48 episodes

This weekly podcast features in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast delivers actionable insights and real advice to help you market smarter. Subscribers gain valuable marketing know-how that compliments the robust offerings of marketingprofs.com - Listen in and join us online for the best of both worlds!

Marketing Smarts from MarketingProfs MarketingProfs

    • Business

This weekly podcast features in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast delivers actionable insights and real advice to help you market smarter. Subscribers gain valuable marketing know-how that compliments the robust offerings of marketingprofs.com - Listen in and join us online for the best of both worlds!

    The Digital Pivot to Online Marketing: Eric Schwartzman on Marketing Smarts [Podcast]

    The Digital Pivot to Online Marketing: Eric Schwartzman on Marketing Smarts [Podcast]

    How do small and medium-sized businesses begin to take a bite out of the digital world? Author Eric Schwartzman argues that an effective transformation to online marketing requires owned media and new platforms.

    • 36 min
    The Power and Value of Brand: Maggie Gross on Marketing Smarts [Podcast]

    The Power and Value of Brand: Maggie Gross on Marketing Smarts [Podcast]

    Is there a straightforward way to connect brand investment with revenue? Maggie Gross of Deloitte Digital thinks so. She joined the Marketing Smarts podcast to discuss how to calculate the true value of brand.

    • 30 min
    B2B Enterprise Marketing Strategy in a Pandemic World: Chris Brogan on Marketing Smarts [Podcast]

    B2B Enterprise Marketing Strategy in a Pandemic World: Chris Brogan on Marketing Smarts [Podcast]

    Executive-level strategist and best-selling author Chris Brogan lays a course for big B2B companies to get past planning and dig deeper to create an organizational (or even multi-organizational) marketing strategy.

    • 30 min
    Nearly Painless Change Management: Katie Robbert of Trust Insights on Marketing Smarts [Podcast]

    Nearly Painless Change Management: Katie Robbert of Trust Insights on Marketing Smarts [Podcast]

    MarketingProfs Trust Insights CEO Katie Robbert explains a simple, repeatable process for making organizational change as painless as possible.

    • 30 min
    How to Reach Families Watching On-Demand Video: Charles Gabriel on Marketing Smarts [Podcast]

    How to Reach Families Watching On-Demand Video: Charles Gabriel on Marketing Smarts [Podcast]

    Charles Gabriel, head of advertising US at WildBrain Spark, talks advertising-based video on demand (AVOD), creating brand-safe content for kids, key trends in connected TV and more.

    • 27 min
    How to Implement Artificial Intelligence in Marketing: Rajkumar Venkatesan on Marketing Smarts [Podcast]

    How to Implement Artificial Intelligence in Marketing: Rajkumar Venkatesan on Marketing Smarts [Podcast]

    Rajkumar Venkatesan, co-author of "The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing," gives us a sneak peek at the road map and offers insight into how marketers can get started using AI.

    • 27 min

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