The Business Storytelling Show Trappe Digital LLC
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- Business
Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast.
Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
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666: What are the ethical considerations for generative AI use in business
Kate Bradley Chernis, founder and CEO of Lately, an AI-driven content creation platform returns to "The Business Storytelling Show for Episode 666 to discuss what are the ethical considerations for generative AI use in business?
Join us.
Try Lately: lately.ai
Check out the eye-level cam I used: https://amzn.to/4bZHujH
Kristian Aloma's narrative economy book: https://amzn.to/3KnC06I -
665: Writing better copy with thorough copywriting briefs
The tones of your copy won't sing when the writers don't even understand why it needs to exist in the first place. Composing those masterpieces all starts with a copywriting brief. Copy Chief Vikki Ross joins me on Episode 665 of "The Business Storytelling Show" to discuss:
Why copywriting briefs are so important
What goes into them
How to use them efficiently
And more... -
BONUS: Curved Monitors: Are They Worth it For Content Creators?
Are curved monitors just a gimmick, or do they truly enhance your experience while creating content? In this bonus episode of the Business Storytelling Show, I take a closer look at the latest trend in display technology.
I'm putting this 27-inch curved monitor to the test in this review episode.
Join me and check out the model I'm discussing here. -
664: How does cognitive bias affect SEO strategy?
SEO expert expert Sarah Presch joins me on Episode 664 of “The Business Storytelling Show” to give us the answer.
We discuss:
What is cognitive bias?
Things to know for SEO
And more….
Join us.
Connect with Sarah: http://sarahpresch.com -
663: 5 common marketing mistakes you must stop now
What are some of the common marketing mistakes companies make? Purna Virji, author of "High-Impact Content Marketing," joins me on Episode 663 of "The Business Storytelling Show" to tell us what they are and how teams can avoid making them.
Join us and grab a copy of her book here: https://amzn.to/3yh4rQL -
662: Why coaching is important in the workplace
Why coaching is important in the workplace shouldn't even be a question or something that should be discussed at length, but here we are. People are short on time, deliverables are piling up, and they forget about that personal balance. But to create a true content performance culture and even be successful in marketing, teams need to build and grow together. And that includes a certain level of coaching.
Maybe it's not just the "manager" doing it all, either. Thomas Willis, author of "The Great Engagement: How CEOs Create Exceptional Cultures," covers the topic in his book and joins me on Episode 662 of "The Business Storytelling Show" to discuss:
Why coaching cultures matter
How do you get them to work
Where does the time from
And more
Join us.