Trusted Authority - The Podcast Petra Zink

We're 150 episodes old or young - either way, it’s the perfect opportunity to reflect and look back on the biggest lessons learned to date, working with some of the most influential and successful leaders, entrepreneurs, executives, and impact makers who have shaped industries and inspired change. In this special milestone episode, I’m taking a deep dive into the insights I’ve gained working with and interviewing inspiring thought leaders and trailblazers.    LESSON 1 - You Can’t Stop The Waves But You Can Learn To Surf LESSON 2 - The Power of Making Hard Choices for Future Success LESSON 3 Power Of Being An Original And Innovate To Create An Economy Of One LESSON 4 - Communication To Build Connections And With That, Competitive Edge LESSON 5 - Your Best Thinking Yesterday Quickly Becomes Your Biggest Baggage Tomorrow  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Check out the *brand new* 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at

AI, in all its shapes and forms, has certainly taken center stage across pretty much every industry and profession. And let’s be honest—we are literally just at the beginning of what’s possible. But that’s the question: How can we, as individuals, leaders, and businesses, prepare for this next economy in terms of leveraging emerging technology to our advantage and upskilling effectively? This is what we discuss with today’s guest— , Professor and Chair in Digital Economy at QUT Business School, listed among the Top 100 Global Thought Leaders in AI by thinkers360, and recently launched his book "The Economy of Algorithms." With an impressive career that spans global innovation teams in Silicon Valley, research management at SAP's Machine Learning lab in Singapore, and fellowships at Microsoft Research Asia, Marek brings a wealth of knowledge and experience to our discussion today.   In this episode, we cover a lot, including: → The role of digital minions in reshaping industries → The significant economic changes driven by AI → How businesses can leverage AI to gain a competitive edge → The impact of AI on the workforce → The ethical considerations around AI deployment → The future trends we can anticipate in this rapidly evolving landscape   Connect with Marek: LinkedIn:   Substack Newsletter: Book: ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Check out the *brand new* 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at

If you’re still sitting on the fence about whether to do a personal brand shoot or not, whether it's because the last shoot didn't give you images that actually represented you or you have never done one so you’re not sure what to expect and how to prepare - this episode is for you as I give you the exact blueprint on how to make your next shoot a success and turn the images into long-lasting assets. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Check out the *brand new* 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at

You can be the best in your industry, but if nobody knows about it, it won’t get you far. This is where effective marketing comes in. Especially nowadays, with more choices and competition in the market, having a clearly articulated value proposition and valuable differentiator is key to standing out and not only staying in business but becoming a category or even market leader. However, marketing can also be confusing due to the constant changes happening all the time. I’m excited to be joined by this week's guest, . Andrea has been living and breathing marketing, especially digital marketing, before it became mainstream. Andrea Eisele is a holistic digital marketing and business growth strategist, founder & MD of a holistic digital agency and Google Partner, driven to lead better businesses to acquire more sales through marketing campaigns that resonate and result in tangible sales results. With nearly 20 years of experience across agency and client sides, Andrea has a proven track record of guiding businesses to success with effective marketing strategies. At LeadKing Digital, Andrea and her team focus on landing more leads and building businesses.eir influence; beyond their title.  Andrea is a university-educated digital marketing expert with experience at three of Australia's top media agencies. She's skilled in strategising, implementing, and measuring successful digital marketing campaigns across various industries. With a strong sales background, Andrea knows how to attract, engage, and retain customers in competitive markets. She's adept at working with CEOs, managing directors, general managers and marketing managers, providing tailored marketing solutions and ensuring ROI for online and offline advertising. Andrea specialises in SEO, Google Ads, and e-commerce marketing, making her your go-to digital teammate. Andrea is not only passionate about landing leads for your business, but she is also passionate about her family and friends, and about helping make the world a better place through empathy, kindness, and gratitude. Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Check out the *brand new* 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at

Personal branding activities require a certain set of skills and aren’t innate talents. However, the good news is that they can be learned. That being said, it takes time to develop not only the necessary skills but also to establish the assets, systems, processes, and workflows needed to make it happen effectively. This is where many people struggle. Learning a new skill that significantly impacts and shapes their reputation is no small feat and comes with its own set of challenges and considerations. Nevertheless, outsourcing your personal brand activities can be an option, provided it's done correctly. In this week's episode, I'll share the do's and don'ts of working with your team or an external agency to build your brand, profile, and presence.   ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Check out the *brand new* 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at

If you want to be taken seriously you need to take yourself seriously and that also applies to you if you want to commercialise your personal brand. And this is where facts, data and numbers come in. It’s easy to say things don’t work or blame everyone and anyone for not getting the results you want but this is usually just emotions taking over. We need to focus on what doesn’t change and fluctuate and that is data. In this episode, we are talking to who is a fractional CFO and finance expert who’s left corporate to start her own business, supporting founders and business owners in their journey of growing with simple, yet effective systems. We talk about what it actually takes to grow and scale a business, the numbers we need to track that actually move the needle and how to turn revenue into personal wealth. Trust me when I say - Carla shares with us how to improve cash flow and the bottom line results. If you want to learn more about Carla hop over to:  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Check out the *brand new* 32-min on-demand masterclass: 3.) Get your personalised Authority Score with the free Scorecard: 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at