563 episodes

Imagine sitting down for coffee 2x per week and getting free coaching on the best actionable plans, practical tips and easy to implement secrets for increasing your Profit and Impact in your online business, with LESS Hustle.
That's exactly what you can expect from The Art of Online Business podcast.
For established online course creators and/or coaches who want to positively impact the people you serve, The Art of Online Business is the place where you'll learn how to intentionally develop a CEO mindset, optimize your sales & marketing, and create the systems and processes that your business needs to scale beyond your individual capacity (while keeping your sanity).
Host Rick Mulready is an Online Business Coach and Ads Expert, but most importantly he's a dad and a husband. Along with everything else in his business, this podcast is meant to represent the inclusivity and diversity of online businesses.
In this podcast, you get a mix of solo episodes where Rick candidly takes you behind-the-scenes of creating a 7-figure business, interviews with a diverse group of expert online entrepreneurs sharing their actionable advice, coaching student Case Studies and more.
If you're looking for tips on things like creating an impactful values-based business, removing overwhelm, building a team, outsourcing, Facebook and Instagram ads, social media, productivity, scaling online courses or memberships, evergreen funnels, podcasting, building a YouTube channel and more, hit "Subscribe" now and let's do this!

The Art of Online Business Rick Mulready

    • Business

Imagine sitting down for coffee 2x per week and getting free coaching on the best actionable plans, practical tips and easy to implement secrets for increasing your Profit and Impact in your online business, with LESS Hustle.
That's exactly what you can expect from The Art of Online Business podcast.
For established online course creators and/or coaches who want to positively impact the people you serve, The Art of Online Business is the place where you'll learn how to intentionally develop a CEO mindset, optimize your sales & marketing, and create the systems and processes that your business needs to scale beyond your individual capacity (while keeping your sanity).
Host Rick Mulready is an Online Business Coach and Ads Expert, but most importantly he's a dad and a husband. Along with everything else in his business, this podcast is meant to represent the inclusivity and diversity of online businesses.
In this podcast, you get a mix of solo episodes where Rick candidly takes you behind-the-scenes of creating a 7-figure business, interviews with a diverse group of expert online entrepreneurs sharing their actionable advice, coaching student Case Studies and more.
If you're looking for tips on things like creating an impactful values-based business, removing overwhelm, building a team, outsourcing, Facebook and Instagram ads, social media, productivity, scaling online courses or memberships, evergreen funnels, podcasting, building a YouTube channel and more, hit "Subscribe" now and let's do this!

    How to Banish Burnout, with Helena Lucia

    How to Banish Burnout, with Helena Lucia

    Back in 2016 I had a complete breakdown.


    My business was doing great, but I was utterly stressed out. I didn’t want to do it anymore.


    In fact, I didn’t want to do anything anymore. It was a very dark place for me. I’d hit burnout, and it wasn’t the first time I’d hit burnout in my business.


    With the pandemic and everything we’ve all been through in the past couple of years, more and more of us are experiencing burnout. A lot of our Accelerator members are feeling burnout, or are nearing it.


    It’s a serious topic, so I want to dedicate this entire episode to the topic of burnout. I want to take a look at it from a scientific perspective.


    I’ve invited Helena Lucia on the program to talk about burnout and how it affects us. Helena is a creative, she's a teacher, she's a speaker, and she's a coach. She has a wealth of knowledge about this subject, and I know you’re going to learn a lot.


    In this episode, you’ll learn:


    The science behind burnoutHow to recognize the early warning signs of burnoutIs the “Hustle” culture toxic to our mental and physical health?What to do with feelings of anxietyThe power of daily visualization to improve productivityHow long it typically takes to change our subconscious feelingsWhat drives people to work harder, and ultimately burnout fasterLinks & Resources:


    Annie grace: The Alcohol Experiment: Expanded EditionClub SodaBetterHelpCalendlyDeb Dana: Polyvagal Exercises for Safety and Connection: 50 Client-Centered PracticesDM me on InstagramVisit my YouTube channelThe Art of Online Business clipsThe Art of Online Business websiteThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programSend me an emailHelena Lucia’s Links:


    Helena Lucia’s LinkedInSISU Journey’s websiteThe Burnout AuditFull show notes are availablehere

    • 1 hr 10 min
    Facebook Ads Tracking: How to Improve the Validity of Your Data

    Facebook Ads Tracking: How to Improve the Validity of Your Data

    Today I want to talk about Facebook ads tracking, because if we learned anything in 2021—after iOS 14.5, and the whole privacy/tracking situation, and all that—if we learned anything, it’s that we can’t trust the validity of the data that we see in Facebook’s Ads Manager.




