93 episodes

15 Minute Freelancer is your snack-sized guide to being your own boss and building a business and life you love. In this podcast for freelancers, you'll get practical strategies and behind the scenes stories from your host, freelance health copywriter Louise Shanahan, so you can create a freelance business that works for you.

15 Minute Freelancer Louise Shanahan

    • Business

15 Minute Freelancer is your snack-sized guide to being your own boss and building a business and life you love. In this podcast for freelancers, you'll get practical strategies and behind the scenes stories from your host, freelance health copywriter Louise Shanahan, so you can create a freelance business that works for you.

    93. Pressing pause?

    93. Pressing pause?

    Did you know this podcast has been going for 2 years? That's a lot of freelancing chat.In this episode, I share some thoughts about where the podcast is going in 2023 (spoiler in the title?). And in case you're pondering a similar conundrum about how to move forwards (or not) with a particular project, I'm sharing some questions to consider to help you decide when to quit/take a break/power on, along the following themes:Enjoyment vs. value to othersScaling back vs. quitting altogetherSu...

    • 11 min
    92. Using video to market your business (pt. 2 with Jude Charles)

    92. Using video to market your business (pt. 2 with Jude Charles)

    This is part two of my conversation with visual storytelling expert Jude Charles. If you haven’t yet listened to part one, go back and check that out first.“As a freelancer in 2023, it is no longer an option whether or not you tell stories, it is imperative for you to tell stories.”In this episode, Jude shares more tips and examples of how visual storytelling can build trust with clients, and we dive into the practicalities of using video to market ourselves.We cover:5 different ways to tell ...

    • 15 min
    91. Storytelling for your personal brand (pt. 1 with Jude Charles)

    91. Storytelling for your personal brand (pt. 1 with Jude Charles)

    How can a pair of white shoes help someone land a new client?Jude Charles is an expert in visual storytelling – and specifically, using video to tell stories that build trust with potential clients. Because Jude had SO much brilliant advice to share, this episode is split into two parts.In this first part, Jude explains how to harness the power of storytelling to connect with clients. As well as telling a few of his own inspirational stories, Jude also shares:Why sharing more of your personal...

    • 16 min
    90. The future of freelancing (with Paul Evans)

    90. The future of freelancing (with Paul Evans)

    Today we're taking a look at what the future of freelancing might look like as working culture evolves. My guest is Paul Evans, director of Fourth Estate Creative and creator of the Freelance Fellowship platform. As a small business owner and someone who hires freelancers, Paul sees the opportunities and challenges from both sides.Our conversation unpicks what recent shifts in working culture might mean for freelancers, including:The drivers behind the growth of the freelance economy (plus be...

    • 15 min
    89. Creating a remarkable client experience (with Gigi Davarashvili)

    89. Creating a remarkable client experience (with Gigi Davarashvili)

    Keeping the project pipeline flowing means we always need to be on the lookout for the next lead. But rather than chasing down new clients, why not focus on creating an amazing experience for your existing clients?Happy clients are more likely to come back again and again – and refer you to their contacts. My guest today is Gigi Davarashvili from Yocory, an all-in-one business hub for freelancers and small business owners. Gigi joins me to chat about how she creates memorable experiences...

    • 16 min
    88. Looking back over 2022

    88. Looking back over 2022

    Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated :)It's the last episode of 2022, which means it's time for everyone's favourite format at this time of year: the annual review.Do you review the ups and downs of the previous year? Do you set goals for the following year? We don't need to get too corporate ...

    • 17 min

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