5 min

Simple, but Difficult Feel Goods

    • Entrepreneurship

If you’re a decision maker at a beverage company right now - which moves would you describe as adding complexity, but they’re so easy it’s hard to say no to? And which moves look more like an investment in the arc of your story?

If you’re a decision maker at a beverage company right now - which moves would you describe as adding complexity, but they’re so easy it’s hard to say no to? And which moves look more like an investment in the arc of your story?

5 min