    It’s going to give us data, but the data’s not super accurate, which is really scary when we’re running our ads. We need accurate data in order to make effective decisions, and we’re hopeful that the Facebook algorithm is getting the appropriate data to optimize our ads.




    So, we’re going to talk about tracking our ad results. It’s become almost like a triangulation of data. I’m going to share three different things that you really should be doing when you’re running your ad campaigns to give you the best idea of how truly well—or not so well—your ads are running.




    Remember, the data that you’re seeing inside of Ads Manager, I want you to take it with a grain of salt. It’s a data source, and we’re going to use that data, but I’m going to offer you three other things that you should be doing.




    In this episode, you’ll learn:



    How to set up unique funnels to identify where your traffic is coming fromHow to set up your URLs to give you accurate data about your visitorsWays to integrate your URLs with Google analyticsWhat to do with the data that you’re still getting from Facebook’s Ads ManagerHow to get your website and Facebook to communicate and improve your data
    Links & Resources:



    Kristen McCormick: 7 Reasons to Start Using Facebook Conversions API (NOW) + How To Do ItZapier10XPRODM me on InstagramVisit my YouTube channelThe Art of Online Business clipsThe Art of Online Business websiteThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program
    Full show notes are available here

    • 19 min
    (Part II) How to Reduce Churn and Keep Members Engaged, with Diana Tower (Membership Series)

    (Part II) How to Reduce Churn and Keep Members Engaged, with Diana Tower (Membership Series)

    Today is part two, of my interview with Diana Tower.

    If you don’t remember who Diana Tower is, she’s a membership community strategist. She specializes in teaching you, or your community manager, how to keep members engaged, how to reduce churn, and how to foster a community that people love being a part of.

    We’re continuing our talk about doing all of these things, which ultimately is going to increase retention. We’re talking all about that here today in part two, with Diana Tower.

    Now, if you have not yet heard part one from last week, I highly recommend that you stop right now. Listen to part one first, because today will make a whole lot more sense if you listen to part one, beforehand. It would be kind of weird if you just pick up in the middle of the conversation here in part two.

    Diana is an expert in membership community management. She was also the former community manager for Ramit Sethi, author of I Will Teach You to Be Rich, and founder of GrowthLab.com, before creating a business for herself, helping people like you and me around the world create better memberships, and create better experiences for people.

    In this episode, you’ll learn:


    Why you need to track your community’s engagement and activityExperimenting and interpreting results from your tracking dataHow to measure the success of your community managementIs managing your membership community a full-time job?Knowing when and what to delegate as a community managerWhat happens when you hire someone to manage your communityHow much does it cost to hire a good community manager?What platforms are best for hosting a membership communityLinks & Resources:


    Part I of my interview with DianaDigitalMarketerMighty NetworksCircle10XPRODM me on InstagramVisit my YouTube channelThe Art of Online Business clipsThe Art of Online Business websiteThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programDiana Tower’s Links:


    Diana’s websiteDiana’s blogFollow Diana on TwitterDiana’s Instagram
    Full show notes are available here

    • 32 min
    Inside My Business: Skipping the Tech Nightmare

    Inside My Business: Skipping the Tech Nightmare

    I’m all about simplicity, because simplicity scales. If you want to grow your business and avoid a lot of stress in the process, keep things simple.

    For many of you who have been listening to the podcast for a while, my affinity for simplicity should not come as a surprise. I talk about it often.

    On today’s episode I’m going to give you an inside peek at how I run my business. I’m going to share with you the tools that I use to run the backend of The Art of Online Business. The tools that keep things simple around here, and keep things running smoothly.

    The first few years of the business were way more complicated than they needed to be. For one, I thought that having more offers was a good idea. More offers equals more revenue, right? Well, I’ve learned the hard way that that’s not always the case.

