137 episodes

This podcast will show you how to build, launch, grow, and scale a wildly successful online business. Listen to real conversations with proven practical strategies and success stories. You will learn how to generate more traffic, more sales, more profit, and customer lifetime value for your online store. Coming to you from the online marketing experts at Voy Media, here is your host Kevin Urrutia. We bring a rotating lineup of experts to analyze the week in content marketing, copywriting, email marketing, conversion optimization, and mindset.

Digital Marketing Fastlane Kevin Urrutia

    • Business

This podcast will show you how to build, launch, grow, and scale a wildly successful online business. Listen to real conversations with proven practical strategies and success stories. You will learn how to generate more traffic, more sales, more profit, and customer lifetime value for your online store. Coming to you from the online marketing experts at Voy Media, here is your host Kevin Urrutia. We bring a rotating lineup of experts to analyze the week in content marketing, copywriting, email marketing, conversion optimization, and mindset.

    What Makes a Great Marketer?

    What Makes a Great Marketer?

    Today I want to share with you a person I’ve learned a lot from; Ezra Firestone.

    They are a number of things that make him such an inspiration. But one of the main reason is that he is a marketer that also does eCommerce.

    Listen to this new episode to discover more about Ezra and see how you, too, can learn from him!



    Watch on YouTube: https://youtu.be/F79mAi51BH8



    🔎 STAY CONNECTED

    ► Website: https://voymedia.com/

    ► YouTube: https://www.youtube.com/c/KevinUrrutia

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    ► LinkedIn: https://www.linkedin.com/company/voy-media

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    ► Email: Team@voymedia.com


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    • 4 min
    BEST Ad of the Week - How to Respond to Complaints

    BEST Ad of the Week - How to Respond to Complaints

    No product or service is perfect. There will always be complaints because you can’t please everyone.

    But how do you react when most of the complaints are about the same thing?

    Do you ignore them, or do you address them?

    In today’s episode, I’m reviewing an ad by Atoms that I really like.

    What they did here is great: they created an ad as a response to the complaints people have regarding the price of their shoes.

    Listen now to get some inspiration and learn about how you can react in this type of situation.



    Watch on YouTube: https://youtu.be/S3MGOKlxABk



    🔎 STAY CONNECTED

    ► Website: https://voymedia.com/

    ► YouTube: https://www.youtube.com/c/KevinUrrutia

    ► Instagram: https://www.instagram.com/voy_media/

    ► LinkedIn: https://www.linkedin.com/company/voy-media

    ► Twitter: https://twitter.com/VoyMedia

    ► Facebook: https://www.facebook.com/VoyMediaAgency

    ► Email: Team@voymedia.com


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    • 3 min
    How to Skyrocket Q4 2021 | WEBINAR

    How to Skyrocket Q4 2021 | WEBINAR

    How to skyrocket the most profitable quarter of the year?

    Some of the most significant events happen during Q4 (Halloween, Black Friday, Thanksgiving, Christmas, New Year…)

    If you want to take advantage of all the opportunities it has to offer, you need to come prepared.

    This is why I am hosting a webinar on how to navigate Q4 efficiently. I will also discuss how to track post iOS 14.



    👉 When?

    September 22, 2021

    2:00 PM EST



    👉 Register here:

    https://us06web.zoom.us/webinar/register/WN_pASbVIONTtq1euMdV5qpBg



    👉 Agenda:

    1. Why Q4 is extremely critical for every business.

    2. iOS14 Tracking

    3. How to successfully convert creatives into revenue.

    4. Landing pages! How they increase conversion rates AND your AOV.

    5. Essential entrepreneurial tips from us: Small business owners who scaled from zero to 3 million in 18 months.

    6. Q&A. Please come prepared with questions to make your Q4 the most profitable it's ever been.



    Watch on YouTube: https://youtu.be/bdi9E-YbEaI



    🔎 STAY CONNECTED

    ► Website: https://voymedia.com/

    ► YouTube: https://www.youtube.com/c/KevinUrrutia

    ► Instagram: https://www.instagram.com/voy_media/

    ► LinkedIn: https://www.linkedin.com/company/voy-media

    ► Twitter: https://twitter.com/VoyMedia

    ► Facebook: https://www.facebook.com/VoyMediaAgency

    ► Email: Team@voymedia.com


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    • 1 min
    What Should Your Landing Page Look Like?

    What Should Your Landing Page Look Like?

    Great landing pages will have a significant impact on the performance of your marketing campaigns.



    You should never take the importance of landing pages lightly: they help increase conversion rates and lower CPA.



    The 2 main types of landing pages are:

    -Lead generation landing pages: focuses on collecting information about your leads and customers.

    -Click-through landing pages: focuses on CTA.



    Once you know what type of landing page you need depending on your goals, they are plenty of formats to chose from!



    Listen to today's episode to learn more, to get my advice, and to get some examples!





    Watch on YouTube: https://youtu.be/n1EtXgOKOak



    🔎 STAY CONNECTED

    ► Website: https://voymedia.com/

    ► YouTube: https://www.youtube.com/c/KevinUrrutia

    ► Instagram: https://www.instagram.com/voy_media/

    ► LinkedIn: https://www.linkedin.com/company/voy-media

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    ► Email: Team@voymedia.com


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    • 8 min
    Understanding Conversion Optimization - Miracle - Brand Audit

    Understanding Conversion Optimization - Miracle - Brand Audit

    Today I'm doing a brand audit of Miracle, a company selling premium bed sheets that prevent bacterial growth.



    They are plenty of things they are doing well, including a great understanding of conversion optimization, great branding, landing pages, UGC content, social proof, and much more.



    Listen now to learn from their failures and successes and get my tips and tricks along the way!



    Watch on YouTube: https://youtu.be/Tk0kCQHt7qI



    🔎 STAY CONNECTED

    ► Website: https://voymedia.com/

    ► YouTube: https://www.youtube.com/c/KevinUrrutia

    ► Instagram: https://www.instagram.com/voy_media/

    ► LinkedIn: https://www.linkedin.com/company/voy-media

    ► Twitter: https://twitter.com/VoyMedia

    ► Facebook: https://www.facebook.com/VoyMediaAgency

    ► Email: Team@voymedia.com


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    Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message

    • 19 min
    How to Monitor the Competition Using Mailcharts

    How to Monitor the Competition Using Mailcharts

    It’s important to monitor competitors. You should know what they’re doing, what’s working for them, what’s not, and try understanding why.



    By doing this, you can either find ways to differentiate from them or simply get inspired by their successes.



    In today’s episode, I will show you how to track competitors’ email campaigns using a very useful tool called Mailcharts.



    Listen now to stay one step ahead of your competition! 



    Watch on YouTube: https://youtu.be/I8fQ6tlQBao



    🔎 STAY CONNECTED

    ► Website: https://voymedia.com/

    ► YouTube: https://www.youtube.com/c/KevinUrrutia

    ► Instagram: https://www.instagram.com/voy_media/

    ► LinkedIn: https://www.linkedin.com/company/voy-media

    ► Twitter: https://twitter.com/VoyMedia

    ► Facebook: https://www.facebook.com/VoyMediaAgency

    ► Email: Team@voymedia.com


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    Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message

    • 6 min

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