Limited Supply Nik Sharma & Moiz Ali

Moiz is amped. Ok… So Moiz is always amped, but this time he’s EXTRA amped and ready to ditch the gym to hop on the Ozempic bandwagon. So what if he doesn’t *actually* need it?
The boys wonder what happens when millions of Americans stop chowing down on that extra box of Cinnamon Toast Crunch once the Ozempic kicks in— is this the beginning of the end for big snack brands like General Mills and Kellogg’s, or can they find a way to prepare for the impending snackopalypse? Can big box brands deal with the skinny-fication of America?
And what the heck is happening with Outdoor Voices? Just when you thought there couldn’t be any more drama with the fledgling company, the troubled athleisure brand managed to finally hit rock bottom. How did the newly bankrupt company handle the firing of its entire staff? Not well. Let’s just say not well.
Plus, Nik and Moiz discuss the volatility in Facebook ads affecting the entire market, what to consider when selecting an ad agency, and tell the tale of some rich, really old dude named Nelson Peltz and his erratically alpha share-buying habits.

00:01:28 - Facebook Volatility and Business Updates
00:06:42 - Gender Targeting Challenges in Marketing
00:14:35 - Mastering Content Creation for Facebook Ads
00:15:34 - Warming Up Creatives in Marketing
00:23:21 - TikTok Usage Declines as Shops Rise
00:26:37 - Vetting Agencies for Facebook Ad Management
00:32:29 - Questions to Ask Before Hiring a Facebook Ads Agency
00:34:27 - Outdoor Voices Rumored Bankruptcy Raises Ethical Concerns
00:45:47 - Tesla's Advertising Spending Skyrockets in 2023
00:46:39 - Ozempic Threatens Big Snack Industry
00:54:53 - The Curious Case of Nelson Peltz and Disney
 
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
 
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
 
Follow Moiz:
Twitter: https://www.twitter.com/moizali

As a CEO, failure is imminent. So just… Don’t make the same mistakes twice like Moiz, ok? 
It’s another Q&A episode, and Nik and Moiz are tearing into some of your best questions from their Slack channel. 
What are the five questions all landing pages must have? What’s the best way to manage your Facebook ads? And what the heck do CEOs actually do all day anyways? 
Moiz gets personal and reveals the one mistake he made TWICE. Why is it the sexiest business ideas that are always the ones most doomed to failure? 
And later, Nik and Moiz explain why talking to people who have had negative experiences with your 3PL is vital before selecting your supplier. Why is Moiz sharpening his knives at the thought of some of his old suppliers? 
Yeah. He’s preparing for war this week. Tune in to find out why.
 
Give customers more choice—and save your margins—with Postscript CashBack.
This is the better alternative to coupons.
 
Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.
 
Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited
 
00:03:21 - Thrasio Faces Bankruptcy After Failed Deal
00:06:04 - Effective Landing Page Structure Tips
00:15:35 - Daily Life of a Busy Entrepreneur
00:23:14 - Managing Cash Flow Amid Facebook Ads Downturn
00:32:15 - Learning from Failure: The Key to Success
00:37:25 - Optimizing Profit vs. Product Fit
00:42:18 - Efficient Ways to Find Suppliers
00:47:23 - Exploring Resources for Product Sourcing
00:49:58 - Limited Supply Podcast Season Eight Coming Soon

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
 
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
 
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
 
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
 
Follow Moiz:
Twitter: https://www.twitter.com/moizali

Limited Supply: 🚨FLASH NEWS 🚨
Postscript President is selling the secrets to his SMS success. 
Listen in with us!
Or text STOP to opt-out. 
 
Get in loser, we’re going texting. 
In this ep, Moiz is breaking down everything you need to know about leveraging SMS to drive your revenue and accelerate your DTC’s growth. Alex Beller, co-founder of Postscript, stops by for some one-on-one time with Moiz, to reveal how his little startup that could grew to compete with the likes of giants like Klaviyo and Attentive. What is Postscript doing to set the stage for longevity that Attentive and Klaviyo aren’t? 
Alex and Moiz discuss the ins and outs of SMS marketing for e-commerce brands, tackling every nitty gritty detail you need to succeed. What’s the importance of conversational messaging? What are the challenges of pricing in the SMS space? How should you be thinking about segmentation?
And later, they touch on the role of investors, unravel the power of community engagement, and make some intriguing predictions about the future of SMS marketing. 
 
