IngenioUs Melissa Morriss-Olson

Joining us for today’s conversation is Allen Adamson, a true marketing wizard and the author of the fantastic new book, Seeing the How: Transforming. Transforming What People Do, Not Buy, To Gain Market Advantage
Alan is not just any marketing expert—he's a visionary who has worked with some of the world's leading brands, and he's here to share insights that are highly relevant for higher education.

Allen’s latest book is all about the power of experience innovation, a concept that can transform how we think about the student experience. We often hear about the importance of what we teach, but Allen is going to challenge us to think about how we deliver that education and why the student experience is so crucial in today’s competitive landscape.

We'll explore how universities can distinguish themselves by focusing on the overall experience they offer, from campus life to support services, and even how they
integrate technology. Alan will share practical strategies for understanding and enhancing the student journey, drawing from his vast experience in the corporate world and beyond.

So, grab a cup of coffee, get comfortable, and get ready for a thought-provoking conversation that may just leave you feeling a little bit uncomfortable.

Keywords experience innovation, product transformation, marketing, higher education, brand promise, customer
needs, consensus-driven environment, focus, execution, brand, unique experience, vision, customer journey, touch points, lenses, differentiation, higher education

Takeaways

·       Experience innovation is about changing how the product fits into the customer's life and the overall experience it provides.

·       In higher education, the focus should shift from the product (education) to the experience.

·       Universities have multiple customers, including students, parents, faculty, and donors, and
the brand needs to work for all of them.

·       Executing a brand promise is challenging in a consensus-driven environment, but it's important to focus on one key area of excellence.

·       Word of mouth and social media play a significant role in shaping brand perception.

·       Shared governance can limit the ability of colleges and universities to move forward with their brand promise.

·       Some universities, like NYU, have successfully integrated their brand into the city they are located in, providing a unique experience for students. Having a clear
vision and the authority, resources, and time to execute it are crucial for creating a strong brand and delivering a unique experience.

·       Understanding the customer or student journey and identifying touch points for improvement can lead to significant enhancements in the overall experience.

·       Looking at the market through different lenses can help identify opportunities that may be right in front of us but are often overlooked.

·       Staying true to an organization's roots and leveraging its DNA can drive innovation and differentiation.

·       In higher education, focusing on a specific target audience and innovating on the student experience can help institutions better differentiate themselves.

Chapters

00:00Introduction
and Discussion of Alan Adamson's Book

01:09Experience
Innovation: Changing the Focus from Product to Customer Experience

07:20Understanding
the Multiple Customers of Universities

13:58Executing
a Brand Promise in a Consensus-Driven Environment

24:08The
Challenges of Shared Governance in Higher Education

29:00Success
Story: NYU's Integration of Brand and City Experience

30:29The
Power of Focus and Execution

32:23Creating
Signature Experiences

34:39Aligning
with DNA and Execution

38:26Looking
at the Market Through Different Lenses

48:26Reimagining
Digital and Virtual Experiences

53:35Differentiating
Through Focus and Innovation

 




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In this episode, we delve into the journey of an exceptional higher education leader: Dr. Amy Bragg Carey, President of Kansas-based Friends University, whose leadership is characterized by vision, resilience, and faith-driven decision-making. Dr. Carey has navigated Friends University through a transformative journey, guiding it from a turnaround situation to a thriving institution. Her empowering leadership style, rooted in her deep faith and commitment to fostering a positive and inclusive environment, has made a significant impact on the university's growth and success.

Dr. Carey shares insights into her leadership philosophy, the influence of her early mentors, and the innovative strategies she has employed to drive enrollment and build a strong community. We'll explore how her background in advancement and marketing, combined with her dedication to the university's Quaker heritage, has shaped her approach to leading with clarity and purpose.

Join us as we uncover the story of Dr. Amy Bragg Carey’s empowering leadership at Friends University, and gain valuable lessons on resilience, vision casting, and creating a culture of innovation in higher education.

Keywords: leadership journey, empowerment, vision, faith, Friends University, enrollment management,
fundraising, Quaker institution, international students, facilities, endowment, character development

Key Takeaways

·       Empowering and equipping team members is crucial for effective leadership.

·       Clarity in vision and goals is essential for guiding the institution.

·       Faith influences decision-making and interactions with others.

·       Friends University focuses on respect, inclusion, service, and excellence.

·       Strategies to increase enrollment include adding market-demand programs and improving retention rates.

·       Building relationships and fundraising are important for the institution's success.

·       The vision for Friends University is to be the preferred Christian university in the region.

·       Recruiting international students and expanding programs are exciting opportunities.

·       Improving facilities, building the endowment, and focusing on character development are part of President Carey's legacy goals.

