Data Diving with SEO Audits Foremost Media Marketing Chat

In this episode, Evan Facinger and Jon Ballard guide you through the various kinds of SEO audits. They discuss technical audits, content strategies, backlinks, and creating effective SEO roadmaps.


The Importance of SEO Auditing in 2024

Hosts Evan Facinger and Jon Ballard dive deep into the world of SEO audits. As we step into a new year, they explore the significance of understanding and prioritizing different types of SEO audits, including technical, content, and competitor analysis. Evan and Jon discuss the complexities of technical SEO audits, emphasizing the importance of site crawlability, page speed, and the structure of a website in the eyes of search engines like Google. They also tackle common misconceptions and strategies around disavowing toxic backlinks, highlighting the nuanced opinions within the SEO community. As they shift focus to content and keyword analysis, our hosts provide valuable insights on identifying and leveraging fringe keywords, and the impact of on-page optimizations. This episode is not just about identifying problems through audits but also about developing actionable roadmaps to improve SEO performance. Whether you're a seasoned professional or new to the world of SEO, join Evan and Jon for a comprehensive guide through the intricate landscape of SEO audits.


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Timestamps:


0:00 Intro
1:49 The Many Types of SEO Audits
2:29 What Goes Into a Technical SEO Audit
3:56 Holding Technical SEO and Content in Tension
5:40 Importance of Site Structure
6:45 Schema Markup and Structured Data
7:22 Local VS National/International SEO
8:54 Disavowing Toxic Backlinks?
12:23 Content Gap Analysis is King
14:23 Importance of Fringe Keywords
16:57 How Often to Perform Site Audits
19:29 Audit Informed On-Page Optimization
21:00 Create a Prioritized Plan
22:23 Foremost's Free Audit Offer
23:19 Who's Wife Listens to the Podcast?
24:00 Outro


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