22 min
2023 in Review: AI and the Future of Marketing Foremost Media Marketing Chat
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- Marketing
Let's take a look back on one of the most chaotic years for marketing, 2023 and look ahead to 2024. Short Form Video, Voice Search, and of course, AI became extremely important for the industry going forward.
The Greatest Year of Change in Marketing History
Join Evan Facinger and Jon Ballard as they reflect on all of the crazy changes that came to the marketing industry in 2023. Since the creation of the internet, we have never seen any single year bring more massive changes to the marketing industry than this one. AI, while extremely useful, has been used by many as a new way to farm content. Short Form Video has officially taken center stage as something businesses can no longer ignore thanks to YouTube Shorts, TikTok, and other social medias. GA4 has fully replaced Universal Analytics. Voice Search has become normalized in the average household. There's so much to learn from last year and even more to adapt to and look forward to in this year to come.
Timestamps:
0:00 Intro
2:31 Dos & Don'ts for Using AI Properly
6:25 Search Generative Experience in its Infancy
13:40 Short Form Video Competing with Google for Searches
15:43 Don't Neglect the Basics in Pursuit of the New and Shiny
17:17 UA is Done, GA4 is Here
17:58 Voice Search & Long Tail Keywords
19:49 Keep Your Google My Business Profile Updated
20:59 Final Thoughts
Find more marketing insights and show notes here
Let's take a look back on one of the most chaotic years for marketing, 2023 and look ahead to 2024. Short Form Video, Voice Search, and of course, AI became extremely important for the industry going forward.
The Greatest Year of Change in Marketing History
Join Evan Facinger and Jon Ballard as they reflect on all of the crazy changes that came to the marketing industry in 2023. Since the creation of the internet, we have never seen any single year bring more massive changes to the marketing industry than this one. AI, while extremely useful, has been used by many as a new way to farm content. Short Form Video has officially taken center stage as something businesses can no longer ignore thanks to YouTube Shorts, TikTok, and other social medias. GA4 has fully replaced Universal Analytics. Voice Search has become normalized in the average household. There's so much to learn from last year and even more to adapt to and look forward to in this year to come.
Timestamps:
0:00 Intro
2:31 Dos & Don'ts for Using AI Properly
6:25 Search Generative Experience in its Infancy
13:40 Short Form Video Competing with Google for Searches
15:43 Don't Neglect the Basics in Pursuit of the New and Shiny
17:17 UA is Done, GA4 is Here
17:58 Voice Search & Long Tail Keywords
19:49 Keep Your Google My Business Profile Updated
20:59 Final Thoughts
Find more marketing insights and show notes here
22 min