Give customers more choice—and save your margins—with Postscript CashBack.
This is the better alternative to coupons.
Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.
Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited
 
00:01:33 - How Postscript Started Making Thousands
00:06:45 - Deciding Pricing: Email vs. Texts
00:07:47 - Postscript Raises $375K in Funding
00:12:40 - Differentiating Between Postscript, Attentive, Klaviyo
00:16:13 - Increase Conversion Rate with Onsite Opt-In
00:21:40 - Differentiating SMS Products with Conversational Messaging
00:23:40 - Understanding the 160-Character Limit Mystery
00:24:56 - Differences in Text Messaging Platforms
00:37:30 - Text Message Campaigns vs. Flows: Volume Insights
00:38:04 - Brands Underutilizing Text Message Marketing
00:42:34 - Incentivizing Trained Salespeople for E-commerce
00:46:37 - Scalable Text Messaging for Sales
00:56:12 - Unique Strategies for Early Client Acquisition
 
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
 
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
 
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Alex: 
LinkedIn: https://www.linkedin.com/in/alex-beller-70452852/
Twitter: https://twitter.com/ringmybeller 

Follow Nik:
Twitter: https://www.twitter.com/mrsharma
 
Follow Moiz:
Twitter: https://www.twitter.com/moizali

Listen up kiddies, and let Nick and Moiz tell you the story of ages past. 
Back in their day, before you had to worry about finding a MAX-9 brochure sitting in the plane seat in front of you, you used to look forward to busting open the germ-covered pages of the Skymall catalog on plane flights. Where else could you order a ton of crap you never knew you needed?
But Skymall, and the catalog disappeared. Now, Facebook catalog ads are determined to fill the void of flipping pages upon pages of products. Nik and Moiz dive into the nitty gritty details of why your DTC can't afford not to harness the power of Facebook catalog ads before explaining how to implement them the right way. Is it a smart move for your DTC? And just how much can they boost your ROAS?
Then, the guys discuss if Klaivyo is becoming obsolete. With diminishing stock prices since the company IPO’d, is it possible the service is finally ending its stronghold over the DTC community?  
Plus, Nik shares the top subscription stoppers that hinder customers from signing up for subscription services and later, he and Moiz tackle the Thrasio bankruptcy. 
 
Give customers more choice—and save your margins—with Postscript CashBack.
This is the better alternative to coupons.
Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.
Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited
 
00:01:14 - Effective Facebook Catalog Ads and Subscription Strategies
00:02:12 - Creating Effective Facebook Catalog Ads
00:16:32 - Klaviyo Doubles High-Paying Customers in 2023
00:27:24 - Overcoming Subscription Barriers in Marketing
00:32:29 - Why People Cancel Consumable Subscriptions
00:40:02 - Make Unsubscribing Easy for Customers
00:44:26 - E-commerce Aggregator Thrasio Declares Bankruptcy
00:52:21 - Klaviyo's Inventory Management

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
 
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
 
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
 
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
 
Follow Moiz:
Twitter: https://www.twitter.com/moizali

Struggling to convert customers? 
Then this is the episode you’ve been waiting for. 
Nik and Moiz open up their game-winning playbook to reveal their top 20 secrets for optimizing your conversion rates. 
Learn how to improve your website’s performance through their time-tested tactics that skyrocketed Native Deodorant and Sharma Brands to the top of the DTC game. Elevate and optimize your e-commerce site through the power of social proof, high-functioning UX design, a smooth checkout process, and the authority of great copy, as Mr. Sharma himself dispenses 20 of his elite entrepreneurial tricks.
Plus Nik and Moiz discuss the the factors that can make or break a celebrity brand. Why do some influencer brands (*cough* Rare Beauty *cough*) have staying power while others fall? The devil, it seems, is in the distribution details…
 
Give customers more choice—and save your margins—with Postscript CashBack.
This is the better alternative to coupons.
Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.
Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited
 
00:00:01 - 20 CRO Tips for Success
00:01:47 - JVN Sells for $1.25 Million
00:02:47 - Celebrity Partnership Pros and Cons
00:11:48 - Optimize Paid Social Traffic for Mobile
00:14:37 - Analyze User Behavior with Heatmaps
00:21:21 - Incorporate Social Proof Throughout Your Website
00:24:54 - Highlight Risk Reversals on Checkout Pages
00:30:12 - Using Large, Bright Imagery Draws Attention
00:32:00 - Make Discounts Visible for Better Conversions
00:35:06 - Declutter Your Site for Success
00:42:34 - Using Comparison Charts for Effective Marketing
00:44:59 - Properly Test and Measure Everything
00:47:06 - Creating Unique Social Proof Strategies
00:50:39 - Testing Coupon Codes for Better Conversions
00:51:25 - Consistent Messaging: Key to Success
 
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
 
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
 
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
 
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
 
Follow Moiz:
Twitter: https://www.twitter.com/moizali

Just when you thought we were done talking about Shopify…
This week, the guys discuss the latest price hikes by the e-commerce platform and what the three-year contract means for your DTC. Is it fair—and are all retailers getting the same price increase? And what’s up with Shopify acting like the ultimate “pick me” girl when they’re the largest e-commerce platform around?
Then, Nik and Moiz take on Faire, the wholesale channel selling boutique items at wholesale prices. Is it a good thing or bad thing that it threatens to reveal just how much your competitors are willing to pay at wholesale prices?
And later, Nik dissects a viewer-submitted website, doling out his expert tips on how to optimize any DTC website. Trust us when we say, you won’t wanna miss this segment if you’re looking to increase conversion rates for your site! 
 
Give customers more choice—and save your margins—with Postscript CashBack.
This is the better alternative to coupons.
Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.
Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited
 
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
 
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
 
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
 
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
 
Follow Moiz:
Twitter: https://www.twitter.com/moizali