in/bhavna-jeswani-445a369/
https://www.instagram.com/rockpaperrum/
Gifting Partner for Season 2:
Harkoi - A beauty brand solving problems for Indian skin & hair
https://www.instagram.com/harkoi_life/