Wythe’s Peter Middleton on working through disasters | #053 HandCut Radio

Imagine that you’re a young, 20-something clothing designer, and you’re self-funding the growth of your label. It’s going well and you’ve invested heavily in your next collection. Then, picture an overnight flash-flood, a warehouse filled with more than three feet of water, and half that collection being written off. Peter Middleton, the founder of Wythe, found himself in that very position less than a year ago.We wanted to talk to him about what the rollercoaster of building a young brand is...