    All the complexity was causing me to burnout. The business was doing well, but I wasn’t happy in it.

    So, today I’m going to show you the tools that have really simplified the way we do things around here. I know you’re going to get a lot out of today’s show, and I hope you hit me up on Instagram and let me know what you learned from this episode, and what things you’d like to learn more about.

    In this episode, you’ll learn:
    The best solutions for team member communicationsMy favorite project management toolThe online file storage solution we use at The Art of Online BusinessMy go-to note taking appHow we track and manage our membership forms. Questionnaires, and applicationsMy favorite customer service solutionA great tool for connecting automating our systemsThe software we use to record the podcastWhat we use to for our trainings, courses, and our funnelsLinks & Resources:
    SlackVoxerClickUpNotionAirtableGoogle DriveCalendlyConvertKitEcammHelp ScoutLoomZapiervideoaskCanvaRiversideDaily Content MachineGrain10XPRODM me on InstagramVisit my YouTube channelThe Art of Online Business ClipsThe Art of Online Business websiteThe Art of Online Business Podcast websiteFull show notes are available here

    • 24 min
    (Part I) How to Reduce Churn and Keep Members Engaged, with Diana Tower (Membership Series)

    (Part I) How to Reduce Churn and Keep Members Engaged, with Diana Tower (Membership Series)

    Do you want to reduce churn in your membership? Do you want to improve your members’ engagement and their membership experience?

    My guest on the podcast is going to teach you how to keep your members and your community engaged, and give you practical advice on reducing your membership’s churn.

    Today, I’m talking with Diana Tower. She’s a membership community strategist. She specializes in teaching community managers and creators how to increase engagement, reduce churn, and foster communities that people love being a part of.

    Before starting her own business, Diana was the community manager for Ramit Sethi, author of I Will Teach You to Be Rich, and founder of GrowthLab.com.

    Diana is a ton of fun to talk to. This interview lasted nearly an hour and a half. I was writing pages and pages of notes while she shared her insights.

    In fact, there are so many good takeaways from our talk, that I’m going to split this interview into two parts.

    Part one is this episode, and part two will be next week.

    In this episode, you’ll learn:


    What to avoid when managing your communityHow to set expectations when starting a membership businessSetting boundaries for your membership’s featuresTips for helping your members get the most from their membershipHow to create a safe community for your membersStrategies for reducing churn in your membershipLessons from Diana’s failed launchLinks & Resources:


    DM me on InstagramVisit my YouTube channelThe Art of Online Business ClipsThe Art of Online Business websiteThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programDiana Tower’s Links:
    Diana’s websiteDiana’s blogFollow Diana on TwitterDiana’s InstagramFull show notes are available here

    • 43 min
    Coaching Call: Feeling Discouraged, Revenue "Security," and Self Worth

    Coaching Call: Feeling Discouraged, Revenue "Security," and Self Worth

    Today on the show, I want to do something a bit different. This episode is going to be a bit longer than usual. I’m going to take you behind the scenes of one of our Accelerator coaching program calls.

    For today’s show, we’re going to listen in on a call between our resident coaching expert, Neill Williams, and one of our Accelerator program members.

    Neill’s a master life coach, specializing in all things mindset, including money mindset.

    What you’re going to hear today is very common among online entrepreneurs. It’s something that I also struggled with for years. We’re going to hear our member share his thoughts about some discouragement he’s feeling related to his business.

    He runs a really successful membership business, and has been implementing a lot of changes to grow that business. Some things are working, and others are not.

    You’re going to hear Neill coach him through his doubts and insecurities about himself and his business. There are a lot of helpful insights and coaching advice to glean from their conversation, and I’m very thankful to our member for his willingness to let you listen in.

    In this episode, you’ll learn:
    Overcoming insecurity as an entrepreneurNiell’s tips for dealing with churnBreaking the cycle of recurring negative feelingsHow to keep your business’ progress and your sense of self-worth separateMindset strategies to help you stay motivatedLinks & Resources:
    DM me on InstagramVisit my YouTube channelThe Art of Online Business ClipsThe Art of Online Business websiteThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programNeill Williams’ Links:
    Neill WilliamsNeill Williams CoachingFull show notes are available here

    • 30 min

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