4 min
Web design: 1 simple way to motivate visitors to contact you Web Design & Internet Marketing: a Practical Business Approach
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- Business
The problem is that most visitors are a little nervous about contacting your business from your website. Find out how to make people comfortable and boost your contact rate by over 50% with a simple addition to your website.
Audio Transcript:
Today we are going to talk about one simple way but very powerful way to get visitors to contact you on your website.
Now here's a problem: when a visitor comes to your website, they are generally scared to connect with your business. On some level, some might be quite nervous and some might not be that scared but on some levels there's resistance to contacting a business.
Now, a visitor might come in and check out, two, three, four, even 10 pages but when they get to your contact page and they have some choices to make to pick up the phone, or to click a link to email you, that's where you run in to trouble.
Picking up the phone to call somebody you don't know is naturally a little terrifying, unless, you are a professional telemarketer. That's something that's not going to be on the high point list for a visitor.
Even clicking an email address can be a little intimidating because if you think about it, once you click a link to email a company, you have to type in something into the subject field and you also have to type in something into the body of the message.
And you don't really get any head start it's just making it up on the fly and that might be a little tough for some people. Now, what's the secret? How do you do it?
The way you have to do it, you have to have a contact form on your contact page. Contact forms are safe havens. They give people a step by step process to contact your company.
And here's a simple and yet very powerful contact form. You ask for a name, you have a name field, you ask for the email address with an email address field, you ask for the phone number with a phone field and then, you ask for the message with the message field.
And what happens is...those are easy questions for people to answer and they are given in a structure that makes them feel comfortable. So they'll type their name in and they'll say, "OK, that's done." And they'll type their email address in. OK, that was an easy one and then phone number, they may or may not want to give you. So make sure that the phone number field is optional.
And then once they've typed in a couple of things, when they get to the message box, they've warmed up. Their brain has warmed up to the concept of connecting with your business and they are ready to start typing. And they will fill that message box with whatever's on their mind. And then hit the "send" button and send that message as an email to you.
Now as a trick here that's something else that works well, you get the opportunity here to ask the person a question or two. I would try to think of one question real easy question that will help warm them up when they're connecting with you but also might give you a good piece of information.
So, if you were an executive coach and you are in a coaching business you might ask what your current position is at your job. That might be an easy question to ask somebody and help you get started in your conversation with them.
You can also add a little check box to have visitors subscribe to your newsletter if you publish an email newsletter. That's another good thing to do. But what I would also recommend to do is to put your telephone number and your email address link on every page of your website.
So usually it could be on a side bar, it could be on the top up in the mast head so that on every page it's easy to pick up the phone and call you if that's what somebody is looking for. They don't want to dig through for this information. People are in a hurry.
Now here's how this plays out, on our website, in our client's site that we watch, easily 90% of all sales increase come through our contact form. Maybe 5% of leads come in through an email, in fact I haven't seen an
The problem is that most visitors are a little nervous about contacting your business from your website. Find out how to make people comfortable and boost your contact rate by over 50% with a simple addition to your website.
Audio Transcript:
Today we are going to talk about one simple way but very powerful way to get visitors to contact you on your website.
Now here's a problem: when a visitor comes to your website, they are generally scared to connect with your business. On some level, some might be quite nervous and some might not be that scared but on some levels there's resistance to contacting a business.
Now, a visitor might come in and check out, two, three, four, even 10 pages but when they get to your contact page and they have some choices to make to pick up the phone, or to click a link to email you, that's where you run in to trouble.
Picking up the phone to call somebody you don't know is naturally a little terrifying, unless, you are a professional telemarketer. That's something that's not going to be on the high point list for a visitor.
Even clicking an email address can be a little intimidating because if you think about it, once you click a link to email a company, you have to type in something into the subject field and you also have to type in something into the body of the message.
And you don't really get any head start it's just making it up on the fly and that might be a little tough for some people. Now, what's the secret? How do you do it?
The way you have to do it, you have to have a contact form on your contact page. Contact forms are safe havens. They give people a step by step process to contact your company.
And here's a simple and yet very powerful contact form. You ask for a name, you have a name field, you ask for the email address with an email address field, you ask for the phone number with a phone field and then, you ask for the message with the message field.
And what happens is...those are easy questions for people to answer and they are given in a structure that makes them feel comfortable. So they'll type their name in and they'll say, "OK, that's done." And they'll type their email address in. OK, that was an easy one and then phone number, they may or may not want to give you. So make sure that the phone number field is optional.
And then once they've typed in a couple of things, when they get to the message box, they've warmed up. Their brain has warmed up to the concept of connecting with your business and they are ready to start typing. And they will fill that message box with whatever's on their mind. And then hit the "send" button and send that message as an email to you.
Now as a trick here that's something else that works well, you get the opportunity here to ask the person a question or two. I would try to think of one question real easy question that will help warm them up when they're connecting with you but also might give you a good piece of information.
So, if you were an executive coach and you are in a coaching business you might ask what your current position is at your job. That might be an easy question to ask somebody and help you get started in your conversation with them.
You can also add a little check box to have visitors subscribe to your newsletter if you publish an email newsletter. That's another good thing to do. But what I would also recommend to do is to put your telephone number and your email address link on every page of your website.
So usually it could be on a side bar, it could be on the top up in the mast head so that on every page it's easy to pick up the phone and call you if that's what somebody is looking for. They don't want to dig through for this information. People are in a hurry.
Now here's how this plays out, on our website, in our client's site that we watch, easily 90% of all sales increase come through our contact form. Maybe 5% of leads come in through an email, in fact I haven't seen an
4 min