Sound Bites

·       "Empowering people is important to me"

·       "I see myself as a cheerleader"

·       "We've faced challenges before and we can do it again"

Chapters

00:00 Influential Individuals and the Leadership Journey

05:41 Empowerment, Vision Casting, and Clarity in Leadership

09:10 The Role of Faith in Decision-Making and University Culture

10:45 Unique Culture and Governance of Friends University

13:51 Strategies for Managing Enrollment and Adding New Programs

24:25 Clarifying the Institution's Identity

27:30 Opportunities for the Future: Preferred Christian University and International Students

28:42 Expanding International Student Population

31:44 Applying Research on Turnaround Schools

41:34 Building Relationships and Fundraising

46:51 Strengthening Physical Infrastructure and Endowment

49:50 Fostering Resilience in Students

51:31 The Value of Longevity in the Presidency






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Nazareth University President Elizabeth (Beth) Paul, Ph.D. shares her journey to becoming a college president and her leadership philosophy. She emphasizes the importance of using oneself well and being mission-driven. She discusses the challenges and opportunities of following a long-serving president and the importance of establishing one's own leadership style. President Paul highlights the founding principles of Nazareth University and its commitment to community partnerships and change-making. She also discusses the value of inclusive communities and the impact of learning innovations. President Paul offers advice to emerging leaders and emphasizes the need for intergenerational learning in higher education.

 Keywords: college presidency, leadership journey,
mission-driven, leadership philosophy, challenges, opportunities, establishing leadership style, founding principles, community partnerships, change-making,
inclusive communities, learning innovations, emerging leaders, intergenerational learning
 
Takeaways


Being mission-driven and using oneself well are important aspects of effective leadership.
Following a long-serving president presents both challenges and opportunities for establishing one's own leadership style.
Community partnerships and change-making are key components of Nazareth University's mission.
Inclusive communities and learning innovations are important for the future of higher education.
Emerging leaders should not give up and should embrace intergenerational learning.

 
Sound Bites
"Being mission-driven and using oneself well"
"Learning is what it's all about"
"Establishing one's own leadership style"

 Chapters
00:00Introduction and Background
13:24Establishing Leadership Style
35:24Dealing with Adversity
43:22Advice for Emerging Leaders
49:35Intergenerational Learning




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In his recent IngenioUs blog post, David J. Staley discusses the evolving landscape of higher education based on insights from Martin Betts and Michael Rosemann's book, The New Learning Economy: Thriving Beyond Higher Education. Staley introduces the concept of "educational well-being," emphasizing the need for continuous learning to maintain relevant knowledge and skills throughout one's career. He critically examines the traditional higher education model as primarily an "up-front knowledge industry," suggesting it is increasingly inadequate due to rapid knowledge depreciation driven by advancements in AI and automation.
Staley advocates for Educational-well-being-as-a-Service (EaaS), a subscription-like model that continuously updates educational credentials similar to how healthcare services are administered. This model, he argues, could better serve the modern economy by adapting to ongoing changes and personal learning needs.
The value of Staley’s thinking lies in his forward-looking approach to educational models, pushing for radical changes that align with the realities of the knowledge economy. His ideas challenge traditional institutions to reconsider their roles and adapt to a system that supports lifelong learning and educational flexibility. This perspective is crucial as it highlights the need for higher education systems to evolve and remain relevant in a rapidly changing global context.


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Welcome to another episode of IngenioUs, where we explore transformative ideas and the people behind them in higher education. Today, we're thrilled to host two remarkable leaders, Sarita Brown , Co-Founder and President and Deborah Santiago, Co-Founder and Chief Executive Office of Excelencia in Education. Over the past 20 years, Excelencia has played a pivotal role in shaping the landscape of Latino student success in American
colleges and universities.

 In today’s conversation, Sarita and Deborah will take us through the inspiring journey of Excelencia, from its inception to becoming a national leader in advancing Latino student college completion.

They'll share insights into their strategic approach to data-driven advocacy, the significant milestones they've achieved, and what lies ahead in their mission to accelerate Latino student success.

Join us as we delve into how their leadership
and unwavering commitment have transformed educational practices and policies, and continue to impact countless lives across the nation.





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In this episode, we're joined by a truly inspirational figure in higher education, President Georgia Nugent of Illinois Wesleyan University. President Nugent has charted a unique and groundbreaking path through the academic world, not just breaking glass ceilings but also reshaping the institutions she’s led with her innovative vision and deep-rooted wisdom informed by her studies of the classics.   

 Join us as we explore President Nugent's unexpected journey into academic leadership, from her first days as a student enamored with the classics to her transformative roles at the helm of several universities. We'll delve into how her scholarly background has informed her approach to leadership and decision-making, particularly in navigating the complexities and challenges of modern higher education.

Hear Dr. Nugent's insights on the evolving role of women in leadership within academia, drawing on her own experiences as a pioneer who has often been the 'first woman' in the positions she has held. From personal anecdotes to strategic advice for upcoming leaders, this episode is packed with valuable lessons and reflections.

So, whether you're an aspiring leader, an academic, or simply someone interested in the crossroads of classical insight and contemporary challenges, you're in for a treat.  Get ready to learn, be inspired, and maybe even see the academic world a little differently by the end of our time together. Stay tuned!"





















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