423 episodes

My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.

The Ecommerce Influence Podcast Austin Brawner

    • Marketing

My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.

    389: Life and Business Lessons from the "Don Draper of Direct Mail" Drew Sanocki

    389: Life and Business Lessons from the "Don Draper of Direct Mail" Drew Sanocki

    Drew Sanocki is one of my favorite people to talk to. He's been a longtime friend and possesses a wealth of wisdom. Drew has successfully built and exited a company, turned around two other nine-figure retailers and is currently overseeing the growth of PostPilot, which recently achieved 8-figures in annual recurring revenue (ARR).
    What distinguishes Drew in my mind is his unwavering commitment to his family and his well-being. He has a wonderful family and leads an inspirational life. In this episode, we gain valuable insights into his mindset and philosophy on building both a fulfilling life and a successful business.
    What You’ll Learn From This Episode:
    Why Drew is waking up at 4:30 a.m. and sprinting at 51 years old A transparent look at his daily schedule while managing one of the country's fastest-growing companies. The strategies he uses to maintain connection with his kids and wife while running a startup The details behind his acquisition of PostPilot for $50,000 and its transformation into an 8-figure business. His experience of hiring one person every three days for an entire year. How he has acquired multiple 8 and 9-figure businesses without investing his own capital. The differences between building a SAAS (Software as a Service) and an e-commerce business. Some simple campaigns that you can use with direct mail to grow your business Links: 
    The PostPilot holiday offer https://www.postpilot.com/holiday-gfo www.PostPilot.com

    • 45 min
    388: (NEW) It Was The Best of Times, It Was the Worst of Times

    388: (NEW) It Was The Best of Times, It Was the Worst of Times

    The return episode is here! 
    I'm back! After an unexpected 10-month break, this is the long-awaited return episode. 
    The truth is, letting the podcast go dormant was never my intention. I had been planning to launch a new episode for months. However, even with the best intentions, it never happened.
    So what happened? A lot of unexpected things changed in my life. 
    I believe there are times for learning and times for sharing. I have been in a heavy learning phase over the last year.
    Now is the time for sharing. 
    All is revealed in this all-new episode. 
    What You’ll Learn From This Episode:
    What I have been up to for the last 10 months My thoughts on parenting and entrepreneurship Why I have been spending the majority of my time in real estate recently Why I took back over as CEO of Brand Growth Experts How a trip to Japan changed my trajectory  Lessons I've learned from the last year What to expect from this podcast going forward Resources: 
    Have thoughts! Hit me up on Twitter

    • 27 min
    387: Best of 2022 & Tips To Crush 2023

    387: Best of 2022 & Tips To Crush 2023

    The best of 2022 and how to start planning for 2023.
    Listen to this episode with a notepad or your phone ready to take voice memos. Jot down a few ideas to bring into your 2023 roadmap and plans. 
    What You’ll Learn From This Episode:
    How to create exciting and super profitable product launches What the future of eCommerce buying behavior might look like How to use influencers to get content that performs  How to use challenges to build community and lower acquisition costs Resources:
    @austin_brawn on Twitter @lilyackerly on Twitter Review or subscribe on iTunes

    • 23 min
    386: We Recap BFCM: What Worked & What Didn’t

    386: We Recap BFCM: What Worked & What Didn’t

    The big wins, what didn’t work, and what to do next. Austin and Lily recap BFCM 2022.
    As you’re reflecting on your own campaign you can compare how you did and maybe jot down some things to consider for next year too. 
    What You’ll Learn From This Episode:
    Diversifying your offer Buy now, pay later & the state of the American consumer  SMS overload: what happened? What to do with customers gained during the holidays  Resources:
    7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

    • 27 min
    385: What I Learned In the First 60 Days as CMO in a Fast-Growing Start-Up Brand

    385: What I Learned In the First 60 Days as CMO in a Fast-Growing Start-Up Brand

    A couple of months ago Lily started a new role as CMO at an early-stage eComm brand. And it’s been a crazy first 60 days as CMO - she stepped in at the beginning of Q4.
    What You’ll Learn From This Episode:
    A strategy to balance long-term growth needs with immediate fire drills  Laying the groundwork for 2023  How to build a customer archetype  Resources:
    7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

    • 36 min
    384: Get Friendly With Your Finance Report: What Every DTC Owner Needs to Know (but often doesn’t) About Financial Planning

    384: Get Friendly With Your Finance Report: What Every DTC Owner Needs to Know (but often doesn’t) About Financial Planning

    If you’re a marketer who dreads financial planning this episode is for you. Learn how to build a plan that supports your marketing strategies (instead of hindering them) so your business can grow with fewer bumps. 
    What You’ll Learn From This Episode:
    The tiers of financial planning & what’s important at each level of business growth How to think about debt vs equity financing and when to consider each The financial KPIs to track on your weekly, monthly, and annual metric sheet Inventory planning: and how to structure your finances so you can stay in stock How the current economic state of the U.S and the world may impact eComm and what to be prepared for Resources:
    7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

    • 52 min

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