Vlogify Content Strategy Masterclass Vlogify

On the show this week we talk about how to use Podcasts in your marketing mix. This is part 1 of 2 and is jam-packed with hints and tips to help you create regular quality podcast content that builds your brand, grows trust and generates new clients for your business.

The guests:

Keith Easton is a Director of Woosh Entertainments Ltd. The business provides commentating, announcing, music and event management at a huge variety of Sports Events, Music Concerts, Awards Ceremonies, and Corporate Events. Keith is a highly experienced Show-caller and event DJ, regularly working at The National Stadium Hampden Park, BT Murrayfield, and many award shows. Keith is also the regular man on the microphone for Rat Race Adventure Sports events around the UK, The Edinburgh Marathon and has worked as a Presenter at The Homeless World Cup in Glasgow in 2016 and at the Irn-Bru Store at The Glasgow 2014 Commonwealth Games. Keith manages The WEL Podcast Studio, working with an ever-growing client list to help them produce shows covering sport, lifestyle, business, mental health and a lot more.

Graeme Easton - if you don't know the face, you'll know the voice! Graeme is the regular Stadium Announcer at The National Stadium, Hampden Park and has worked at BT Murrayfield and many other venues in the role of announcer and presenter. Graeme appeared as a regular guest on STV's The Late Show and Live At 5. From 2000-2003, Graeme was a tv presenter in Princes Street Gardens, Edinburgh for the Edinburgh Festival which was broadcast live on tv every day. In 2004 Graeme was on the BAFTA award-winning BBC1 show Rule the School. He also had a spell as a presenter on RockSport Radio. You may also know Graeme as the voice of The Great Scottish Run, The Great Edinburgh Run, The Great South Run, The Glasgow Great Women’s 10k, The Baxter’s Loch Ness Marathon, The Edinburgh Marathon Festival and Sirens Netball to name just a handful of Graeme's recent credits. 


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Do you sell B2B?

Are you using social selling content on LinkedIn? 

If not,  on the Vlogify Content Masterclass Podcast today we discover...


Why you should use social selling
How to use it
What content works
Why LinkedIn is a pefect platform for social selling

Digital marketing can enhance and develop any business in any industry, companies that want to grow and build their brand and following online are companies that are really benefitting from social selling and will continue to benefit in the years to come.

Rather than focusing just on SEO, in person networking, email marketing or cold calling, high-quality and useful social selling content should also be added to your sales and marketing mix. 

This content includes video, articles, blogs, social media, website content and much more. This not only builds your brand reputation, it also maximizes returns from Google search – boosting your website’s rankings.

On the show this week I am joined by Online Sales & Lead Generation Expert Tali Hasanov

What Tali does in her own words: "I use the latest digital marketing expertise and tools to meet your company’s online marketing challenges. From social media and content marketing to website rankings and everything in between, I do it all. Using my experience, specialist knowledge of current trends and SEO, and cutting-edge tools, I deliver innovative digital marketing strategies customized to your company’s exact needs. When potential clients are looking for a solution or service you provide, I make sure that they find you."

Enjoy the show

Dom O'Neill

The Vlogging Guy




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Have you been "trying to do video consistently" but have not managed it yet? Live video challenges could be the key!



Live videos on Facebook and now LinkedIn are very popular and powerful tools for marketers, brands and businesses especially for those with products and services aimed at the B2C market.



Plus Using live videos and sticking to set challenges can also be a really great way to start your video marketing journey and take it to the next level.



Set challenges are usually quantity specific such as 7 lives in 7 days, 30 lives in 30 days or 90 live in 90 days... and so on.



These challenges are great because they give you a reason to create content every day and the consistency helps you generate new leads and convert new prospects... if you do it right.



My guest on the show today has spent the past few months doing just that and has come on The Vlogify Content Strategy Masterclass today to tell me her story, 

- What worked

- What was successful

- How to measure success 

We also discussed,

- What didn't go so well

- What you need to avoid 

- How you can improve the process 



Want to learn how to be better, faster and more consistent in video production, live challenges could be the answer.



The guest today on the Vlogify VSM Podcast is Sudha Mani is a Tech Entrepreneur and seasoned Business Technology Consultant who works with entrepreneurs who want to use technology effectively to produce innovative products and services. Her signature system AWESOME(™️) helps a business owner to go from zero to hero in shortest possible time to out-smart, out-think and out-perform to increase profits, productivity and prosperity; without tech overwhelm and sleepless nights. Sudha is a taskmaster, no-nonsense and straightforward individual who gets results when you have the right products or services. Sudha speaks about how business technology strategies when applied in your business for maximum impact.



Enjoy the show



Dom


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In this episode of the Vlogify CSM Podcast, we discover how to go viral with your video and content strategy.

Pretty much everyone from the expert to the beginner knows they need to "go viral online".  Going viral means your content resonates so immensely that it becomes shareable, likable and commentable on social media and the people who consume your content can't help but tell others about it.

When your content gets liked, retweeted,  republished, commented on, blogged about, and talked about you will grow your audience, build your brand and others will start to see you and your brand as the market leader or the expert.

Once you are known as the market leader and expert buying from you becomes a "no-brainer", so going viral is worth doing!

The guest on the show today is Matt Johnson from Guide Social.

In his own words Matt says Guide Social is the only exclusive video marketing agency with deep roots in viral editorial video. I  founded GS to bring viral branded video and high performing YouTube advertising to companies all over the world, backed by video view guarantees with expert, targeted media buying and PR.  We also have an expert team dedicated to YouTube ads for clients with online conversion-focused business.

If you have any questions get in touch on Twitter.

Enjoy the show.

Best wishes,

Dom


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On the Vlogify Content Strategy Masterclass Podcast this week we look into generating better and faster results from your content and especially your video content. We discover...




What styles of videos you should be filming 
What you should be talking about 
How to talk to your audience 
How to avoid turning off your audience



We also find out what you can realistically expect from content strategy in the first 12 months and when you might start to see positive ROI's from your content.



On this week's show, I'm joined by Glasgow Business Coach Jonathan Clark.



About Jonathan in his own words: 



I help companies who don't have time for marketing [or don't know how] and turn them into celebrities in their field, so they get more leads, close more deals and take more time off. And it's all DONE FOR THEM.


I help businesses who don't have time for marketing by setting up a complete marketing machine FOR THEM, My Glasgow Business Coach work has been featured in the Daily Mail, The Fred Macaulay Show, STV 2, Radio Clyde, The Sunday Post and The Glasgow Herald.



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