Global Invoicing

In this episode:

The nightmare of global invoicing for small online businesses
Why even big platforms (like Squarespace and Teachable) miss the mark on EU tax compliance
How Petra and Teresa navigated invoicing across borders with Ableify and LearnWorlds
The key difference between meeting regulations and meeting customer needs
What product teams can learn from regulatory edge cases
How missing a single detail can block the “moment of value creation”
Why story mapping is critical for finding gaps between “we shipped it” and “customers got value”

Key takeaways:

Customers define value, not your compliance checklist.
Regulatory work still requires discovery—you can’t skip understanding user needs.
The path to value doesn’t end when your feature works; it ends when your customer succeeds.
“Sweating the details” isn’t micromanagement—it’s good product management.

Memorable quotes:

“If you don’t sweat the details, people choose other platforms.” — Petra Wille

“It’s not a little detail when your client won’t pay the invoice.” — Teresa Torres

Resources & Links:

Mentioned in the episode:

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