Did you know that Google has a 160-page doc that outlines how the search algo works that it updates every 6 months?
If you are an SEO, it really qualifies as your first starting point.
This is why Lily Ray stands out. Here, I got a chance to ask Lily about how news publishers should think about EAT implementation. We chat about the outlook on AI content, the need of building trust with the audience, and most importantly how newer publications have a shot at establishing their expertise.