22 min

Why Standardising Customer Service Quality at Scale is Key - Manisha Seewal The Twenty-Minute Moat - A Verloop.io Podcast

    • Careers

Manisha Seewal was the Chief Marketing Officer of Southeast Asia’s first Unicorn car marketplace - CARRO. Currently, she is the CMO of Gumtree Australia and leads efforts in building the brand as a leading destination for buyers and sellers in the automotive market in Australia through CarsGuide and Autotrader.
Manisha is a leader in the Digital Transformation space and has led several “Singapore’s first” digital transformation initiatives, which includes Singapore’s first “Netflix for Cars”- a car subscription-based service, Singapore’s first ChatBot from a life insurer and Singapore's first Pay-as-you-drive insurance. Manisha is listed amongst one of the world’s 100 Most Influential Chief Marketing Officers and Top 50 Women leaders in Asia.
We cover: 
How has the customer support space evolved over the yearsUnderstanding customer support at CarroHow to measure effectiveness in customer support What channels do customers prefer when interacting with brands Where the customer support industry is headed in the next 3 years

Manisha Seewal was the Chief Marketing Officer of Southeast Asia’s first Unicorn car marketplace - CARRO. Currently, she is the CMO of Gumtree Australia and leads efforts in building the brand as a leading destination for buyers and sellers in the automotive market in Australia through CarsGuide and Autotrader.
Manisha is a leader in the Digital Transformation space and has led several “Singapore’s first” digital transformation initiatives, which includes Singapore’s first “Netflix for Cars”- a car subscription-based service, Singapore’s first ChatBot from a life insurer and Singapore's first Pay-as-you-drive insurance. Manisha is listed amongst one of the world’s 100 Most Influential Chief Marketing Officers and Top 50 Women leaders in Asia.
We cover: 
How has the customer support space evolved over the yearsUnderstanding customer support at CarroHow to measure effectiveness in customer support What channels do customers prefer when interacting with brands Where the customer support industry is headed in the next 3 years

22 min